5 Tips to Write SEO Friendly Content that Ranks Well In Search Engines
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Who else wants to rank well in search engines to increase their organic traffic?
If you are searching for proven ways to get more search traffic, this post is exclusive for you where I’m going to discuss about a simple yet powerful way to boost your website search traffic.
The most powerful way to increase your traffic is this: write SEO friendly content.
You may ask, what is SEO friendly content?
If your content is properly optimized for search engines without spamming, then it can be called as search engine friendly content. Creating content that’s Google friendly is not a big deal if you follow few strategies.
Increasing traffic to your websites is not a rocket science if you know how to write content without hurting your readership. SEO friendly content not only helps you get more traffic from search engines but it will also bring you more leads and sales.
You don’t have to spoon feed everything for search engine to rank well, make sure to follow few simple SEO strategies while writing posts.
I’ll discuss them in this article so that your content brings you more visitors from search engines.
Are you ready? Let’s jump into the details without further ado.
How to create SEO friendly content?
1. Keyword research is the key
Finding the right keywords is what helps you increase your website search traffic. If you post articles without keyword research, you will probably end up getting zero visitors from search engines.
So make sure to perform keyword research and come up with a list of keyword ideas before posting something on your websites.
Use keyword research tools like Google’s Keyword Planner, WordTracker etc to find the best keywords that help you increase your organic traffic.
Not all these keyword researches are the same and they don’t provide you accurate results though but you can estimate the traffic easily by using these tools.
2. Use LSI keywords instead of keyword stuffing
Keyword stuffing is the surefire way to get penalized by Google. Don’t repeat the same keyword again and again just to rank well. Those days are gone, and you can’t get top results in search engines by keyword stuffing.
LSI (Latent Semantic Indexing) keywords are the latest trend in SEO. LSI keywords are usually the relevant terms to your targeted keywords. LSI keywords are synonymous terms.
For example: LSI keyword for “SEO traffic” can be “search engine optimization traffic“, “organic traffic” etc.
You see, the above keywords are not the exact words but they are relevant. Google algorithms uses thesaurus to convert your LSI keywords, so your copy ranks well if it has lots of similar keywords instead of same keywords. That means, you can rank well by using LSI keywords instead of keyword stuffing.
You can use this free tool for finding LSI keywords for your websites. Or you can simply use the relevant keyword phrases for your primary keyword to write SEO friendly content.
3. Long content often ranks well
A 1500 words article easily outranks the 500 words article in search engine results. Why?
Search engines give top priority to the sites that have authority content.
Did you know that the articles with 1500+ words rank really well in search results? Neil Patel from QuickSprout says, long content ranks well in search engines.
Posting detailed content doesn’t guarantee you the BEST results. You need to make sure your content is not crappy. What’s the use of writing detailed content if has no value that improves your audience?
You always have to focus on creating great content that helps your readers to solve their problems. It should be either entertaining or educating, only then you can get more organic traffic from search engines.
Once published, submit the post to Search Console and a content syndication network for added results.
4. Learn to write concise and compelling headlines
One of the easiest ways to get more traffic from search engines is to write powerful headlines.
8 out of 10 people will read your headlines before clicking on your links. So make sure to spend quality time in crafting winning headlines that make your audience click on your blog posts.
Here are few rocking tips to write great headlines that help you write SEO friendly content.
- Don’t go beyond 65 characters in your headlines. Keep them short and compelling.
- Try to come up with 3 to 5 headline ideas for each post and choose the best one among them.
- Start your headlines with your primary keywords to add more weightage!
- Use triggers like “powerful”, “incredible”, “amazing” etc in your headlines to create more impact
5. Perform on-page optimization at the end
Whether you agree it or not, on-page SEO is still one of the crucial ranking factors in Google. You need to make sure that your each post is properly optimized for few keywords to bring more traffic from search engines.
Make sure to add your primary keywords in title, meta description, image alt tags, inter links and through your copy to make it SEO friendly. But don’t overdo it. Use your keywords sparingly and you will be fine.
Don’t focus on on-page SEO in the beginning or while writing the posts. Focus on on-page optimization only after finishing your articles. That way you will be easily save a lot of time and you can craft your posts for search engines much better.
Pro Tip: cut down on the amount of work you have to do optimizing posts by using an SEO WordPress theme. These themes come ready-made with SEO in mind, and give you a good chance to rank once you get it set up.
Final thoughts about writing SEO friendly content
We all know, content is king. But what’s the point of writing content that don’t get any attention from Google?
You need to write SEO friendly content that naturally attracts more likes, links and shares. SEO copywriting is the reason why few bloggers get a lot of traffic from search engines although they post less. Make sure to attract natural backlinks to your posts if you want to rank well in search engines as links are considered as the votes by Google crawlers.
Do you have any more tips on writing search friendly content? Please share your thoughts in the comments and share this post with your friends if you find it useful.