Today, as a guest blogger for Kevin, I would like to touch on Search engine keywords and phrases. As a freelance writer and ghostwriter, I write an average of sixty to eighty SEO (Search Engine Optimization) articles and/or blogs each week, sometimes more, depending on which companies have hired me and for what purpose.
Often, the articles are to promote the company that hired me through SEO keywords and phrases, which are then placed in article directories and/or e-zines, while other times the SEO content is written in the form of short articles, generally one hundred words or less, and is placed on blog sites to promote products, or specific people.
Today, a new trend is developing where companies are hiring ghostwriters, like me, to write brief SEO articles and place them on a website set up specifically to incorporate this type of content. Because blogs are perceived to have “real” value, by the various search engines, these SEO articles are indexed highly.
Although SEO articles can be used for many purposes, the main reason for their use is to draw hits to the company website or product webpage from search engines like Google and Yahoo.
Blogs are a great SEO tool, even if everyone is passing on reading the article written, Google never does. Now, with that being said, one also needs to note that although Google never passes the articles by and continually indexes keywords found in the articles, companies still believe that the articles written need to contain good content.
So, when you are preparing your blog with SEO keywords and phrases imbedded, it is always pertinent to remember that the article should read naturally. The SEO keywords or phrases should fit into the content seamlessly, and not diminish the article.
As a person who does this type of work on a daily basis, I have found that there are a few things you can do to ensure this.
1. Use the keywords in page titles and post titles
2. Use the keywords in the page URL
3. Use the keywords in the beginning few sentences of your text, and then spread the keywords throughout the rest of the article.
4. Use the keywords in your meta tags, as some search engines rely on this.
Another tip I have found that works well, to make your keywords and phrase appear natural, is to add the keywords and phrases at the beginning of the sentence or at the very end of the sentence. People have a tendency to like each sentence to have an identifier when they are reading and by doing it this way; you conform to their natural tendencies and stay within their comfort zone.
After much reading, I understand that most SEO experts recommend that your keyword content should be between five to twenty percent. Personally I think it should range somewhere around five to ten percent, as when the SEO content begins to overshadow the article content, you have defeated the purpose of the blog or the article. It is important to remember that your reader matters, as much as your SEO content.
In closing, I would like to thank Kevin for having me as a guest blogger today. You will note, that this article contains “absolutely” no SEO content – no keywords and no phrases….but rest assured, the next thirty contracted articles, on my scheduled for today, will.