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Blogging Guide

5 SEO Reporting Tools to Help Scale Your Blog’s Growth

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5 SEO Reporting Tools to Help Scale Your Blog's Gr

5 SEO Reporting Tools to Help Scale Your Blog's Gr

In life, you learn from your mistakes.

You won’t grow if you don’t let the error of your ways shape your life and become a better person in the process.

The same can be said about SEO.

You can try your best to observe the best SEO practices on your blog. However, it doesn’t necessarily equate to producing the results you want.

You can’t do the same thing over again expecting different results.

You need to change and mix things up.

Of course, you can’t improve if you don’t know what you need to work on.

This reason is why you must scale and track your blog’s performance over time. Whether you own a blog or manage someone else’s, it is crucial to keep tab of its progress. The data should provide you information about your most viewed pages, how long they stayed on each, and the referral traffic, among others.

When it comes to SEO reporting tools, you should be good with Google Analytics and Search Console. Both offer insights and data that can help figure out the next moves on your blog. However, these tools have steep learning curves. To the untrained eye, it is difficult to extract actionable items from the amount of data they provide. For clients and newbie SEO bloggers, you may need a more straightforward way to analyze the data from your blog. This way, you not only see what the next best steps to take with your blog, but also provide clients an easy-to-understand report of your SEO progress.

Below are SEO reporting tools you need to consider using for your blog:

1. Agency Analytics

agency analytics

Agency Analytics is perfect for agencies managing the SEO of different blogging clients. As one of the best analytics tools in the market, it gives you a bird’s eye view on your blog based on various factors.

Agency Analytics lets you keep track of your keyword ranking and monitor the backlinks you acquire over time. The SEO Audit feature allows you to analyze your blog using SEO factors and determine what you need to focus on.

The tool lets you connect your Google Adwords and Facebook Ads, and the popular social networking sites so you can keep an eye on your social and PPC performance.

Once you’ve set the metrics that Agency Analytics will track, you can set the tool to create automated reports using the parameters as benchmarks. You can create a white-labeled report that you can use to impress prospective and current clients.

Agency Analytics offers flexible prices that should satisfy marketers and agencies. For $49/month, bloggers can launch five (5) campaigns with 500 keyword rankings and 50,000 audited site pages. Organizations will have a field day with the $99/month plan which covers ten (10) campaigns, 1,000 keyword rankings, and 10,000 audited site pages.

What others say about this tool: “If you run a small SEO shop or manage a couple of websites for yourself or clients, then this tool is competitively priced and offers a lot of similar features as other tools and services.” – Alex Zerbach, alexzerback.com

2. Raven Tools

raventools

Similar to Agency Analytics, Raven Tools is your be-all-end-all SEO reporting tool and then some. Aside from tracking and measuring your site using SEO’s best practices, you can analyze your social, PPC, and email marketing performance. All you need to do is connect third-party apps to Raven Tools, which will extract data and present them to you in a single dashboard.

Once you’ve connected all the apps you need, you can schedule beautiful and easy-to-understand reports to you or clients on a regular basis. Doing so cuts the time of looking at your analytics every time you want to know how you can improve your blog further.

Unlike Agency Analytics, Raven Tools has a higher price point that starts at $99/month for four (4) users. The tool is geared towards agencies serious with their SEO reporting.

What people think about this tool: “[If] you’re on a limited budget and don’t want to shell out for 4 or 5 different internet marketing tools every month, one Raven Tools subscription can easily replace your need for multiple tools.” – John McElborough, johnmcelborough.com

3. NinjaCat

ninjacat

If you want an all-encompassing tool to cover not only your SEO reporting tool but also your budget and call tracking, then NinjaCat is for you. You can monitor your client’s budget so you can see which among the expenses are hitting their ROIs and determine if you’re close to overspending. The tool’s built-in call tracking service gives you the lowdown of calls you received over time. Analyze the calls based on different factors such as location, answer status, duration, and more.

Aside from these, you can draw data from over 750 sources to populate your report. Use the different sources to monitor campaigns across all blogs and websites. Compare data from multiple periods to get a better breakdown of your blog’s performance.

What people think about this tool: “NinjaCat is the best agency reporting tool I have seen on the market. If your agency needs to dive into their clients accounts then this is the tool for you. Spend more time improving and less time bouncing around.” – Brian Jackson, woorkup

4. Whatagraph

whatagraph

While most SEO reporting tools let you view all blog and website data in a single place, Whatagraph focuses on giving you the most visual report possible. The tool automatically generates a visual representation of the data from third-party sources you connected with the tool. As a result, Whatagraph offers the easiest to understand SEO reports in the market. If you want to justify your SEO efforts to clients without any SEO experience, then Whatagraph will help demystify your work to them. Also, the tool is perfect for bloggers who want a simpler way to check the SEO data of their blogs.

What people think about this tool: Whatagraph is an up-and-coming reporting tool that cuts down the jargon of usual client reports. Its less-is-more approach of showing website data in beautiful visuals and images makes it easy for clients and even marketers to understand your performance.” – Michael Jenkins, Shout! SEO Company

5. Advanced Web Ranking Cloud

awr cloud

As far as SEO reporting tools are concerned, AWR Cloud takes the cake as arguably the best in the market. Its rank tracking and localization features provide you with unbiased reporting so you can the most accurate ranking for your target keywords. The tool seamlessly works best with Google Analytics so you can make better sense of the data from your blog’s progress.

Unlike other tools, AWR Cloud narrows down to offering you with rank tracking you can trust. Not to mention, it’s also one of the most affordable SEO reporting tools starting at $49/month for 2,000 keywords.

What people think about this tool: “Every single website owner out there who is looking to be found in search engines needs to be tracking their rankings. I believe that AWR Cloud is the best way to do that available at the moment. Simple to set up, easy to use, with a huge amount of data as you drill down.” – Jason Dilworth, jasondiworth.co.uk

Conclusion

There are lots of SEO reporting tools that you can use to track and measure your blog. However, each tool has their strengths that you can play too, depending on what you want to achieve from the report. Most important, the report should deliver the most actionable items to help you improve your blog. An SEO reporting tool is only as good as you find it useful. Based on the tools above, you’ll have your hands full on which one to choose so you can automate SEO reports for your blog.

What SEO reporting tool are you using that isn’t mentioned above? Share them with us by commenting below!

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging Guide

5 Easy Money Hustles for Bloggers

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easy money hustles

Money – I’m sure many bloggers won’t say “no” to the chance to earn a little bit more of it.

Whether you’re trying to pay off debt or planning a tropical vacation, earning some extra cash outside your regular job can help you gain strides towards financial freedom.

One of the perks of being a blogger is that there are countless money-making opportunities out there.

In the current marketing landscape, you are only limited by your creativity.

You just need to find the best side hustle that will not only help you grow your portfolio but also your bank account.

What is a side hustle anyway?

A side hustle refers to any income-generating activity that you can do outside your regular job.

For many bloggers, especially those who are still building their brand, having a side hustle helps them pay the bills.

But if you know how to play your cards right, it can also help you live out your dreams.

Easy money hustles bloggers should try out

If blogging isn’t bringing home the bacon for you, then you need to consider getting into different side hustles.

Since your main skill is blogging, there’s a huge market for your skills. Getting a side gig shouldn’t be a big problem for you.

What matters, however, is how much you want to work these easy money hustles.

Here are some of the best side hustle ideas that can help you make more money, right in the comfort of your own home.

Freelance writing

freelance writing

Since blogging involves writing compelling content for your own blog, one way you can make extra cash is to offer writing as a service. After all, the best way to earn money is from doing something that you love.

And assuming that you’re really good at it, you can easily make an extra $500 just by writing a few fresh articles for a couple of clients. Even if the industry is already pretty competitive, resist the urge to undercharge your services. Make sure to charge based on the value you will bring to your client.

Virtual assistant

One side hustle that currently has a high demand for it is virtual assisting.

Since most site owners are looking to monetize their blog, landing a client who has a need for your specific skill set should be easy.

There are plenty of things you can do as a virtual assistant, depending on what your client needs.

Some might need help with admin tasks like file organizing and bookkeeping, while others might need someone to take over their social media accounts.

Most VA job vacancies require good writing skills. As a blogger, you should have this skill down pat to gain an advantage over the competition.

But whatever you’re good at, you’re sure to find a client online looking for someone with your expertise.

Consultant

Are you constantly getting queries regarding blogging?

Then another way to monetize your expertise is to turn into a service. Market yourself as a thought leader and offer premium advice at a price.

But before you can charge anyone for a call, you need to prove that you’re worth it of course.

You need to have a landing page at least, that presents your credentials with a specific niche.

Once you get your first clients, don’t forget to ask them for testimonials as you’ll need all the social proof you can get to build your consultancy business.

Join the gig economy

Another option to augment your monthly income is to join the gig economy.

Getting a gig is just how you picture it. You have the freedom to choose which projects to work on at a specific time.

You can be writing copies for a brand this week and putting together a content strategy for a completely different client next week.

Joining the gig economy lets you make the most out of your free time. Instead of being idle, you can work on different projects for extra cash. This set-up is perfect for you if you thrive in variety and like to switch things up or if you get bored with the same task list easily.

The most popular site where you can get side gigs is Fiverr.

fiverr

Set up a page for your services and wait for clients to roll in and hire you for a job.

You need to market and promote it across different online channels. This way, more people can see and contact your page regarding your offer.

Again, you can control the pace of projects coming in and out from your page. You have the choice to accept or deny gigs that come your way.

However, getting a job these days isn’t easy. You’ll probably end up accepting the gigs anyway even if you’re not fully qualified for it.

Nonetheless, when all the chips fall to your favor, having side gig gives cushion to your finances and leaves you something to do during your downtime from blogging.

Watch videos

If you’re constantly on YouTube, here’s some terrific news for you!

You can now earn money by watching videos on the most popular video streaming website out there. It usually involves joining a program that rewards viewers with gift cards or hard cash by simply watching a video.

Most of the time, you’ll be asked to watch video content sponsored by big brands.

If you want to earn more, there are some programs that will pay you to take surveys or use a mobile app that’s related to the video you just watched.

While it might not earn you thousands of dollars, watching videos for a bit of cash is much better watching videos for nothing.

Conclusion

It’s easy to rest on your laurels as a blogger and call it a day.

However, if you wish to up the ante by earning more, then you should take up the challenge of getting a side hustle job!

As mentioned, the side gigs featured above are low hanging fruits. You already have experience in doing them, so why not try your hand at earning from them?

Who knows? Taking the risk with a side hustle might just lead you to start a new business or pursue a passion. Dare to live life on your own terms!

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Blogging Guide

A Quick Guide to Keyword Optimization for Bloggers

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keyword optimization

The blogosphere is becoming more saturated.

According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!

That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.

Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.

One good way is through keyword optimization.

What is keyword optimization?

It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.

Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.

However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.

Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.

Benefits of keyword optimization

Drives traffic to your site

Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.

Measures traffic potential

Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).

Write better

Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.

Understand market behavior

Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.

Get profit

Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!

Things to consider in keyword optimization

Keyword popularity

Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.

However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.

Keyword Relevance

Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”

Keyword intent

Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.

Blogpatcher – Your top keyword optimization tool

Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.

There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.

However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.

This main reason is why Blogpatcher was created.

The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.

On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:

  • Rich media
  • Structured content
  • Readability
  • Social media

After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.

blogpatcher analyse a page

Click on the factor that you want to look deeper into to show you issues that you must resolve soon.

blogpatcher page analysis

On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.

In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.

The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.

The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.

bogpatcher lsi keywords

The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.

After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.

The higher the score, the better your chances of ranking high on Google search for your keyword!

Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.

blogpatcher related search phrases

The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.

Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.

You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.

Conclusion

Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.

You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.

At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.

Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!

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Blogging Guide

5 Blogging Laws You Need to Know to Avoid Legal Troubles

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blogging laws

Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.

Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.

This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.

Privacy Policy

The law requires all websites, including blogs, to have a privacy policy. Everyone has a right to privacy. However, most blogs tend to go overboard. They usually get information from other people.

This even happens without you knowing it. A privacy policy tells visitors what information you’re collecting from them. It also shows the reason for collection. It also informs others how the information will be used. This is important, especially that your site automatically uses cookies.

Copyright Law

copyright law - blogging laws

Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.

This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.

Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.

Terms and Conditions

Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.

You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.

It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.

The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.

You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.

Disclaimers

Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.

This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.

However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.

This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.

Taxes for self-employment

taxes for self employment

Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.

Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.

Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.

Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!

Conclusion

Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.

Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.

Also, in your research, you may stumble upon tools that allow you to generate Privacy Policy and Terms and Conditions pages for your blog.

While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.

Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.

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