Search engine optimization (SEO) is essential if you want to compete with other sites within your niche. There’s a lot of hype surrounding SEO, but what are some of the parts that you need to know when you’re beginning?

While most people think ‘creating content’ is how you rank in the search results, it’s actually much more. One needs to realize that there are over a billion active websites and blogs on the internet today, all of which are creating content daily or weekly. At the same time, Google only has ten organic search rankings for each term. Sadly, if you aren’t ranking on the first page of Google, you might as well not rank at all.

The trick to ranking new and fresh content in google comes down to the following:

  • Creating really great content that has at least 1,200 to 2,000 words
  • Sharing your content across all social platforms
  • Linking to authority resources and including visuals
  • Focusing on your backlinks and article promotion

Once you start implementing each of these methods, then you will really start to see some movement in the search results.

We’ll give you some “need to know SEO” that will set you straight on your path to web optimization. Take notes, get started, and watch the traffic roll in.

Need to Know SEO for Beginners

Every site’s SEO platform is bound to be a little different, but there are some qualities that remain the same throughout. Every site needs an SEO platform. That’s why there is SEO for franchises, small businesses, and everything in between.

Here are our top SEO tricks and tips.

1. Understand Search Engines

Everything in search engine optimization, even the name, revolves around search engines. All engines are run on an algorithm that determines the relevance of your site in relation to a user’s keywords in a search.

Say that you typed “golden cheeseburger fingers” into Google for some reason. Google would then search through its archives and find the sites that seem most relevant to those keywords, based on a number of factors.

Oddly enough, if you do perform this search, you end up with a bunch of fast food chains and burger recipes!

2. Design a Clean Site

One thing that will help you rank is something called site architecture. This is essentially the flow of your site and the arrangement that it holds. The general rule is to keep your arrangement as clean as possible and avoid complicated designs and page layouts.

To better understand this process and how to properly lay out your own site content, be sure to check out the visual below.

The easier it is for a person to find every single page on your site, the better your site architecture will look to search engines.

3. Keep Up With Keywords

One of Google’s main factors is the presence of relevant keywords. You should be producing regular content (we’ll talk about that next) that is optimized with keywords that are popular at the moment.

While you may think you have a knack for guessing the right keywords, no person can anticipate exactly what phrases are trending at the moment. There is a great deal of research done to identify how popular specific phrases are, and you can have access to that research for a nominal fee.

It would be wise to buy keyword research access and use it to dictate how you optimize your posts. If you don’t have the budget for advanced SEO an keyword research tools, start by see what ‘recommended keywords’ Google provides you with at the bottom of the search results. These are usually long-tail and much easier to rank for.

4. Keep a Regular Blog

People argue about how much is too much when it comes to posting blogs on your site, but two per week is a conservative estimate that will certainly do you some good.

The content you post should be based on the keywords that you find through your research. If your demographic is searching “hot pocket warriors” and “how to swim” you should post content about those topics, optimizing those articles with those keywords.

You should also promote ideas and products that are related to your site. If you sell basketballs, for example, definitely write a few articles about basketballs! It’s important that you post regularly because keyword trends change and Google ranks your pages based on how recent and fresh they are.

Need Help Producing Content?

The topics above are the general points in your “need to know SEO.”

There are difficult parts, though. It’s not always easy to write a blog. There are a lot of things to consider when you’re writing a good one, and it’s easy to draw blanks on what to say next.

If you’re looking for tips and tricks on how to write a great blog, we’ve got the information you need.