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Blogging Guide

Top 10 Reasons You Need SEO Writing Services for Your Business

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#1: Over 1.9 billion people use the Internet as of 2010.

If you don’t have a professional website to showcase your products or services, you’re missing out on the opportunity to make sales to people all over the world. Unless you have a job that requires you to provide services to people in just one location, you have the opportunity to increase your income by selling to people in the United States, Europe, Asia, Australia and everywhere in between. Professional SEO writing services help you make more money by helping you establish an online presence that will attract more customers.

#2: Many people use the Internet in place of a phone book or printed directory.

WSYR-TV (Syracuse) reports that most people now use the Internet instead of a telephone book. What does this mean for your business? It means that you will lose the opportunity to generate new business if you don’t have an up-to-date website with all of your contact information available. Professional SEO writing services give you an edge when it comes to starting and maintaining a business website.

#3: Maintaining an online presence allows you to connect with potential customers 24 hours per day.

Most brick-and-mortar businesses have daytime hours, making it difficult for people who work second and third shifts to find the products and services they need. A website with professional content allows people to find you at any time of the day or night, making it easier to generate new business. Professional SEO writing services make it possible to get your website running within a matter of days and keep it running as long as you’re in business.

#4: Potential customers like free information, tips and advice from service professionals.

One of the easiest ways to build a marketing list is to offer a free report, electronic book (e-book) or case study to those who sign up for your mailing list. If you’re not a professional writer, it will be difficult to write a quality product that will build confidence in your services. Someone who provides professional SEO writing services can develop high-quality written materials for use in your marketing efforts.

#5: More traffic equals more opportunities for sales.

Business is often a numbers game. The more people you come into contact with, the more chances you have to make a sale. Professional SEO writing services providers have the knowledge and expertise to write content for your website and use that content to increase the number of visitors your site receives each month. Whether you have products available online or you simply want prospects to fill out a contact form, an SEO writer can help you get more people to visit your online business.

#6: Qualified leads yield better results than random visitors.

If someone without knowledge of online marketing builds your website, you may receive a few more visitors than usual. Unfortunately, not all visitors benefit your business. If someone looking for a specific product comes to your site and doesn’t see what she wants immediately, she’ll close her Internet browser and look for the information on another business owner’s website. SEO writing service providers know how to use search trends and data to provide visitors with the information they want. This makes the people who visit your site more likely to buy than those who came across your site by accident.

#7: Professional client communications can make or break the sale.

Have you ever noticed a huge error in a marketing brochure or sign? While some people don’t notice these errors, others do. A company that doesn’t pay attention to these details may lose credibility with potential customers. Someone who offers SEO writing services can write customer e-mails, proofread marketing materials and signage, edit sales copy and perform other tasks that help you maintain your professionalism.

#8: Professional writers know how to write press releases that get your business media attention.

Journalists receive anywhere from dozens to hundreds of press releases per week. Do you know how to catch their attention? Most small business owners don’t. SEO writing services providers who also write optimized press releases can get positive media attention for your business in the form of interviews or stories about your company.

#9: Professional service providers focus on what you need instead of pushing services you won’t benefit from.

Don’t you hate when sleazy salespeople push services and add-ons that won’t benefit you or your business? A true professional will only focus on delivering the writing services you need instead of pushing you to buy extras that have no value. SEO writing services providers offer consulting and site analysis packages to help you determine what you need and what you don’t.

#10: If you’re just starting a website, a professional can save you hours of time and frustration.

Not everyone knows how to build a website that will attract customers. If you try to do it yourself, you could waste hours of your valuable time, time better spent talking with leads and making sales. Hiring SEO writing services professionals eliminates the need to spend hours figuring out what to write about and how to write it so that it sells products or services.

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Blogging Guide

5 Free Blogging Courses To Earn Your Reader’s Trust

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free blogging courses

5.8 million people create blog posts every day. And out of the millions of blogs that readers can check out, what can give you an edge over other bloggers is simple:

Earn people’s trust.

For example, do you have trust indicators like certifications from the courses you took? If you do, put them out there because they can make you more credible and authoritative. They can even help in your lead generation campaigns.

Below are some of the free blogging courses you can take that hands out certification in the end:

Build A Profitable Blog

Build A Profitable Blog - free blogging courses

Want to encourage your readers to start a blog that can generate income? If so, a certification from this free Build A Profitable Blog course assures them that you’re worth hearing out.

Mariah Coz, the frontrunner of a coaching company, spearheads this valuable course. Here, she sheds light on blogging questions that people keep asking about. Thus, you can expect that this course will make you feel confident about what you’re talking about when you say things like:

  • Promoting other people’s products isn’t the best way to make money
  • Stuffing a website with ads isn’t a good idea
  • To start a blog, a person doesn’t need

WordPress Training Course: Learn How to Build a WordPress Site with Elementor

WordPress Training

Are your readers scratching their head as they wonder what a domain, hosting plans, and an SSL certificate is? Well, they don’t have to anymore. This WordPress training program’s instructor, Simon Shocket, will hold their hand as they go through each of the three lessons:

  • Getting Started with WordPress
  • Setting up Your WordPress Website
  • How to Build a Website on WordPress with Elementor

And do you also want to be worry-free as you build your own home online? If so, check out the WordPress Training Course: Learn How to Build a WordPress Site with Elementor. By the end of the course, you can start whipping up a safe and secure website from scratch — and live to tell the tale.

Learn What Content Marketing is and How to Do it

Content Marketing

Once you’ve geared up with your knowledge of WordPress, it’s time to focus on producing A+ content. And fortunately, a line-up of reputable instructors such as Lindsay Thibeault and Andy Crestodina will work with you. So, sign up for Learn What Content Marketing is and How to Do it!

With 12 lessons and 52 videos that take up 6:06 hours of a student’s time, this course will help create effective content for blogs. Lessons include The Power of Storytelling and How to Effectively Promote Content.

10 FREE Blogging Tools That Will Make You a Better Blogger

10 Free Blogging Tools

Do you tell your readers that you’re a master in the art of blogging? If so, Tyler Speegle’s 10 FREE Blogging Tools That Will Make You a Better Blogger course is what you need in your corner. After all, it offers a certification that can help prove you’re walking the talk. It also comes with three downloadable resources and 32 minutes of on-demand video.

And as its name suggests, it shares ten free blogging tools so a student can be on their way to becoming the ultimate blogger.

Here’s a peek of what’s in store:

  • How to set up alerts
  • Where to download professional photos
  • How to generate and organize blog ideas
  • How to great graphics for social media

Email Marketing

Email Marketing

Once your blog is well-grounded, it’s time for lift-off:

Take this Email Marketing course!

As you may have heard, email marketing is a profitable avenue. If you want to get into it but don’t know the first thing about it, stay cool. And be ready to buckle up as you go through the 27 videos included in this course. You’ll learn the most effective email marketing practices, as well as the dos and don’ts of the channel.

Courtney Sembler, Evan Murphy, and Bernardo Vorderwinkler will handle the series of lessons. By the end of your nine-hour investment in Email Marketing, you’ll walk away with an in-demand skill.

Conclusion

Don’t want to be inconvenienced in any way? Well, you can earn certifications as you wish.

After all, a benefit of these — and all — online courses is that you get to call the shots on when, how, and where you want to learn.

And the good news is, more freebies are yours for the taking. So if you plan on getting more certifications that you can display on your blog, you won’t be disappointed. There’s a wide availability of valuable courses that you don’t have to pay for!

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Blogging Guide

How to Set Up Landing Page and Sales Process on Blog

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how to set up landing page and sales process on blog

Wondering why your blog doesn’t seem to rake in the amount of revenue you want?

Well, if you haven’t whipped up an exceptional landing page for your blog, you shouldn’t expect too much.

Creating high-converting landing pages, after all, is how you can get your target audience to pay attention.

In this article, let’s learn how to set up landing pages that will turn your visitors into subscribers then into paying customers.

In the end, you’ll know how to complete the sales process of your blog. And once that’s taken care of, you could sell a product or service or monetize your blog however you want!

Understand the important types of landing pages

Landing pages are sometimes called lead capture pages and destination pages. It’s up to you to call them whatever you want because the name matters less. It’s what they can do that you should focus on.

What they can do is this:

Appear as a result of search engine optimization to increase conversion rates and sales.

In simple terms, they have the power to help every online business inch closer toward success.

Of more than ten types of landing pages, you need at least two types.

A squeeze page is the first one that you need.

As its name suggests, its purpose is to “squeeze” an email address from a visitor so he becomes a subscriber. If you look past this basic purpose, you’ll notice that you can use it to do more.

Apart from simply handing out their email addresses, an A+ squeeze page pats visitors on the back, too. Then it tells them why it’s an awesome idea to share their personal information.

The second is a sales page.

Its main purpose? Secure the sale of your product.

So if you want nothing more than to attract people to your product, craft a great sales page.

Install tools

To get the ball rolling, you need a landing page builder to help you create landing pages. Your options include LeadPages and GetResponse.

Not only can you easily set up landing pages with this tool, but it also supports useful features. It offers mobile-responsive pages and streamlined analytics dashboards.

But while this tool is a winner, creating landing pages is only a part of the equation. So other than a landing page builder, you also need a tool for email marketing and marketing automation like Drip.

drip

Drip helps you grow your email list. It does this by automating email marketing campaigns. With its help, you can just sit back and relax as it takes care of matters automatically.

Create a connection

Are you part of the 20% of businesses without an effective strategy? If so, it’s time to change that.

For potential customers to go home with your product, you can’t just come up to them and tell them upfront to buy your product. If you’re often this rash, it shouldn’t come off as a surprise to you if you’re not winning customers over.

Well, technically, you can approach them directly. But that is a tactless approach. And it won’t fly and won’t get you the results you want.

So do the opposite of going the easy way out. And that’s by turning to how modern sales funnels do their magic.

You need to build a solid connection with potential customers beforehand. And it’s up to you to build them up first, which means you have to put some value on the table.

Once they can easily see something of value for them, getting them to see value in your product will come easy.

Give something valuable in return

You shouldn’t just let your visitors subscribe to your email list and leave them to walk away with nothing. It won’t get them anywhere. Nor will it do anything in your favor

Instead, use the opportunity to your advantage. It’s at this stage where you can communicate with them and offer them something in return.

If you want a golden piece of advice on how to communicate effectively, understand the customer value proposition. Listen to them and find out what it is that they want. Then give it to them — plain and simple.

If it’s what they want, you could reward them with exclusive content or an ebook. How you play this out is up to you. As long as you provide them with something of value.

Conclusion

Don’t set aside the need to craft landing pages that are nothing short of exceptional.

As Neil Patel puts it, high-converting landing pages can be the foundation of a successful online business.

While they may just be single web pages, make no mistake: they contribute a significant value that will help your blog gear up for its highest potential.

For your efforts to increase conversion rates and sell products through your blog to work, these pages hold the key. How you create and set them up puts a dent on your blog’s overall performance.

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Blogging Guide

How to Create a Landing Page that Converts with Spark CMS [Step-by-Step Guide + Tips]

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spark cms homepage

A landing page is one of the critical pages to have on your blog. It’s what helps you grow your email list and get your visitors to buy the products and services you’re promoting.

Yet, it may surprise you how many bloggers—and even professional marketers—don’t maximize landing pages. In fact, according to the 2nd edition of Marketing Sherpa’s Landing Page Handbook, 44% of B2B businesses direct their leads to their website’s homepage instead of a dedicated landing page. Another 62% of them have less than 6 landing pages on their website!

Why the disconnect?

As it turns out, the reason even though brands and bloggers don’t utilize landing pages despite recognizing its importance lies in the fact that they find the process of creating a landing page intimidating.

The good news is that those days are long gone. There are now lots of companies that’ll allow you to create a landing page in minutes without even knowing a single string of code. One such company is  Spark CMS.

What is Spark CMS?

Spark CMS was created to solve a fundamental problem that many bloggers face: having a blog that’ll wow their readers, give them all the features they need to make money from it, and not have to spend a fortune.

If you’re dead serious about making money from your blog, you got to invest money to make that happen., that amount can set you back as much as $245 in your first three months!

Spark CMS is a self-hosting content management system. That means it doesn’t just help you create landing pages. You can also have a self-hosted blog with a stunning theme and a custom domain and even integrate a host of other features.

Why should bloggers use Spark CMS for their landing pages?

Easy landing page customization

This video below shows you just how easy it is to create a landing page on Spark’s CMS.

Quick integration

Spark’s landing pages integrates with the most used blogging tools and apps like Google Analytics, Facebook, Drift, and other with just one click.

They are optimized for search engines

In addition to being mobile-friendly, Spark’s user-friendly interface helps you optimize your landing page so that the keywords you want to rank to appear in the right places. That way, your landing page will rank higher than those belonging to other bloggers.

Ultra-fast loading speeds

How fast your landing page loads can affect its ability to convert and your blog’s bounce rate.

You need to make sure that your landing page should load within 2.4 seconds. Otherwise, it’ll decrease its ability to convert your readers by as much as 68.42%!

Steps to create a landing page using Spark CMS

Step #1: Be clear about your goals

Before you create your landing page, you need to have a specific and concrete goal that you want to achieve. Without this, you have no way of knowing whether it’s giving you the results you expect.

Ask yourself why you are creating this landing page. Is it to grow your email list and send them a follow up email to get the balls rolling? Or perhaps you’re doing some affiliate marketing, and you’re looking for a way to make more money? Maybe you’re a freelancer, and you’re trying to get more clients?

Your answer will give you a clearer idea not only of how your landing page should look like but also the different elements you’ll include here.

Step #2: Choose a template

The next step is to choose the right landing page template to help you meet the goals you set.

Most landing page builders and CMS platforms list their templates based on their designs. Spark CMS categorizes its templates based on their functionality.

spark cms templates

By doing this, they not only make it easier for you to find a template design that you like, but you’re also sure that it’s got all the elements needed to make it effective.

Step #3: Tweak the template to match your branding

One of the most critical landing page creation best practices to remember is that it should give your visitors the same look and feel that they’d get if they visit any other page of your website.

If the landing page your create looks very different from the rest of your website, your visitors may feel lost and wonder if they perhaps went to a different site altogether.

You can make sure that doesn’t happen by tweaking the landing page template you’ve chosen to use the “Elements” feature in the Spark CMS dashboard.

polygon

Here, you can change the colors on the landing page template so it matches your brand colors. This is also where you can add your logo to your landing page and change the font to match the one on your website.

Step #4: Write an eye-catching headline

Your headline’s the most crucial part of your landing page. It’s so vital that legendary David Ogilvy once said that your headline’s worth 80 cents of every dollar you invest in your copy.

The reason’s simple: your headline’s the first thing that your visitors see when they search on Google.

google serps

No matter how amazing your landing page looks, if your headline doesn’t catch the attention of your target market as they scroll through the search results page, you won’t convert them into leads, much less into customers.

One practical tip to make your headlines more eye-catching is to use words that trigger your target market’s emotions, those that’ll touch their pain points.

There are two reasons that a person will take action: loss aversion and gaining pleasure. Of the two, the desire not to lose something is stronger. One study shows that feelings of loss are 2x stronger than feelings of happiness. As a result, when you give your target audience a solution for this, they’re more likely to click and visit your landing page.

Step #5: Focus your ad copy on your target readers

One of the biggest mistakes bloggers and marketers make when writing the copy of their landing page is that they focus too much on them and their offer.

The problem here is that’ll be visiting your landing page don’t care about any of that. They only care about answering one thing: “What’s in it for me?”

It’s true!

Visitors to your landing page are searching for a solution to their problem. So if you want to get them to convert, you got to answer this question right at the beginning of your landing page’s copy.  An effective copywriting technique to use is to follow the Inverted Pyramid model.

Initially used by journalists and reporters, the Inverted Pyramid model immediately lays out to your landing page’s visitor the answer to their question. This is then followed by details to support and justify your answer.

The reason this works is that the attention span of people is short when they’re online. By giving the essential information at the beginning, they’ll be compelled to either read the rest of your copy or make a beeline for your landing page’s call-to-action button.

Professional Wingman’s landing page is an excellent example.

professional wingman

Source

Notice how everything you need to know about the service and the CTA button is right in front of their visitors the moment the landing page loads. Even if they don’t read the whole thing, they’ve read enough to convince them to click the CTA button conveniently provided.

Step #6: Create your opt-in form

This is a relatively easy step to do because all of Spark’s landing page templates come with a pre-designed opt-in form that you can quickly customize.

polygon page builder

The challenge is knowing how much of your visitors’ personal information will you ask on the form.

On the one hand, your visitors should find the amount of information you’re asking is justified by what you’re offering. If you’re asking too much, they’ll not fill out the form altogether.

At the same time, you need to get the information you must help you convert them into paying customers.

To find that balance, you must understand what buyer’s journey stage your landing page belongs. As a rule of thumb, the further into your buyer’s journey, the more justifiable it is to ask for more information.

For example, if you’re creating a landing page that falls in the Awareness stage, a simple opt-in form asking for your visitor’s name and email address would be enough. There’s also this need to use an email verification tool for confirming the emails.

On the other hand, asking for your visitor’s phone number is understandable to them if your landing page offering is a scheduled demo or consultation, which usually happens in the Decision stage.

Step #6: Add a compelling CTA

Next to your headline, your call-to-action is the most vital element of your landing page. It’s that final step that’ll turn your visitors into either a lead or a customer.

Two critical elements go into a compelling CTA:

The first is the text. A compelling CTA should include action words so it prompts your visitors to take the right action. Your CTA’s text should tell your visitors what they’ll be getting when they click it.

The second is its location. Most bloggers and marketers would only add the CTA on the bottom of their landing page’s copy. While that will convert some visitors, not all of them will have the time nor the patience to read everything.

That’s why it’s essential to include a CTA on the upper third of your landing page. This is what they call “above the fold.” This is the first thing that loads on your visitor’s screen the moment they arrive on your landing page.

Combined with the right copy, your visitors won’t feel the need to scroll to the bottom to learn more or to sign up.

Step #7: Test your landing page before publishing

Although you may be excited about launching your landing page, there’s just one last step you must do, and that’s to test its effectiveness.

Most bloggers skip this part because they don’t know how to do it. Marketers do the same because it’s downright tedious.

Spark CMS’ dashboard has an A/B testing tool that’ll allow you to test each section of your landing page to get the most from it the moment it goes live.

Also, as you can see in the short clip below, it’s straightforward. Just click on the section you want to test, fill in the details, and Spark will do the rest for you.

spark cms 2

Spark CMS makes it easy to create a landing page that converts

Landing pages have now become an integral part of any blog or website. Spark CMS’ platform is a cost-effective and convenient way for professional bloggers and online business owners create a landing page that looks professional and reflects your brand.

However, it’s not enough to have a professional-looking landing page. You also must hone your copywriting skills so you can capture the attention of your target audience and get them to keep reading. Only then can you get them to take action and convert.

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