Everyone is always asking me about SEO on my blog and how I do it. These tips start to step outside your everyday SEO that lends to the more technical SEO expert. Use the tips below to SEO your Blog Now!
#1- Add Graphics, Photos and Illustrations (with link-back licensing)
If you’re someone who can produce graphics, take photos, illustrate or even just create funny doodles in MS Paint, you should leverage that talent on your blog. By uploading and hosting images (or using a third-party service like Flickr to embed your images with licensing requirements on that site), you create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.
It’s pretty easy and anyone can do it. A great example of a company that’s out of the box thinking is Wasp Barcode. Below is an infographic that they put together for their business.
#2 – Conduct Keyword Research While Writing Your Posts
Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It’s hard to know what these words will be unless you do some research, and luckily, there’s a free tool from Google to help called the AdWords Keyword Tool.
When you choose “exact match” AdWords will show you only the quantity of searches estimated for that precise phrase. If you use broad match, they’ll include any search phrases that use related/similar words in a pattern they think could have overlap with your keyword intent (which can get pretty darn broad). “Phrase match” will give you only those phrases that include the word or words in your search – still fairly wide-ranging, but between “exact” and “broad.”
When you’re writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase “blog post ideas” or “blogging ideas” near the front of my title and headline, as in “Blog Post Ideas for When You’re Truly Stuck,” or “Blogging Ideas that Will Help You Clear Writer’s Block.”
Optimizing a post to target a specific keyword isn’t nearly as hard as it sounds. 80% of the value comes from merely using the phrase effectively in the title of the blog post, and writing high quality content about the subject.
#3 – Frequently Reference Your Own Posts and Those of Others
The web was not made for static, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that’s not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used – this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.
Perhaps even more valuable is referencing the content of others. The biblical expression “give and ye shall receive,” perfectly applies on the web. Other site owners will often receive Google Alerts or look through their incoming referrers (as I showed above in tip #5) to see who’s talking about them and what they’re saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and traffic with the SEOmoz blog and the power continues to this day.
#4 – Participate in Social Sharing Communities Like Reddit + StumbleUpon
The major social networking sites aren’t alone in their power to send traffic to a blog. Social community sites like Reddit (which now receives more than 2 billion! with a “B”! views each month), StumbleUpon, Pinterest, Tumblr, Care2 (for nonprofits and causes), GoodReads (books), Ravelry (knitting), Newsvine (news/politics) and many, many more (Wikipedia maintains a decent, though not comprehensive list here).
Each of these sites have different rules, formats and ways of participating and sharing content. As with participation in blog or forum communities described above in tactic #2, you need to add value to these communities to see value back. Simply drive-by spamming or leaving your link won’t get you very far, and could even cause a backlash. Instead, learn the ropes, engage authentically and you’ll find that fans, links and traffic can develop.
These communities are also excellent sources of inspiration for posts on your blog. By observing what performs well and earns recognition, you can tailor your content to meet those guidelines and reap the rewards in visits and awareness. My top recommendation for most bloggers is to at least check whether there’s an appropriate subreddit in which you should be participating. Subreddits and their search function can help with that.
#5 – Guest Blog (and Accept the Guest Posts of Others)
When you’re first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical. When you don’t have a compelling marketing message, leverage your relationships – find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.
Guest blogging is a fantastic way to spread your brand to new folks who’ve never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages). Several recommendations for those who engage in guest blogging:
- Find sites that have a relevant audience – it sucks to pour your time into writing a post, only to see it fizzle because the readers weren’t interested. Spend a bit more time researching the posts that succeed on your target site, the makeup of the audience, what types of comments they leave and you’ll earn a much higher return with each post.
- Don’t be discouraged if you ask and get a “no” or a “no response.” As your profile grows in your niche, you’ll have more opportunities, requests and an easier time getting a “yes,” so don’t take early rejections too hard and watch out – in many marketing practices, persistence pays, but pestering a blogger to write for them is not one of these (and may get your email address permanently banned from their inbox).
- When pitching your guest post make it as easy as possible for the other party. When requesting to post, have a phenomenal piece of writing all set to publish that’s never been shared before and give them the ability to read it. These requests get far more “yes” replies than asking for the chance to write with no evidence of what you’ll contribute. At the very least, make an outline and write a title + snippet.
- Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site – traffic data, social followers, RSS subscribers, etc. can all be very persuasive to a skeptical writer.
A great tool for frequent guest bloggers is Ann Smarty’s MyBlogGuest, which offers the ability to connect writers with those seeking guest contributions (and the reverse).
Twitter, Facebook, LinkedIn and Google+ are also great places to find guest blogging opportunities. In particular, check out the profiles of those you’re connected with to see if they run blogs of their own that might be a good fit. Google’s Blog Search function and Google Reader’s Search are also solid tools for discovery.
#6 – Incorporate Great Design Into Your Site
The power of beautiful, usable, professional design can’t be overstated. When readers look at a blog, the first thing they judge is how it “feels” from a design and UX perspective. Sites that use default templates or have horrifying, 1990’s design will receive less trust, a lower time-on-page, fewer pages per visit and a lower likelihood of being shared. Those that feature stunning design that clearly indicates quality work will experience the reverse – and reap amazing benefits.
#7 – Interact on Other Blogs’ Comments
As bloggers, we see a lot of comments. Many are spam, only a few add real value, and even fewer are truly fascinating and remarkable. If you can be in this final category consistently, in ways that make a blogger sit up and think “man, I wish that person commented here more often!” you can achieve great things for your own site’s visibility through participation in the comments of other blogs.
Do be conscious of the name you use when commenting and the URL(s) you point back to. Consistency matters, particularly on naming, and linking to internal pages or using a name that’s clearly made for keyword-spamming rather than true conversation will kill your efforts before they begin.
Why Trying to Learn Blogging through a Free Website Is a Massive Mistake
Go ahead. Try it. Try to learn blogging through Blogger. Give it a shot. Have you mastered Blogger after a few months? Maybe after a year? Good. Now that you are ready to be a serious blogger you can buy your domain and hosting and begin blogging on a WordPress dot org blog. Ouch! You are in trouble. Some basic blogging principles apply but blogging on wp dot org is a full 180 from blogging on a free platform like Blogger. The set up is light years different on dot org. Monetizing and branding potential? Limitless. Complete game changer, which rocks, but you realize you made a massive mistake learning blogging on Blogger.
Blogging on a free platform ain’t blogging!
Learning how to blog on a free blogging platform is like learning how to ride a Ducati by riding a kid’s bike with training wheels. Please re-read that statement. Totally different experience. WordPress dot org has so many more moving parts to learn and master that you see the skills you learned, honed and developed over your year on Blogger go into the cyber trash – largely – the moment you begin blogging on WordPress dot org. Sure the basics remain constant. Make friends. Create value. But all the sweet details, the difference makers, differ dramatically between both platforms.
Imagine if you learned how to blog on Blogger. After buying my course and listening to my advice, you quickly learn any serious, legitimate blogging course is fully designed to speak to WordPress dot org bloggers, not free platform bloggers. Blogging on free platforms is not even blogging because you do not own the domain and hosting. You are just a user on Blogger, not an actual blogger. But if you own your domain and hosting you can call yourself a blogger. Huge difference.
Can you see why learning on Blogger or other platforms is a major league error when it comes to blogging successfully? Virtually every serious blogger owns their domain and hosting and tailors their teaching to a self-hosted crowd. Back in the day, high school students actually spent time and energy learning Latin. Maybe this skill could have been beneficial hundreds of years ago, but 30 40 years ago, this was a foolish exploit, learning an outdated language, developing a skill no longer in demand, or useful. Learning on Blogger is similar because all ins and outs become useless and you need to learn about a whole new, robust, valued, professional platform in WordPress dot org.
Do not even bother guys. Learn blogging by buying your domain and hosting. Get on WordPress dot org immediately. Learn how to blog the right way. This way, you won’t waste precious minutes, hours, days, weeks and months learning how to blog on a platform that will take you nowhere of note. Even if you buy your domain, you give up so much branding, monetizing and pro blogging potential the moment you forego WordPress dot org and choose instead to blog on Blogger. People need to learn blogging on the proper platform. Why? Why not? Why would you avoid positioning yourself for future success? If you want to learn blogging, learn blogging on the proper platform. Go with a self-hosted, WordPress dot org blog or do not even bother.
3 Ways the Sony Xperia 1 Mobile Device Can Make You a Better Blogger
How many times have you already looked at your mobile device or cell phone today? It’s probably already been close to 50+ if it’s early in the day. By the end of the day you will likely have already picked it up and looked at it more than a hundred times!
With all of this in mind, it’s crazy how much we are all using mobile devices to do more than just make phone calls and access emails.
For site owners and bloggers, cell phones can make a huge difference in the type of content we create, and may even allow us to run our businesses from anywhere.
As new technology and devices are coming out all the time, today seemed like a great opportunity to take a look at the Sony Xperia 1, which is loaded with all of the latest technology, tools, features, and security settings to make running your business and brand from anywhere easy.
1 – Access Everything From Anywhere
No matter if you are running a website, a blog or even an online business, you need to make sure your mobile device is not only fast running and loaded with all of the latest tech trends and features — but also so it’s running on a super fast wireless platform and operating system as well.
This is all possible through the use of a Sony Xperia 1, as it has one of the most powerful processors and operating systems out there, while also being associated with all of the top brand name mobile carriers and also having 4G LTE speed.
- Qualcomm Snapdragon 855 processor
The octa-core processor and 6GB of RAM deliver outstanding overall performance for opening and running applications, flipping through menus and more.
- Android 9.0 Pie OS
Adapts to you and the way you use your phone, learning your preferences as you go. Your experience gets better over time, and it keeps things running smoother and longer.
- Compatible with GSM carriers, including AT&T, T-Mobile, and Verizon
It also works with GSM SIM kits, including Cricket Wireless, Tracfone, Net10, H2O, AT&T Prepaid, and Simple Mobile.*
- 4G LTE speed
This Sony Xperia cell phone provides fast web connection for downloading apps, streaming content, and staying connected on social media.
2 – Take Better Photos and Videos
If you want to be a successful blogger or someone worth following on social media, you are going to need some great visuals, photos and videos to grab the attention of others. In today’s day and age, there is no excuse for not having the highest of quality images or content. With the Sony Xperia 1, creating such type of high quality content has never been easier.
Take a look at the following benefits and features of the device when it comes to video and images.
- 6.5″ 4K HDR OLED touch screen with 3840 x 1644 resolution
The extra-large screen is matched with a slim body to comfortably fit in your hand. The 21:9 extended display ensures easier multitasking and immersive viewing. Gorilla Glass 6 resists shocks and scratches.
- 12.0MP triple-lens camera system
Offers 21:9 cinema ratio, 4K HDR movie recording, and 2x optical zoom to capture details without losing quality. Also includes an 8.0MP front-facing camera for self-portraits and videos.
- Motion Eye
Lets you capture slow-motion videos at up to 960 frames per second for staggering films.
- BIONZ X image processing engine
Powerful digital image processing produces even more vivid colors and ensure contrasts are high.
- Optical SteadyShot image stabilization
Keep your images free from motion blur with SteadyShot image stabilization.
3 – Cool Features and Extra Security
For anyone that is already using their mobile device to run their websites or online business, then you will already understand and appreciate the need for cool features and heavy a secure device that others can’t hack into. These are all elements that you will find in the Sony Xperia 1, as it’s loaded with the latest technology, features and fingerprint security settings.
You can take a look at each of these highlights in full detail below.
- 128GB internal memory plus microSD slot
This cell phone provides plenty of storage space for your contacts, music, apps and more. Expand your storage by up to 512GB by adding a microSD card (sold separately).
- Sony’s audio expertise always by your side
Hear music as the artist intended with high-resolution audio. DSEE HX™ improves the quality of low-resolution music files. The smart amplifier delivers a loud, rich sound through the speaker.
- Your fingerprint keeps your phone secure
Hold your finger on the fingerprint sensor to unlock your phone.
- IP68 rating
The phone is protected from dust and can also withstand being submerged in 4.92′ of static water for up to 30 minutes.
Running Your Site and Business from the Palm of Your Hands
When it comes to your mobile device, it’s no longer just about making phone calls and accessing the internet — it’s now about being able to do everything from anywhere.
This is exactly what site owners, bloggers and business owners are looking to accomplish when choosing a new mobile device or looking to make the upgrade to a new brand or technology.
If this happens to be the situation you are currently in, be sure to read through each of the tech specs and highlights mentioned above to learn more about the Sony Xperia 1.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
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