The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?