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Design & Coding

Should You Pay for Your WordPress Theme?

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The great thing about WordPress – and there are a lot of them – is the ease of customizing your site’s appearance.

You can directly download from thousands of themes straight from your dashboard and activate it to apply its look and feel on your site. You can tweak its appearance by changing the logo, background color, and the layout with just a few clicks of a button.

There’s also the option for you to add widgets on the sidebar to make the site design your own. Add banners, sign-up form to your mailing list, and a list of your most popular content to increase engagement with your audience.

Most importantly, you can do all these things for free.

As the saying goes, all good things in the world are free. And customizing your WordPress theme is definitely proof of that.

At the same, Murphy’s Law dictates that if it’s too good to be true, it probably is.

While they are benefits to using free WordPress themes like the ones found in Colorlib, there’s also good cause for you to pursue premium and paid themes from sites like ThemeForest and others.

In this post, we will discuss why you should decide now on whether or not you should pay for a WordPress theme.

Everything you need to know about free WordPress themes

Initially, you will probably launch your site using a free WordPress theme, especially if you are a newbie blogger or site owner.

Upon installing WordPress, there are pre-installed themes that you can choose from, the latest of which is the WordPress Twenty Seventeen theme.

If you’re not happy with the features offered by the existing themes to choose from, you can easily search from the Themes page of your dashboard to find available free themes for download.

As mentioned, some of these WordPress themes are free and of no cost to you. The likeliest of reasons is for developers to put their skills to good use. By making their submitted themes searchable on its directory, there’s a chance that people will download and use it. This is a great feather in the cap of every aspiring developer that they can include in their portfolio.

From the perspective of the users such as yourself, the themes provide an immersive experience on how you can build and customize a site from the ground up.

The themes are generally safe to download and use out of the box because WordPress implements a strict review process for all submitted themes. It maintains a standard compliant code that all developers must observe and follow in their themes.

The downsides of using free WordPress themes

Once you download the theme, you are pretty much on your own. You’ll have to find your away around customizing the theme to match the appearance in your mind. Most of the themes come with documentation so help aid you in using the theme.

However, if a feature you’re looking for is not available, then you will have to code the changes by editing certain files within the theme. If you have no experience with editing CSS and the functions.php of your theme, then there’s a chance that you will mess up the site.

And once you’ve screwed up, you will have to contact the developer to help you solve the issue. Since this is a free theme, there’s no sense of urgency for the developer to find the solution for you.

Also, you risk your site from looking like everyone else. Assuming that the free theme you downloaded is popular, then your site will look like the thousands of sites that downloaded and are using the theme. As a result, it robs your site from looking unique and premium for your audience.

Why premium WordPress themes are for you

The concerns addressed above about free WordPress themes will be answered once you purchase a premium WordPress theme.

One of the bigger reasons why you should purchase a theme is the ease of using them. While tweaking free themes are relatively manageable, they cannot compare to the breeze of taking your premium theme for a test drive. Most of them offer shortcodes, drag and drop builders, and other features that free themes can only hope to have.

Also, because there is a barrier to entry in using paid WordPress themes, there’s a higher chance for your site to stand out from the pack. Aside from the chosen few using the premium theme, it’s wealth of customization options will help you achieve the look you want for your site design.

Also, premium themes have better customer support. If you find yourself stuck with a feature from the theme or encounter problems with it, you can reach out to the developer from the site where you purchased the theme and s/he will reply to you within minutes. The luxury of having someone to assist you when customizing your theme is a godsend, especially for design-challenged site owners.

The downsides of using premium themes for WordPress

Despite the positives of using premium WordPress themes, there are some hurdles that you will have to jump through when using it.

For starters, some premium themes have terrible coding because they do not go through the strict review process at WordPress. While the theme may look stunning, it doesn’t mean that it won’t load slow or bog down your site speed. Since you will have bought the theme from a third-party site, then you can’t be too sure if the coding is up to stuff until you’ve tried it out.

Therefore, to avoid buyer’s regret or having to go through a refund, you need to check the reviews of the theme first and finding out as much information as you can before making a decision.

Also, not all paid themes are not compatible with the plugins you are using at the moment. If you’re a newbie and want to build a site by primarily using a theme, then this shouldn’t be a problem. However, if you rely on lots of plugins to power your site, then you need to need to choose the right theme that works in harmony with your chosen plugins.

Conclusion

WordPress themes are strange animals. You’d assume that buying a premium theme for your site is the best solution, but it’s not always the case. Just like free themes, paid WordPress themes have their risks and rewards. In general, the positives of using a paid WordPress theme outweigh the negative, assuming that you’ve done your research before making your purchase.

At the same time, using a free WordPress theme is not the precise formula to your site’s success, either. You need to work your way around the theme’s code if you truly want to customize your site and make an impact with your audience. This can only work if you have tons of experience with coding and CSS, as well as building sites using WordPress.

TLDR; If you are new to WordPress and want to build your site in the most convenient way possible, then you should buy yourself a premium theme.  If you are good at editing your theme’s design and code or have time to learn both, then you settle with the free themes found in your WordPress dashboard.

Related posts:

5 Rules of Thumb in Choosing the Best WordPress Theme for You

30 Sleek WordPress Themes for the Personal Blogger

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

Design & Coding

4 Uncommon Design Tricks That Improve User Experience 100%

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Everyone’s concerned about improving conversion rates. The general consensus is that user experience is the place to start.

There are several ways to improve user experience on your blog. Most strategies center on tweaking the design of your website, but sometimes it’s how you organize your navigation. You’ve probably made basic changes like switching to WordPress or alphabetizing your drop-down menu’s items.

Here are some strategies you may not have tried:

1 – Color-code your menus with matching page color schemes

If you’re like most bloggers, you probably created a workable color scheme for your site and called it a day. If you want to improve user experience, that’s not enough. Consider coordinating the colors between your main menu links and each of your pages.

In an article describing why color-coded, hand-written notes improve efficiency of thought, blogger Kevin Purdy reveals that “color improves recall time for graphs and charts, and can be a very effective performance factor if not overdone.” The article also summarizes the work of Michael Tipper, a speaker and consultant on mind mapping and organizational software. Tipper says that color-coding the branches of a mind map stimulates the creative side of your brain, and visually separates distinct themes (which improves recall).

This same idea can be applied to your website for optimal results. Improve user experience by color-coding your main menu with a matching color scheme for each page you link. For instance, Pioneer Seeds implements color coordination extremely well. From one side to the other, all mega menu drop-downs have a unique background color that matches the color scheme of the pages listed within that particular section. There are no complicated color schemes. Each page presents one solid color.

The continuity of matching colors feels good, it’s easy on the eyes, and it helps people keep track of what section they’re viewing.

2 – Hire a design agency to create a custom design from scratch

The era of templates is here to stay, but not without consequence. Templates are easy and cheap (sometimes free), but they lack the flexibility you need to create an impactful and smooth user experience.

For example, most templates feature a gigantic header that encourages you to create an enormous header you don’t need. The most popular templates today force users to scroll endlessly through horizontal sections containing nothing but large icons with a few words underneath. You can change a template, but not without effort and the frustration of having to settle for “good enough.” This is especially useful for anyone trying to making their mobile site look similar to their desktop experience. This is best accomplished when having a fully responsive theme in place for all platforms.

A design agency can give you exactly what you want from the beginning. When your website design is created from scratch, you don’t have to spend hours tweaking a template only to find out your final tweak – the one that matters most – isn’t going to work.

Men With Pens is a well-known design agency that has created custom WordPress themes for years. They specialize in design, and know exactly how to create a better user experience. Their website embodies their expertise in user experience.

Check out their tips for bloggers and see if you notice anything unique about the page design. The design fills the entire page, and the graphics extend outside the lines and boxes. When you land on the page, you’re engaged right away. Capturing a visitor’s attention is your first priority to improve user experience. If you don’t have a user’s attention, they won’t have an experience at all.

3 – Simplicity

Simplicity never goes out of style. Simplicity in design embraces the approach that “less is more.” It’s a cliché, but it’s true.

Nobody knows simplicity better than Steve Pavlina. He’s been publishing articles on his personal blog for over a decade, and until recently, his site was as plain as plain can be. He recently switched to WordPress, but managed to maintain the simplicity responsible for his success.

Simple designs are easier to read, navigate, and interact with. Less menu items, less distractions on the home page, and minimal or no sidebars is what simplicity is all about. A simple design draws attention to what’s important.

4 – Create a unique design for mobile

Don’t just optimize your website for mobile users. Create a custom design for mobile users based on your original design. When you optimize your existing design for mobile, you often sacrifice important aspects of your desktop design. Using code, you can program your site to display a different design based on a user’s device.

Statistics show that 83% of people say a seamless experience across all devices is important. By creating a custom mobile theme based on your existing theme, you give mobile users that seamless experience. It’s the best of both worlds. Just be sure to include all of your navigation links. Some people suggest limiting selections for mobile users, but that will crush the seamless experience.

How to Best Prepare Your Site for Design Success!

User experience can be improved not just by tweaking your design, but by applying principles of color, navigation, and organization. Instead of chasing the latest revelation in conversion gimmicks, invest your time and money in fact-based strategies that improve user experience. Shift your focus away from the minutia of testing every tiny design element, and toward creating a psychologically-sound foundation for your users.

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Design & Coding

Fotor Photo Editor – The Perfect Graphic Design Tool for Bloggers

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As bloggers and content creators, it’s important to always have visual content built within our best articles and site designs. Infographics, clip art, stock photos and more… but customized and original images will always grab the most attention.

When it comes to actually creating such visuals, you will have many different options to choose from. Whether you are looking for a free application, one that is browser-based, or even if it’s a premium software you need to download and pay for — it’s important to know what’s out there.

Today we are going to be looking at Fotor photo editor which is a free and powerful tool that lets anyone get started with their own graphic design in just a few short minutes.

This tool allows anyone to start using it through a web browser or even with their mobile application. Whether you need to edit a photo, make a collage, or create a custom and original design, it can all be done through the power of Fotor.

The most popular features of this tool are it’s one click filters and fixes that allowed anyone to make their images pop and stand out like never before.

Let’s take a look at some of the many benefits to using Fotor photo editor for your website, blog, or just everyday life.

With most people looking to customize their mobile screenshots on photos with a few simple click of a button, and this is exactly what fotor photo editor will allow you to do. It will also allow you to create custom YouTube banners that can be used to liven up your channel as well.

You can see a few of these examples in the screenshot below.

When comparing Fotor to other graphic design applications like Photoshop, you are going to find many similarities, but it’s also important to note that premium applications like Photoshop are much more advanced, but also more costly in the process. The software is free to use, you can upgrade to Fotor Pro and find even more upgrade and options available.

What makes this design application and tool great for site owners and bloggers, is that it has a unique set of design tools and features — which are what most content creators are looking. In short, it provides users with what they need, while not overwhelming them in the process.

Fotor also offers a nice selection of design templates to choose from, which makes the process of creating new and original content even easier. These template designs scale across the many different design themes, sizes, and concepts on the site.

In addition to everything else mentioned, there is also a nice collection of resources, guides, and tutorials that can be found on their site blog. Such resources will provide users what the information and walk-through processes to get the most out of Fotor.

If you are currently looking for a new design editor to improve the look and feel of visual content on your site, be sure to give Fotor a try.

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Design & Coding

4 Essential Elements of Web Design (No.3 Will Shock You!)

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If you’re a small business owner take note of these four elements of web design. They’re essential for boosting your online presence. Click here for more info!

Have you ever wondered why most business websites tend to look the same? It’s like you’ve seen one and you’ve seen them all.

The truth is a lot of business owners prefer the easy route. That means going for a website builder, which offers templated designs.

If you want something different, you’ll have to go custom. But that takes a lot of time. Plus, you’ll have to look for a skilled designer/developer.

Whatever route you choose, you need to understand the elements of web design. After all, it’s your website. If you choose to hire a pro, you need to know what to ask for.

And if you opt to DIY it, then you can steer clear of cringe-worthy web design. That said, here are 4 web design elements that will help boost your online presence.

1. User Journey

You can scroll through countless website design guides and you’ll never see one that says, “ignore what users think.”

Consider mobile apps. Would you download something that’s hard to use and has a lot of annoying ads?

When you design your website, put yourself in your visitors’ shoes. Is your website hard to navigate? Does it load fast?

But how do you know if your user interface is good? Aside from consistency, it has to be simple, intuitive, responsive, and flexible.

This is why it’s good to test different designs first before committing to one. It saves time and eliminates the need for major changes later on.

2. Content

Designing for the web doesn’t stop when you have a “pretty” website. Sure, your target customers will appreciate nifty graphics and all. But if your content doesn’t offer value, users will leave your website.

Now, this doesn’t mean huge blocks of text that will drown your visitors with information. Opt for conciseness. Give your target audience content that’s easy to digest so they can process it better.

Depending on what CMS you are using, content creation is usually the easy part. This is especially the case when using platforms like Weebly, WordPress or Wix. Since most of these platforms are drag and drop, it’s simply a matter of getting familiar with each platform, and knowing how to create great content. There are no programming or design skills required.

3. Accessibility

Did you just check the title again? If yes, you may be wondering why this would be shocking. Shouldn’t this be part of any website designing guide?

The thing is there are plenty of websites that use low contrast for text because it’s trendy. But you have to take into account users who have vision problems.

There has to be enough contrast between text and background. And you also need to choose your colors well. You don’t want to alienate color-blind and blind users who use assistive technologies.

4. SEO

Some people approach website design as a separate entity from search engine optimization. But there’s a way to be strategic about the process so that design elements improve the SEO of your site.

The easiest way would be to outsource to an all-in-one design company such as https://www.databerry.com/. When they build your site, they also take care of the backend coding stuff. This ensures your title tags, meta tags, etc work for better search ranking.

Want to Know More About the Elements of Web Design?

Knowing the elements of web design is your first step to a website that looks and functions well. But getting them all right takes a bit of trial and error.

For more web design tips, don’t forget to check out our other blog posts.

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