Back in March, an SEO blogger named Michael Gray urged bloggers to step away from the keyboard. His point was that too many of them didn’t have anything interesting or original to say, so they were better off not saying anything at all. Where Michael went wrong was that, instead of hammering this out on his keyboard, he said it in a vlog post. Now, Michael is a great writer who really knows SEO, but he has a presence that’s probably better suited for radio.
Now I’m not talking about looks, here. No, I’m talking about presence. You see, you might have interesting and original things to say, but if you don’t say them right, you’re just going to look like a jerk — meaning that no one is going to pay attention to you. For example, if you’re a brilliant thinker but not a writer, then you probably shouldn’t be blogging. When it comes to vlogging, then, you have to be a bit of showman.
In a word, vlogging is show business. It might be small time, but it’s a show just the same. After all, you’re getting up in front of the camera and showing the world what you got. If you want to make sure, then, that your audience likes what they see, you have to be a showman. There are a few tricks out there to being a good showman. Here are a few.
Use Your Face
You’re trying to be a vlogger, not a news anchor. Use facial expressions to emphasize points and talk to the camera like it’s one of your closest friends. One of the mistake that Michael Gray made in his inaugural vlog post was that he was as stiff and as deadpan as an opiated geriatric. The allure of vlogging is that it injects your content with personality and humanity. It does this, moreover, because of the talking head. If all that head does is talk, however, than it’s not much more than a podcast. If a picture is worth a thousand words, than so is a facial expression.
Know What You’re Going to Say (But Don’t Script It)
Whether you’re a blogger, vlogger, or podcaster, if you don’t have something unique or interesting to offer, no one is going to care about you. So before you film, plan out what you’re going to say. Do not, however, script it. Scripts are for actors. You’re supposed to be a showman. With a script on hand, it will be hard to resist reading off it and you’ll come off as jerky and unnatural — even if you’re well-versed in the topic. So before vlogging: 1) choose a topic, 2) decide what’s important about it, 3) pick a stance, 4) run through it in your head a couple time, and 5) just do it.
Shoot Now, Edit Questions Later
Once the camera starts rolling, follow it through until the end. Without a script, you might find yourself babbling or wanting to go back over topics to add a point that you previously left out. No problem. That’s what editing software is for. So if you start stumbling over your words, relax, take a deep breath, and say it all over again. During the editing process, you’ll be able to cut out all the superfluous jabbering, and trim the final product down to about 1-2 minutes (see 5 Vlogging Basics). Besides, sudden lapses in time make a vlog post an edgy and organic thing, and that only lends it both credibility and entertainment value. As the Edelman exec John Kerr said, “the shaky cam is now seen as the most trusted form of media.” After you get it all out of your system, you’ll have plenty of time to go back over the footage and decide what belongs in the video and what doesn’t.
5 Ways ClickMeeting is Winning Over the Online Webinar Audience
Look at any of today’s top bloggers and online marketers who have products or services to sell, and you will likely find that they are using webinars to increase their reach, improve branding, and also bring in more sales and revenue in the process.
The concept of webinars is nothing new, but there is a huge difference in how they are being used today, versus how they were in previous years. It’s not just about the live engagement, it’s also about the email collection, pre-sell, time leading up to the event, and the eventual pitch. It’s all quite beautiful and magical when laid out in its most perfect form.
Just like how sales pages and funnels are used to sell products and services, the same funnel formula is being used by some of the best webinar marketers as well. It’s not just about letting your audience know about an upcoming webinar, it’s also about preparing them and gaining their trust throughout the process.
With all of that being said, one of the best ways to back up such statements is to look at some of the latest industry numbers from ClickMeeting, an online webinar solution that has hosted over 600,000 events with over 17.5 million attendees in 2018 alone.
Webinars are no longer just for selling high-end products or services, but are often used for product demos and employee training, online courses, business meetings and collaborations, and a wide range of other useful methods.
With so much focus on webinars and how they often lead to a much higher ROI, it’s strange how there are still some brands and businesses on the fence about using them.
What’s even more exciting is the huge technological advancements in webinar integrations and how live social video, CRM-based lead scoring, in-webinar interactivity and post-webinar remarketing with ads come into play.
As we continue to learn more about how different businesses and organizations are using webinars to grow their reach and bottom line, it’s also important to take a look at the latest advancements and features of live webinars today.
To make this process easier and more efficient, we recommend that you take a look at ClickMeeting and sign up for their free 30 day trial. There is no credit card required, and you will have access to try out each of the latest features and advancements below.
Let’s now take a look at some of their most recent and advanced webinar features.
We are Now in the Age of Paid Webinars
Traditionally, webinars are used to nurture leads with educational content, which gets your audience ready for you to hit them with a sales pitch towards the end of the presentation.
Webinars are key for this model, because they allow you to take a relatively un-nurtured prospect and then demonstrate the value of your product to them – which often takes anywhere from 30-90 minutes, depending on how long your event is.
However, what if there was a a way to just have a webinar and already be profitable before going live?
That’s exactly what you will find with ClickMeeting’s new “Paid Webinars” feature, which allows you to do precisely what it sounds like – setting up webinars that you can charge people to attend.
This could work extremely well for a wide range of opportunities, but some quick ideas include closed community open Q&A sessions, quick lessons and teaching, or even pre-selling a low webinar fee to make sure that your attendants are pre-qualified for high intent. This is what’s known as the “value ladder” sales model, because by making it easy for people to say yes when you start offering them products, you’re making it even easier for them to say yes to your higher-priced subsequent asks.
We’ve already seen a bunch of marketing gurus play around with these types of paid webinars, and they work very well. If you haven’t tested your offer or business model through this new pathway yet, it’s definitely worth a shot.
Webinars Are All About Engagement – Not Getting Lost
If you’ve ever run a webinar by yourself, then you know how overwhelming it can sometimes get. You need to make sure you are talking at the right speed, covering all of your bases and answering any questions that come up in real time – all while you’re a bit distracted by the number of people entering and leaving the event. All of this is normal.
The one thing that gets hurt by all of this, is the lack and attention and engagement with the audience watching your webinar.
ClickMeeting has created the necessary tools and features to make sure the conversion in your next webinar isn’t completely one-sided. Instead, it’s all about the conversation with your audience, and making sure they don’t fall behind if they show up late or have a question.
No one likes a one-sided conversation, and besides, if audience members don’t have a platform to ask questions or get feedback, how are they supposed to have trust in purchasing a higher end product for your webinar? Some of the benefits associated with ClickMeeting Q&A and private chat in your next webinar include:
- Make your webinars extra interactive and engaging.
- Allow late attendees to catch up and get clarifications.
- Manage real-time feedback and reactions.
- Avoid chaos by deciding whether to accept, reject or edit the comments.
- Enable private discussions to ensure confidentiality.
- Store your chat history for future reference when following up with leads.
If you were to run two webinars side by side with the same audience, it would almost be a given that the one with these chat and Q&A features in place would outperform the other one in all ways. This is something every webinar host should try and split test with their audience.
Webinar Integration With Everything
Digital adoption is something every business on the internet strives for. It’s the process of running your business seamlessly while using all of the necessary technology, tools and automation around you.
When it comes to webinars, there are many different ways you can track stats and improve performance. The problem is, most of these needs to be done manually or coded into the system – which is something most business and brand marketers would never want to deal with.
ClickMeeting hasn’t just been adding more features and tools to their platform, they’ve also been working on their integrations with other solutions as well.
With lead tracking and ROI always at the forefront of focuses for businesses, it’s important to be able to track where webinar attendees are signing up for your event, if they are converting and how you can advertise and remarket to such audiences through media buying and social media.
Some of the latest integrations include Google Analytics, Google Tag Manager, and Facebook Pixel – which, among other advantages, all unlock your ability to remarket to your webinar attendees through search, social media and on various third-party websites.
With each of these now in place, anyone using ClickMeeting webinars to generate business now has another level of deeper stats and marketing tools at their disposal.
How to Scale Your Business with Efficient Webinars
As you can see, there have been plenty of improvements to the way marketers and brands can use webinars to grow their businesses and generate additional revenue – outside of the traditional methods that many of us know and have used over the years.
Gone are the days of just going live with a webinar and having it be a one-sided, one-to-many conversation. Now it’s all about engagement, all while not being required to pay hefty programming or customization fees to get what you are looking for. Throw a lead generation and sales funnel into the mix, and there is no reason why you couldn’t see a drastic increase in conversions and revenue on a weekly or monthly basis.
If you already have an existing webinar marketing plan in place, now is a great time to start implementing these additional engagement, targeting and performance features as well.
The world of online marketing and authority branding is changing all the time – make sure your content creation and marketing efforts are changing with it.
Whiteboard Video Marketing Tips and Stats for 2019
Whiteboard animation videos can help with your conversion rate on your website. Unbounce estimates that you can expect as much as a 20% increase in page visits and a decrease in page bounce rates. A study by Wistia, a company that follows the demographic trends of video marketing, reports that users spend an average of 2.6 times more time on sites that have a video than ones that have no video.
With the importance of user engagement and viewership on our minds, today we are going to dive deep into the world of white board videos – in reference to their content creation process, user engagement, and how their information is being consumed at much faster rates than other types of online video.
Stats on Video Animation Effects
More stats on how video animation does with potential clients reveals that 87% of businesses are currently using video as an important marketing tool. This fact alone illustrates how important business owners view video content to help them increase their ROI and reach their target audience.
They also released stats on the following:
- 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.)
- 91% of video marketers consider video an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018.
- 83% of marketers say video gives them a good ROI (up from 78% in 2018.)
- 90% of video marketers feel the level of competition and noise has increased in the past year.
- But despite this – 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years.
Why Whiteboard for Explainers?
There’s been a lot of discussion as to why businesses should use whiteboard animations instead of other types of animation videos such as character animation, for example. Whiteboard animations are done in such a way that they command the attention of the viewer from the beginning to the end of the presentation.
These types of videos capture the attention of the viewer by presenting drawings, text, and other objects that appear on the screen in a particular order. This is more inducive to explainer videos because it allows you to present an explainer video in an educational but captivating way.
How to Beat the Competition
Another important reason to use whiteboard videos is the fact that the competition is fierce. It is estimated that competition online has increased by 90% over the past few years. This is because so many companies have gone online, making it harder to compete with similar businesses than before.
When you create a whiteboard video, you are putting your brand in front of your target audience in a way that improves the level of engagement and understanding of your brand more than most other media.
Making sure your audience understands your brand and your brand philosophy is essential. Whiteboard animation videos help you explain this in a way that they can know through visual images. Because whiteboard animation shows the viewer the entire presentation from start to finish, there may be less of a bounce rate and people leaving your page before they are finished watching.
Forbes Magazine makes the point that having whiteboard videos to illustrate your brand, products, or services is a great move for the following reasons:
- It is simple to do
- Inexpensive compared to other types of ads
- Science proves it’s effective
- It can go viral more easily
“The Draw Shop” researcher, neuroscientist Carla Clark, who specializes in neuropsychology focused on the effects of various types of imagery on the brain. She stated that the more simple an object is the less effort the brain needs to have to process the image. She went on to say that people are more likely to relate to the image on a personal level which would appeal to the limbic aspect of the brain which is responsible for the processes one uses when purchasing many cases.
For example, which of these two signs do you see as being more effective? Results will vary based upon your individual thought process.
As you can see, there is real scientific evidence that whiteboard animation stands out when it comes to appealing to the mind and the way it works in the average viewer’s neurological network system. There is real scientific proof as well as when you see the results that whiteboard animations have toward an effective marketing campaign.
Appeal to Their Child Side
Another reason whiteboard animation works are that it is sort of like a fantasy or cartoon. Many people grew up watching Saturday morning cartoons, and they have a sentimental attachment to them. Who doesn’t remember their favorite cartoon character? They might be reminded of their childhood when they watch a particular animated character or a cartoon animation. For whatever reason, whiteboard animation is more effective than most other kinds of video, so it is worth looking into as an option.
Expense is Low
The whiteboard video animations, when compared to traditional video such as someone would have gotten done at a TV studio years ago, is substantially lower. Someone can make a whiteboard animation themselves in one afternoon or evening with the right software or tools. They’re all so many online sites which allow creators to produce an animated video at a fraction of the cost if I could have done before.
What whiteboard video can do for you
For the small business owner who wants to engage their audience at a higher level, close more sales and explain their processes, products, or services in a simple way that will appeal to even the most critical buyers, whiteboard animation is an excellent solution for you. You can stay within your budget quickly and easily by having a whiteboard animation created, and you can be as creative as you want by adding graphics, motion graphics, character animations, or other objects that can fly on the screen at certain times to engage your audience.
It’s also important to note that whiteboard videos have proven to be extremely effective throughout the world. simpleshow reports not only longer viewership and engagement on whiteboard style videos, but also that respondents with a perceived low knowledge level showed the strongest improvement in knowledge due to the video — which is key when trying to portray a message to an audience through social media or when content is being viewed on a mobile device.
Meeting Your Goals with Whiteboard
Obtaining new leads and customers that will be loyal to your brand is your focus if you’re a small-business owner. You must figure out how to stand out among an ever-increasing crowd of people who also have the same goals you do. Success is simple if you have a plan. It is the wise business owner who includes whiteboard animation videos as a part of their regular campaign plan and incorporates it into their entire marketing plan.
Tips to Getting Started with Whiteboard Animation
There are several things you need to focus on if you are working on setting up a whiteboard animation. First, don’t just do “one video.” The “one hit wonders” only work in the music world.
In business and online for the average eCommerce owner, you have to think in terms of how to captivate your most valuable audience and keep their attention long enough to move onto your “call to action.” Whiteboard animation helps you do this by taking the viewer through the entire sales pitch in an exciting way.
Follow these tips to get more out of your whiteboard video marketing videos:
- Have a clear message and goal that you wish to reach through your videos.
- Sketch out a sequence or write a script that you want to follow.
- Imagine yourself as the viewer. What would you want to see to make the message more clear?
- Make your call-to-action clear and focused on one primary action, such as “Click here to buy now.”
Planning is essential if you want your result to be what you envision it to be. So write down your plan, then research ways to create your whiteboard videos.
The Map to Monetization: How to Set Up Adsense on YouTube
Curious about how to set up AdSense on YouTube?
Did you know the British gamer, Daniel Middleton (DanTDM) made over $16.5 million in 2017 from his YouTube channel? Evan Fong made over $15.5 million, and Lilly Singh earned over $10.5 million.
If you’re anxious to get a piece of the action, we can help. All you need to is set up an AdSense account and get some fans. Read on to discover how.
The YouTube Partner Program
January 16th, 2018, Google announced new eligibility requirements for YouTubers who want to use AdSense. They say it is part of their effort to reward those creators who make YouTube great. And punish spammers, bad actors, and other impersonators who try to take advantage of creators.
For your account to be eligible for AdSense, you must reach the following thresholds:
- The channel must reach 4,000 watch hours
- The channel must reach 1,000 subscribers
- Both must be accomplished within a 12 month period
To learn more about what it takes to create a successful and popular YouTube channel, take a look at the channels on this list. Pretty much everyone on this list is going to be monetizing their latest videos through the Adsense method laid out in this post.
You must also follow the steps listed below.
Read the YouTube Partner Program terms. Then agree to it.
- Start by signing in to YouTube.
- In the top right corner of YouTube, select your account icon>Creator Studio.
- In the left menu, select the Channel>Status and features.
- Click the Enable option under “Monetization.”
- Read and accept the Partner Program terms.
When you’re ready, move to the next step.
Create your new AdSense account or connect your existing account to your channel. To earn money from your videos, you need an AdSense account.
- After you read and accept the Partner Program terms above, you’ll be redirected to AdSense.
- Check to ensure the email address in the top left corner matches the Google account connected to your YouTube account.
- Accept AdSense association.
- Provide your contact info and submit your AdSense application.
- AdSense will redirect you back to YouTube.
Note: to ensure you receive payments, log into your AdSense account and make certain you resolve any payment holds. After you resolve any holds, you can be paid after your earnings reach your payment threshold.
Determine which type of ads to run on your videos. After this step is completed and your channel is approved, you’ll start earning money.
- Confirm that you want to monetize all your existing and future videos.
- Check whichever boxes apply to you under the Ads format option. Mark the ad types you want to show.
- Click Save.
Note: these settings aren’t permanent. You can adjust them again later if you wish.
When you reach the thresholds listed in the “Enable Monetization” section above, you’re ready for your application to be reviewed. After you submit the application, YouTube will make sure your channel’s activity adheres to the following rules:
They’ll contact you when the process is complete.
After You Discover How to Set Up AdSense on YouTube
Ok, so now that you’ve figured out how to set up AdSense on YouTube, it’s time to personalize your channel. Use Adobe Spark or similar apps to create a professional banner, channel icon, and other channel art. Also, make sure to fill out your “about section,” and upload a profile pic.
Most importantly, include keywords. Head to Creator Studio>Channel>Advanced. Then type your words in the box labeled “Channel Keywords.” Also, include them in your video titles and descriptions.
If you found this information helpful, take five minutes to browse our library of other brilliant articles.
So long and good luck!
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