Small business website owners are flourishing. We are living in a world where technology has taken the center stage and nowadays when somebody wants to purchase something they are most likely to do a search online before checking anywhere else.
With that said, as a small business owner, you cannot afford not to have an online presence. An online presence will make sure that you are exposed to your potential clients who in turn contact you and give you business.
The most obvious and credible way to expose yourself online is to have a website.
However, most small business website owners shiver at the thought of having a website because they imagine it is a very complicated and expensive affair. Equipped with the right knowledge and skills, you have the ability to get a website fast and generate some new business fast from the same too.
5 Small Business Website Building Tips
As we have established, a website nowadays is not just a requirement, but a necessity. Not only should you have a LIVE website, but it should also be a professionally done website to help you stand out from the competitors.
Here are some expert tips to help you get there fast;
#1 Have Great Well Researched Content on your Website
Although many people spend time working on the design and functionality of their websites, it should be noted that having great content on your website is key. In the online world, they say content is KING.
This cannot be over-emphasized. Good, well researched content is key if you want your website to be placed at the top of the search engines. You need to have to right number of words and also know how to write SEO-friendly content. The content must also provide value for the reader.
#2 Using the Right Keyword Phrases
If you want your website to be ranked on top and appear top when someone searches for a service in your area of business, choosing the right keywords is inevitable.
Before you write your content make sure that you do some keyword research and identify the most searched keywords. Use the keyword phrase in your title and in your content. Strategic placement of the keyword in your content is key, but it must fit naturally.
#3 Have an Easily Navigable Website
One of the most common mistakes that small business owners make when they are designing their websites; they make the site too complicated.
Remember, potential clients who visit your website do not want to struggle when navigating through. It is always advisable to give your website a simple and professional look.
#4 Make your Website Mobile-Friendly
The latest trends indicate an increasing number of people who are accessing the internet on their mobile phone. This means you need to make your website mobile friendly.
Ask your web designer to give you a design that can be accessed via mobile devices, which is known as a responsive design.
#5 Use of Content Management Services
When designing your website, the use of a CMS (such as WordPress, Joomla, Drupal, etc) can be seen as a short-cut. Content management systems emerged a few years ago and they have revolutionized the world of web design. The most utilized and versatile CMS is WordPress, and if you are a small business owner you should consider using WordPress.
Once you own a small business, you realize that marketing is the main challenge. This has however changed over the last few years because you can utilize the internet and take the pain away from the traditional, ineffective and cumbersome marketing methods.
How to Protect Your Small Business Website?
As a small business website owner, you can’t risk a fried hard drive or technical malfunction losing your incredibly important files, documents, and data. We keep all of our data on hard drives and mobile devices which are all notoriously unreliable and can break or crash often.
A data loss can be devastating for a business so it’s vital for business owners to be vigilant about data security. Let’s take a look at five ways we can secure our data before the inevitable comes to corrupt our files.
5 Ways Small Business Owners Protect Data
Here you go:
1. Back Up Your Files
This one seems like a no-brainer but if it was that obvious, millions of people wouldn’t lose their data to a crashed hard drive or technical malfunction each year. The best way to avoid a panic over lost files is to constantly back up your files using the pre-installed software on your computer or a service like Mozy.
Backups can vary. Some computers will backup your system to a different partition of the hard drive so that if one partition goes you can still recover your data. Other computers require you to copy your backup onto a USB drive or disk.
Some computers back up automatically based on your schedule preferences while others require you to backup automatically. It is vital for you to remain vigilant because no one remembers about the system backup until it’s too late.
2. Hoist Small Business in the Clouds
Aside from backing up your computer, you can also opt to store important files in the cloud using an application like Google Drive or Dropbox.
These allow you to store multiple gigs of data (depending on your account) and access it from any device. If your hard drive or computer malfunctions, you need not worry since you can access your data which is stored in an external server.
3. Restrict Access
Just because you may be vigilant about data security doesn’t mean the employees share the same thought. It’s important to restrict access to some data because you never know if other people accessing it have malware on their computer.
Password protection is more important than ever with businesses worldwide being hacked regularly.
4. Small Business Mobile Devices Security
Most small business owners routinely use a Smartphone or tablet to create and store data. These devices are often lost or stolen and you don’t want your data to wind up in the wrong hands.
Services like Find My iPhone allow you to track the location of your device as well as remotely lock down the device or completely wipe the information to avoid prying eyes. The website contains all necessary information about data recovery and security.
5. Use a Data Security Service
If you are so serious about data security that you would rather invest some money for the peace of mind of outside data security, there are many services available that will ensure your data isn’t lost. Services like Kroll On Track allow you to sleep easier at night knowing that you have expert data security protection managing your small business data.
Small business data protection is essential. Do not ignore it, ever!
The use of a website to market your services and/or products is very powerful because it gives you the ability to showcase your product and/or service before you make the transaction. This means, if you own a business of any nature, you should harness the power of a website.