What if I told you there were currently over a billion sites on the internet today that were actively creating content? You probably wouldn’t be that surprised, but when you think about the sheer volume of content out there, and how much of it is actually being read – then you might start to see the real picture.
Yes. Content creation is extremely important for businesses and brands of all sizes, but so it team management and making sure your best content is actually being read. This not only applies to creating content for a website or blog, but also for those within your company or organization as well.
Through the use of online tools and team management platforms, anyone can start increasing their engagement, management, and productivity of those around them. That’s exactly what we are going to be looking at today.
We Are All Suffering from Content Overload!
As you can imagine, with so much new content going live on the internet… we are all consumed with way too many distractions, opportunities, emails, and social triggers to pull our eyes away from what we should really all be working on.
At the same time, this can also help online marketers and content creators understand what it takes to create not just ‘better content’, but also how to get it in front of the right audiences as well.
Here are some content creation and marketing best practices to follow:
- Focus on your target audience and what they are looking for, before actually writing out your content
- Go for longtail keywords when trying to rank your content in Google. They will get less traffic, but it will be more targeted.
- When going live with content on your site, don’t just stop there. You then need to focus on the content promotion aspect.
- Social media sharing is great for online content, but there also needs to be a manual outreach component in there as well. This will take the most time and effort to complete, but will also yield the best results over time.
- Segmenting and distributing the various tasks of content creation and promotion across your online marketing team is key. Always make sure everyone is on the same page, so the process can be streamlined and proven to be effective time and time again.
Once all of these actions are in place, you can then focus on the core of your business — which is likely driving traffic, leads, and sales back to your site. However, just looking at the tips above and trying to manually implement them all by yourself can be quite a struggle.
This is where employee advocacy and better group management comes into play.
How Employee Engagement and Advocacy Can Save the Day
Imagine if everyone you worked with had a valuable role in marketing your business and actually took the time to help create, read, promote, and contribute to the success of your site. The business impact of this would be astronomical, but getting 100% of your professional network involved simply isn’t realistic.
However, when it comes to the individuals and freelancers who might actually be assigned such work to help grow and business your business – well, that is where employee-centered brand advocacy really can make a huge difference.
If you haven’t heard of employee advocacy yet, don’t worry – many haven’t. But it is commonly used in everyday business, communications, and marketing. In short, “Employee Advocacy is the promotion of a company’s messages by its employees. Employee Advocacy today takes increasingly place online, with social media as the main medium for brand ambassadors.“
While that might seem pretty brand or generic, let’s back it up with some industry stats and results of how effective employee advocacy can actually be, when done right.
- Fact: according to our data, one employee share generates about 4 clicks on Facebook on average. – Smarp
- “An average employee advocate is 2x more trusted than a company CEO” – Edelman Trust Barometer
- “12% increase in brand advocacy generates a 2x increase in revenue growth” – Reichheld
- “Referred employees are faster to hire, perform better, and stay longer in the company.” – Global Recruiting Trends 2017, LinkedIn Talent Solutions
Now imagine if these same metrics were able to be applied to your online business? Good news! They can be, and now it’s actually easier than ever before, thanks to online tools and platforms that focus on making employee advocacy and a big win for companies, but also fun, engaging, and reward for all employees and team members as well.
One such solution is Smarp, which has created a platform that allows employees to connect and engage with company news, discussions and curated content, right from their computer or mobile device — all while being on a private platform that was built just for them.
Features Within the Smarp Platform
To better understand how employee advocacy works, we can look at some of the key features built within the Smarp platform. The main focus here is to provide a customized, categorized internal news feed and user environment for everyone working within a company or group. The idea is not just to consume and share out content, but to also engage and interact with others in the same work community as well.
Smarp currently has the following features available to their customers:
- Intuitive news feed
The news feed is the heart of the Smarp app. Here employees discover content, interact with each other and share knowledge both internally and externally to their personal social networks and beyond.
- Employee-driven content creation and curation
Content curation and creation should ideally be everyone’s business. On Smarp, marketers and other admins can post content for discussion and distribution using automation tools or manual pushes, but thanks to submission functions and comment threads, the platform wisely makes it easy for non-marketing employees to step up as the main sources of knowledge.
- Employee-generated content
Curated content is organized into themed channels called “Topics.” Users can easily change what content they scroll through by clicking across the specific topics that interest them most – or, for a complete briefing, just clicking on “All Topics” at the top.
- A directory for company resources
With your company’s go-to resources and assets stored all over the place – web pages, Google docs, Dropbox and beyond – it’s hard to keep everything easily accessible to everyone who needs it. With Smarp, you can set up a topic called “Resources,” simply post links to each useful page and document, and you’re good to go with your dynamic library. It’s the perfect hub for contact details, link directories, marketing collateral, guidelines and policies, to name a few.
To see all of this in action and gain a better visual understanding of how Smarp can help improve your brand or business productivity, while also introducing employee advocacy in the process, be sure to check out the short video below.
Ready to bring your content and employees together?
This isn’t rocket science. We all know that content creation is one of the most powerful things on the internet today. Through the use of online tools that allow anyone to not just create content online, but also to connect and engage with others, there is simply no reason not to improve your game and bring it to that next level – whether you are an individual blogger, a brand, or a multi-million dollar agency.
Take the time to explore the opportunities that lie within employee advocacy and see how you can start applying these same practices into your own day to day operations.
Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears
Build a list. Publish posts frequently. Guest post. Work harder.
I did all that stuff. I still struggled. You did all of it, too. Some of you at least.
But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.
Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.
Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:
- writer’s block
- general apathy
I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.
Crying Leads to Shining
Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.
Do Not Be Tough Because Repressed Fear Leads to Endless Struggle
I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.
In my eBook: Creating the Mindset of a Successful Blogger
I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?
Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.
Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.
Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
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