Do you spend a lot of time creating content but still don’t get the traffic you want?
I know how it feels like. It feels really bad.
The thing is, if you want to get more traffic, you need more social shares. And if you want more social shares, you need to promote your blog posts the RIGHT way.
But what is the right way to promote your blog posts? That’s what we’re going to tackle here.
So if you are someone who wants to up your content marketing strategy to get more exposure, this detailed guide is for you. In this guide, you’ll find some of the smartest promotion strategies to get more exposure for your blog posts. Are you ready? Let’s dive in.
10 ways to promote your blog posts to get more traffic and shares
#1. Write click-worthy headlines
8 out of 10 people read headlines before clicking on a link or tweet.
Does your blog post get clicked and read by users? Do you know how important the role played by your blog title is? In the world of content marketing, it is your post headline that acts like a gate pass to your blog.
If you fail in writing click-worthy headlines, what’s the use of writing lengthy content anyway? That’s why you need to be very careful when crafting a headline for your blog post. The effort you put to write interesting and lengthy content should equal the effort you need to put in writing your headline too.
Here are the few tips and techniques that can help you to frame click-worthy headlines.
- It should tell what readers will get. Before you even select an interesting topic, make sure that you can provide a compelling reason for readers to read the post through headline. Check whether the selected topic for post can instil enthusiasm in readers to read or not.
- It should tell for whom the post is. Knowing your readers is very important before choosing your blog niche. Just like that, before choosing a topic to write, make sure that, topic you selected targets a set of audience. It also helps you when you start doing content marketing.
- Add negative words. A study by outbrain says, negative words like “never”, “worst” perform 30% better than positive words like “best”, “always”. For example, instead of saying, “7 best tips you should follow before starting a business” you can say “7 mistakes you should avoid before starting a business”.
- Break the rules. It’s not rocket science. You don’t need to follow grammar and rules while writing headline. Just break it. Keep it casual. After all, customer attraction is what important.
- Keep SEO in mind. While making headline interesting, look at SEO too. SEO, content, title everything has its own role in increasing blog’s traffic and social shares. So, use primary keyword or LSI keyword in title.
- Use numbers in headline. The titles that has numbers perform better. For example, “8 marketing strategies that will blow up your sales in no time” can work like a charm than something like “How to increase your online sales”.
#2. Write your blog posts so engaging that your audience wants to share
Content is king. You may have heard this term a million times and it really is. Any successful blog became successful because of its content. The more value you provide with your content the quicker you build loyal audience.
The blog post you write should give a feeling to readers to engage with you in the comments. To grow your audience, be helpful to them. Help them with great and useful content that solves their problem. This is one of the ways you can build up trust with your readers.
When you connect with your potential readers, you will start seeing CONSISTENT traffic to your blog.
Let me unveil the secrets of how you can write blog posts so engaging that compels your readers to share.
- Write as if you are conversing with your friend. Come on, you can’t connect with a robot. Sound like a human when you write a post. Write as if you are talking with your friend. Don’t show corporate style in your writing.
- Feel free to use friendly approach words. Use words like “you”, “I”. you can start sentences with words like “But”, “And”, “because”. Give pause in the post just like you give pause while speaking to your friend on any topic.
- Ask questions. It’s very common that while we converse with friends, we ask questions that sounds funny as well as serious. Usually when in schools and universities, professors ask students several questions to make them engage in class. It is just like that while writing too and the response you see in comments as well as through social shares.
- Conclude with an inspirational or engaging paragraph. Give a reason to your readers to share and engage. This you can do by writing a motivational statement or asking question at the end of the blog post. The paragraph or the 3 lines you write should wake up your readers to take action. Make sure that you also inspire your readers to implement the tips.
We like to connect with those who listen to us and solve problems. We remember them whole the life. Same way, do that with your content too on the blog post.
#3. Use “click to tweet” while creating content
Twitter has become a blogger’s weapon and you can’t ignore it anymore.
Well, who doesn’t want to grow loyal readership and drive consistent visitors to blog? When you write highly useful and interesting content, you also should give easiness to your readers to share it in social media.
Twitter is one source which can generate more website visitors. How best you can use it to promote your blog posts to skyrocket your traffic and social shares is what matters. Of Course, there are many social media buttons or plugins that you can install and use in your blog to helps readers to share if they liked it. So, when there are that many plugins, you may ask me what so special about using this “click to tweet”
“Click to tweet ”allows you to focus on particular areas in your content.
Once you finish writing blog post, when you start proofreading your post before publishing, look for those areas that you want to highlight it for tweeting.
For example, “This is how I made my first few sales through blogging, Click to tweet”. You can install plugins like Click to tweet to add tweetable quotes within your blog posts.
#4. Share your content across all the social media sites
Social media is the new SEO.
In fact, Google takes social media factors like shares, likes, comments into consideration. Check out the image below to understand the correlation of social media and SEO.
Search engines like Google are giving more and more importance to user interaction metrics like social shares. The more social shares you get the better results you get with your content.
Your content needs more dedication to stand out on the social media. Generally, every blogger is so serious in brainstorming for topic ideas, creating interesting content, SEO practices etc but they don’t promote as much.
What is the use if it doesn’t reach to your audience? How much effort you have kept in creating content, the same effort you should keep in sharing your content across all social media sites.
Here are few tips to follow:
- Optimize your blog post each time you share on social media and for each site.When you are sharing the same content multiple times on several social media sites. Every social network is unique in its own way so adjust accordingly. For example, take the twitter, there is 10 characters restriction whereas in facebook there is no such and users expects more. In Instagram and pinterest, it’s all bout images.
- Never promote the same blog post in the same manner you did previously. Change the strategy with updated content every time. Ask questions, use polls etc.
- Don’t post too many posts on one day. Just imagine if you see too many posts from the same person in your feed. Isn’t it annoying? It looks like a spammer. So, post very few in regular intervals. You can schedule time for publishing using free tools. Once your audience knows your post scheduling, they will check in that time. It builds up certain degree of loyal readership.
- Keep a call-to-action at the end of the post. You can explicitly say to your readers what action you want them to take.
As long as you provide value to your readers, it is okay if you share more than once in the social media.
#5. Promote on blogging forums
One of the effective ways to increase traffic is to use forums for promoting blog posts. But if you use forums in a wrong way, it brings bad reputation to your blog site.You can find the right one by searching “Niche” + “forum”.
While filling user details in forum, use your real name and with your profile photo. Give a link to your website or blog.
Start good topics by regularly visiting the forum. When writing any post in forum, sometimes link to other interesting resources too instead of linking to your blog.
Start a new thread, write summary of your blog post and give link to your blog. You can ask forum audience for review or feedback. Participate in the discussion and engage with the users. You can also use the following forums to promote your content.
- Blog Engage
- Just Retweet
- Warrior Forum
#6. Write guest posts relevant to your content
Guest blogging is NOT dead. It’s still one of the most effective ways to increase your exposure, build links and relationships with other bloggers in your industry.
If you are thinking about ways to increase your brand and build authority in blogging world, then start writing guest posts. Find out right blogs to write guest posts. Guest blogging is the fastest way to build your email list too.
What guest blogging can do?
- Increases your brand name.
- Brings traffic to your blog.
- You can build backlinks to your blog.
Find out opportunities to write guest posts for high authority blogs with these tips.
- Check and list out the blogs related to your niche.You can check it by typing “blog niche” + “submit a guest post”
- Make sure that the blogs you listed out are highly active on social media.
Alternatively, you can sign up in My blog guest community which is especially for guest bloggers. You can create a particular topic and say that you are looking to write a guest post, automatically blog owner will find you.
Start pitching a guest post in the most unique way. Observe what type and level of audience they are looking for, what type of audience, how many number of words per post. Make sure to spend quality time in crafting highly informative guest posts if you want to increase your website traffic and social shares. Without writing quality guest posts, it’s impossible to build blog audience using guest posting.
Before pitching a blog owner with a topic idea, never forget to introduce yourself if you have been blogging already. If you come up with damn interesting topic, then your topic idea will be accepted. So, do good research for ideas before pitching blog owners for guest post. Once accepted, mention top bloggers in your niche in your guest post.
#7. Get influencers to share your stuff
No one succeeds alone whatever the field it is.
Why is that some bloggers posts get shared massively while others posts are not shared. It is because they have influencers who shares their blog post. Did you know that the post shared by one influencer will result in 31.8% more social shares? Influencer marketing clearly gives you the BEST ROI.
How to get influencers who can share your post?
- Offer good content on your influencers website. Write a guest post. Write really amazing content.
- Give free publicity of your influencers posts. Share their content. Remember, what you give that you will get.
- Once you include influencer in any post, make sure that they know about it.
- Leave thoughtful comments on influencers blog. It helps more in engaging with the blog owner.
- Research about which sites, your influencers visit frequently. This you can with the help of Followerwonk tool.
- Do an interview with influencers.
#8. Repurpose your content to get more exposure
One of the blog marketing strategies is to repurpose your content to identify link building opportunities and to extend the reach of your blog.
What is repurposing content means?
It means turning your blog posts into different formats in the form of ebooks, white papers, slideshow, podcasts, videos.
You will get more exposure as you invested good amount of time to write really useful and amazing content that solves the reader’s problems which drives traffic to your blog.
Here are the several ways that you can leverage your blog posts.
- When you write in-depth articles, consider turning them into content upgrades or eBooks and upload them onto free eBook uploading sites to let others download your stuff.
- Re-format for document sharing sites. The one advantage of doing this is you can embed links and images in the documents. Copy your blog post into a word document and add your bio with links and a call-to-action to your blog then convert to PDF. Upload it to doc sharing sites like Scribd, docstoc, Yudu, Docshare etc.
- Turn your posts into podcasts. It’s nothing but recording an audio version of your blog post. You can use Audacity a free recording software for this purpose. You can submit all your podcast files to iTunes. When you record your blog post, make sure that you give an invitation to visit blog along with your name and url of the blog.
#9. Leave “thoughtful comments”
By leaving thoughtful comments on other blogs, your blog will grow magically. A comment can bring you clients, a comment can provide strong connection with a popular blogger, a comment can make you listed as in a post by a famous blogger, a comment can skyrocket your blog traffic, a comment can make your blog success.
Writing comments like “Great post”, “Awesome content”, “very helpful” never help you and your blog in anyway.
- Read the post and leave thoughtful comment.
- Never repeat the same content in the comment.
- It’s okay if you summarize but it should be more than what the post says.
- Use friendly tone in the comment.
- Mention author name in the comment. If you feel you do typo mistakes, then copy the name and post it in the comment.
- Give sincere compliment about post even if its negative. It helps them to do necessary changes in their blog post.
- It serves as an idea generation platform. You get topic ideas to write for your blog.
Blog commenting is no rocket science. Just approach in a friendly way in the comment. Tell them how much you enjoyed their post.
#10. Reach out to other bloggers
A blogger should be highly interactive not with just readers but also with other bloggers. Search for the top bloggers of your niche. A top blog will have more user engagement in the comment section, more social shares, amazing and well-written content, high domain authority and page authority. Make a list of all such top bloggers and start reaching out to them.
There are million of blogs out there so the competition is REALLY huge. So, reaching out to the wrong ones won’t fetch any result and traffic to your blog.
How you can reach out to other bloggers?
- When you write a post in your blog, leave a link to other blogs and let them know about the blog owners about it via email or twitter.
- Share other bloggers posts before you ask someone to share your stuff.
- Comment on other blogs and make sure to build relationships through commenting.
- As I said earlier in the posts, guest posts work like a charm.
Never approach a blogger who doesn’t write about your related topics unless the person specifically leave comment on your blog post. You can use Buzz Sumo tool to find top bloggers in your niche.
Final thoughts about promoting your blog content to boost your traffic
Content is king and promotion is the foundation.
You can’t build a successful blog without increasing its exposure. Before focusing on increasing your sales, focus on how to increase your content’s reach. That’s only possible if you are constantly looking for ways to market your content the right way.
All the strategies mentioned in this detailed post are tried and tested so you can bring more visitors to your sites and boost your online exposure by implementing them.
So what are your thoughts? Do you spend time in blog promotion? What are the other techniques that you use to promote your blog posts? Share your thoughts in the comments.
Avoid this Blogging Wake Up Call to Enjoy the Journey
Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.
But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?
Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts? How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?
Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.
Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉
The Importance of Digital Marketing Research for Brands in 2020
One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.
A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.
If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!
Digital Marketing Research
Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.
But, how do you go about implementing digital marketing research?
Eyes on the Audience
First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.
After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.
And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).
Social Media Marketing and Other Digital Platforms
Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.
Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.
Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.
An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.
Who Can Help You and Who Can Challenge You
The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.
A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.
Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.
Get The Ball Rolling
Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.
Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.
Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.
Do You Honor the Law of Lag?
The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.
See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.
What happens when business slowly, steadily begins to grow? Now it’s time to learn how to better serve your customers. Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.
I believe in you. See the journey through. Honor the law of blogging lag.
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