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10 Ways to Use Social Media to Attract Talented Employees

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Social media can be used for much more than sharing cat videos and company promotions. One option is recruitment. Giving people a look into how your organization operates — including the people involved, what they value and how they interact — can lure in a host of talented people.

A strong social media approach helps you develop connections. Good videos demonstrate corporate culture and day-to-day operations, which can attract people who will appreciate your management style. Posts that tout employee accomplishments show that your organization is willing to recognize hard work.

So what works best? Below, 10 entrepreneurs from YEC share their advice on how you can use social media to attract talented employees.

1. Advertise Through Facebook

Facebook is our no. 1 way to attract talent to work with us. Given the robustness of Facebook’s targeting, it’s easy to connect with followers. Most companies limit their interactions with these people to a consumer standpoint, but followers have proven to be the best employees for us. This is because they are true believers in our brand and have motivations other than money to see us succeed.

Lawrence Watkins, Great Black Speakers

2. Segment Remarketing Lists to Target Applications

Create content specifically for job seekers, then segment a remarketing list based on career-page views to deliver campaigns targeted to job seekers who have shown interest. This will allow them to see specific content regarding careers at your company without overlapping with what you want to show your potential buyers.

Dan Golden, BFO (Be Found Online)

3. Hold a Contest

Create and launch a contest to attract top talent. You could ask for a 200-word submission on why a contestant wants to work for the company, or ask them to post a short video on their skills and talents. You’ll definitely glean a lot more than you would during a traditional interview.

Andrew Schrage, Money Crashers Personal Finance

4. Provide Open-Source Software

GitHub isn’t a typical social network, but if you want to hire developers, that’s where you’ll find them. By creating interesting and useful open-source projects, startups can attract the attention of developers who will use the software or contribute to the project. It’s a great way to build relationships with developers and demonstrate that your company can offer them exciting work.

Vik Patel, Future Hosting

5. Share Your Company’s Social Life

Create social media accounts that display the social life at your company. Many businesses have dedicated accounts that show what it’s like to work in their corporate environment. This is exactly why social media was invented: to display social life. Every company should take the opportunity to leverage it to give prospective employees a glimpse into everyday life at the company.

Arian Radmand, TurnGram

6. Develop Employee Profiles and Features

We regularly feature employee profiles and pictures and videos of our team. By throwing the spotlight on top-performing or new employees, we both humanize our brand and provide a nice social reward for our employees. People want to work for a place where they’ll be valued for their work. Our intern class bios are always among our highest-shared posts.

Kristopher Jones, LSEO.com

7. Bring Your Social Media to Students

It is important to not only have a great social media presence, but to utilize social media to connect with outside talent. We have found some of our favorite interns of all time by posting internship openings in student Facebook groups, including an incredible student from UCLA who ultimately recruited several of her close friends to intern with her.

Adam Mendler, Beverly Hills Chairs

8. Produce Videos

We love to share all sorts of exciting things with our followers in any way possible. Recently, we shot and produced two internal videos — a parody video and a culture video — and were also included in BC Tech’s Aspire to Tech series. Posting videos that showcase our thriving culture allows people to see what it’s like working here and, in turn, attracts great talent.

Stephen Ufford, Trulioo

9. Show Your Successes

Talent wants to go to companies that are successful and can use their talents. The best way to demonstrate this on social media is to show off your successes. Tell a story of what your company has recently done, where it is going or how you are improving the world. If your posts get your audience excited, odds are they will excite talent as well.

Colbey Pfund, LFNT Distribution

10. Don’t Forget About LinkedIn

We leverage LinkedIn as a hiring tool because people are already there with a professional — and often job-seeking — frame of mind. We share opportunities with our LinkedIn pages of 15,000-plus people. We also use tools like Dux-Soup to scan hundreds of profiles a day (effortlessly) for candidates, followed by sending messages to those who invite us to connect to share more about the opening with them.

Darrah Brustein, Network Under 40

How to Get the Most Out of Your Social Media and Recruiting Efforts

If you want to improve the results you are saying from your existing social media and recruiting efforts, you need to understand what type of content your audience is looking for. In addition to each of the actionable tips above, you should also be polling your audience to see what type of content they enjoy most.

At the same time, be sure you are using online video not just through social media, but also within your email marketing, website content and also posting to various online video platforms as well.

Would you like more expert tips and opinions on different ways to make money and grow your business online? If so, be sure to check out this previous expert roundups we posted to the blog.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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2020 Trends in Marketing: 9 Digital Strategies to Look Out For

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Do you run a business? If so, you can’t ignore the benefits of advertising your company online.

Businesses everywhere are starting to increase their digital presence. Reports show that 95% plan to increase their ad spend this year.

You need to stay up to date with what’s going on if you want to compete online today. Below are nine 2020 trends in digital marketing that deserve your attention.

1. Increase in Chatbots

Are you having trouble keeping your customer support staff on track? If so, you may have an easier time in the coming years.

Chatbots are starting to become commonplace on the front lines of customer services. Businesses are using them for the initial point of contact when people start a support chat.

A chatbot can determine what someone needs help with, direct them to the right location, and solve some of the more straightforward issues. As time goes on, their roles are going to grow more.

2. More Augmented Reality

It’s hard for customers to go to a store and imagine what a product will look like when they take it home. This problem leads to bad purchasing decisions and returns. The good news is, augmented reality will help.

Instead of window shopping at a physical store, customers will download an app to their smartphone to do their shopping. Shopping applications will allow people to use their phone cameras to look at their desired products in their homes.

This will give them a good idea about what something will look like when they bring it home. Once your customer finishes shopping, they can order straight from their phone or pick up their product at the store.

3. Increase in Video Consumption

The internet used to be primarily text and image-based. But as internet speeds have increased, so has video production.

Believe it or not, there are 300 hours of video content uploaded every minute on YouTube alone. That number isn’t likely to go down.

You can use this to your advantage by creating video content of your own. Create content that the people in your industry want to see. As you grow your following, you can start driving more traffic to your site to bring in more sales.

4. Localized Advertising

It’s hard for local businesses to target the people they need to online. Sure, you can put in some demographic data. But it’s hard to get in front of people at the right time.

Geofencing has changed the game for local advertisers. Instead of focusing on the usual demographics, you can focus your ads on people who are near your store.

Doing this allows you to target people who are out in about. If someone is near your store, they are more likely to stop in to buy your products.

Find out more geofencing tips so you can take advantage of it today.

5. Private Messaging Apps

People don’t use text messaging as much anymore. We now have Facebook Messenger and WhatsApp to take its place. The good news is you can also use it for your business.

Many businesses are now using these messaging apps to promote their business and perform customer service.

Messaging applications are also starting to incorporate eCommerce straight into their products. Soon, you’ll be able to sell your products right from your messages. Your customers won’t need to leave to go to your website or application to buy what they want anymore.

6. More Targeted Advertising

Data makes the world go round these days. Consumers are giving up more of their personal information than ever. You can make use of this information to create more targeted advertising. Using a web scraping tool makes the data collection process easy and effective by collecting big data to enhance your decisions.

In the past, you had to put your advertisements on websites and hope that your target audience saw them. The sites you advertised on might have had no people interested in your products.

Since data collection has now become the norm, you can start targeting your ads more effectively. Create a customer persona that is most likely to buy your products. Target their demographics and tailor your advertisements to target these people.

7. More Voice Search

Voice-powered devices are on the rise. Not only can they perform simple tasks, but they can also perform searches for you. This trend will lead to a new list of keywords you can target with your website.

People don’t ask questions out loud the same way they type them in a search engine. If you can figure out how people are asking questions, you can perform SEO on your website to target these new search terms.

If you can get ahead of this trend, you can start ranking for more organic search results than your competition.

8. Social Media Shopping

Influencer marketing has been around for a few years now. The problem is, it’s hard to track results and get people to your website. Your betting that an influencer’s followers will know how to get back to your site.

That will be changing in the coming years. Social media sites are beginning to integrate shopping options straight in their activity feeds. For example, not every social platform is different. Instagram will be better for others, while Facebook or Twitter might be a better option for other ecommerce and retail brands.

Now when an influencer promotes your product, their audience can buy straight from the post. You’ll be able to gather better data and make more sales.

9. Focus on Customer Engagement

The online world has countless businesses trying to get the attention of potential customers. You can’t stand out from the crowd if you don’t provide content that engages your audience.

Expect businesses to focus on creating online experiences that keep people engaged with their brands. If you can create an enjoyable experience, you’ll be more likely to get attention when you launch new products and deals.

Don’t Ignore These 2020 Trends in Digital Marketing

You can’t afford to fall behind in digital marketing. Make sure to keep track of these 2020 trends and make use of them where it makes sense. If you can take advantage of these new methods before your competitors, you may be able to get a competitive advantage.

Of course, you don’t always need to use the latest and greatest to have a successful marketing campaign. Head back to our blog to read our guides on the tried and true online marketing methods.

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7 Lifestyle Bloggers to Follow on Instagram

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You can find accounts to follow on Instagram about nearly any topic that interests you. A simple search will probably give you a wealth of choices. So many options can be overwhelming. The lifestyle category of influencers is a wide one that covers such areas as fashion, home decor, food and travel. It’s also one of the most popular genres around. 

To get you started on finding quality lifestyle bloggers to follow on Instagram, check out this list. These accounts are attracting tons of followers and offering a great deal of value. They may have started their accounts by enlisting the help of opting to buy Instagram likes for every post, but their content has kept people flocking to them for more. 

  1. @fullyrawkristina

Kristina bills herself as a “healthy lifestyle advocate.” With over a million followers to date, she’s shown that people are responding positively to her messages. They’re probably also in awe of her gorgeous photos of tropical locales and delectable, healthy foods. She’s a popular YouTuber, as well, and offers her fans challenges such as the 21-Day New Year Challenge. Clearly, she’s an inspiration to many. If you’re looking to eat better and enjoy a more adventurous life, why not give her a follow? 

  1. @brunchboys

If you love food from across the globe, the Brunch Boys are the account you want to follow. They have over 470,000 followers. That’s a lot of people waiting to see what these boys are having for brunch! You can browse their latest posts or check out the Instagram Stories Highlights at the top of their page to see Stories from specific cities and locations. They also invite you to check out their YouTube channel for more in-depth views of their fabulous food finds. 

  1. @louisnicolasdarbon

Let’s switch gears and check out a popular fashion blogger, specially men’s fashion. Based out of London, this luxury jet-setter offers a glamorous look at his fashionable lifestyle in his Instagram feed. You can view him poolside in a tux in the Hollywood Hills or bundled up in a sweater and parka in Stockholm. This guy always looks good. On top of it all, he’s an accomplished artist who’s happy to show off his works and other fine art he appreciates. 

  1. @aina.simon

Another fashionable traveler to watch is Aina Simon. She’s based out of Barcelona and is the founder of her own fashion collection. That’s pretty impressive, as is her following of over 166,000. If you’re into women’s casual women’s fashion, she’s one to watch. Just browsing her afeed is a pleasure, and you’ll get a glimpse of her travels wearing the cutest outfits. Of course, you’ll find her hanging out in her home city of Barcelona. But Aina also travels extensively, and you can peruse some of her specific destination choices at the top of her page through her marked Instagram Stories Highlights. Prepare to spend a lot of time here. 

  1. @amanda_stantonn

If you want to find a stylish mom to follow on Instagram, Amanda Stanton is a good one to choose. She has over a million followers and has established herself as a key influencer in her niche. She and her family are adorable. They travel together to a wide variety of locations. It’s tempting to be a bit jealous of her grand lifestyle, but then you see how genuine she comes across sharing personal details of her life in quirky ways, such as one with she and her daughter using a cute animal filter overlay. Not many fashionistas are willing to portray themselves in such silly, spontaneous ways!

  1. @hudabeauty

Hudabeauty is the Instagram account of Huda Kattan, the woman you want to know if you’re into all thing’s beauty. This woman has rightfully established an incredible cult following of 31.6 million followers. That’s right, million, not thousand. That huge number is almost too difficult to comprehend when it comes to social media audiences. 

But she’s earned it. When it comes to makeup and beauty tips, she knows it all and is up on all the trends. She’s also a lot of fun. Huda doesn’t hesitate to add lots of adorableness to her feed by dropping in posts that include her adorable baby or a humorous video of her applying makeup to a very handsome sleeping man. Please visit her page. Makeup lovers need this in their lives. 

  1. @muradosmann

If travel photography is your thing, take a look at the Instagram account of Murad Osmann. He and his wife will take you on amazing journeys through the lens of their camera. With 4.2 million followers and awards like Forbes Top 3 Travel Influencer under his belt, you can bet you’ll find nothing but breathtakingly beautiful images here. 

Their destinations are simply exotic and exciting. Find the latest lineup of travel locales at the top of their feed. This couple documents their journey to everywhere from Mykonos to Egypt to Cannes and closer to their home in Moscow. This is definitely a feed you can get lost in for hours. Better grab a cup of tea. 

Using Video to Attract More Engagement on Instagram

Hopefully, you’ll find these seven lifestyle bloggers enjoyable to follow. You’ll surely learn something new and discover ways influencers are presenting Instagram accounts that get noticed. However, what you will notice about some of them is that they like to focus more on their video content versus just using visual images and photos.

With more people using their mobile devices and social applications to view content on the internet, video is now in demand more than every. This can also be backed up by statements from simpleshow, where they write about how video continues to outperform on social. From both the content creator and the end user perspective, its a win-win situation.

Businesses and bloggers alike can benefit from taking a look at what these popular folks have to offer and the various ways they’re making an impact on the social media world.

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YouTube vs Blogging: How to Determine Which One is Best For You

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Content marketing of all types is only continuing to grow in popularity, and if you haven’t started jumping on the content bandwagon yet, it’s time. The major issue that most people have is where to start making their content. 

When it comes to starting your content marketing efforts, there are two major mediums you should look into using when you are starting off: blogs and videos. These are the two easiest places to start that show the highest engagement, but which one do you choose? 

Let’s take a look at the differences with video content and blogging, to figure out which one you should jump into first. 

Video Content on YouTube

Making video content is a great place to start your content creation, but there is a catch. Making high-quality video can be expensive and time-consuming. Most of the expense comes upfront in the form of buying a quality camera and editing software. If you already have those, congratulations, the bar of entry just dropped. Video is a great way to connect with your viewers in one of the most personal formats available online. On top of that, video is one of those mediums that keeps growing year after year. 

However, if the idea of getting in front of the camera and being the face and sound of your brand, there are plenty of other alternatives as well. For example, explainer videos works extremely well on both YouTube, social media, and as blog content. And what’s even better, is that there are plenty of low cost and reliable drag and drop solutions out there for creating your own short black and white videos in just a few minutes time.

No matter what type of videos you want to create, the growth of video keeps going up because of the rise in smartphone use. These little devices make it easier for people to connect with the internet because the access is in their pocket. 

When you start making videos, you want to create a video production timeline. This includes everything from finding the right people to the video storyboard and production to final edits. 

Formatting Your Video Content

There is a great format that big agencies and companies use to create their videos, and if you plan to make video content, you should use this format too.

The best video format looks like this:

  • The Hook (10 seconds of something later in the video to interest viewers)
    • This can also be replaced with an introduction.
  • An Intro (A recurring introduction you use for all your videos)
  • Pose a Problem (show a general problem that many people have that your product or services fixes)
  • Show the Solution (show how your product or service takes care of the problem)
  • Ask for Action (tell them how to take the next steps in case they are already sold)
  • Destroy Doubt with Testimonials (take the time to fill in holes that people might see in the pitch. This can be done with testimonials, footage of the item being used in different ways, or explaining further detail about the potential you are offering)
  • Sign of by Asking for More Action (again tell them where to go or what to do)

If you format your videos in the manner, you are more likely to develop an interest in engagement from your customer. If your goal is to create one of the most viewed YouTube videos this year, you should really look into this format. Think about it, if you have ever seen an infomercial, you have seen this format, and it’s proven to work with the test of time.

Blogging

Blogging is another great place to start, and it has one major advantage over video, the cost of entry. If you can write, you can blog. All it takes is a place to showcase those blogs, and that is ultimately cheaper than any camera you can buy for video production. 

The only major downside to blogging is not having the knowledge or knowhow to make those posts rank organically. The biggest things you can learn to help your blogging succeed are keyword research, blog style, keeping it simple. 

Keyword Research

There are specific keywords that relate to your post that will give your blog more potential to pull organic traffic. Basically, if the term is highly searched and you use it in your post, you have the opportunity to rank for that term as the search engine bots index your page. This can also be done for your video titles. 

Blog Style

Style is important when you are trying to set up a successful blog post. If you just write a block of content and post it online, it might be hard for search engine bots to determine it’s meaning and value. You want to break up your content with headings that describe the sections readers are about to read.

If you are wondering what that looks like, you can look at this post. If you really want to know what it takes to have the best setup possible for a post, you want to look into something like HubSpot’s inbound marketing course. This course will take you through the requirements and styles of great content, and it gives you a great framework to build your blog posts with. The best part of this course is the price: free.

Keeping it Simple

Remember, you are being ranked by robots, and although they can do some amazing things with the information they are given, robots perform better with simple tasks. That means keeping your writing simple will help the bots rank your content easier. If you can explain the topic the best with the easiest to understand terminology, you are likely to rank higher than using complex sentence structures and words. The rule of thumb you should shoot for is writing at a 5th-grade level when possible. 

If You Can, Do Both YouTube and Blog Content

If you are wondering which is better than the other, there is no right answer when it comes to creating quality content for your audience.

The only truly right answer is that doing both together will create a better user experience than one or the other. When you put the power of video with the organic rankings of keywords in blog content, you get a more developed piece of content that has a higher potential to net you rankings in the search engine results.

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