Just about every brand is on social media nowadays, but not all of them know how to use it effectively. It’s not enough to have a profile on multiple platforms and post content regularly. You need to provide the right kinds of content and posts that will make your followers want to react, share and comment.
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To find out what works, we asked a panel of Young Entrepreneur Council members for their favorite lesser-known strategy for boosting a brand’s social media engagement. Here’s what they had to say.
1. Hold Contests and Giveaways
A great way to drive engagement and social growth is via contests and giveaways. “Tag and win” contests are a great way to drive action and at a relatively low cost. We use these to gain new followers and build brand awareness. It is a good idea to make it as easy as possible to enter and share with friends, as this will drive the viral nature of the post and go much further.
2. Promote User-Generated Content
User-generated content is a great way to encourage social media engagement. If you come off as being too promotional or professional, you give off the impression that you’re only there to do business. Encouraging customers to develop their own content allows businesses to show off their products from a more personalized point of view will increase engagement by highlighting your customers first.
3. Create and Share Useful Infographics
A great way to drive up engagement for image-based social networks, especially if your business is based on written content like mine, is to post infographics. If they contain interesting information presented in an aesthetically pleasing manner, readers will be inclined to reblog or retweet your posts. Small businesses can easily find freelance designers to help make them on sites like Fiverr.
4. Offer Exclusive Group Access
To entice our audience to engage with our Facebook Messenger bot, we entice them to join by giving them exclusive access to a free Facebook group that only our Messenger subscribers will have access. It includes exclusive training and Facebook live speed coaching that can’t be found anywhere else. By creating a unique “club,” it keeps the right people in our group and increases engagement.
5. Jack the News
Newsjacking is not “stealing the news.” Instead, it’s a valuable way for you to use a breaking story to shine a light on something you are doing at your business. While people are searching for the topic, new viewers will stumble upon what you are saying about the topic. It is a simple, cost-effective way for small business to generate tons of media coverage and social media engagement. – Blair Thomas, eMerchantBroker
6. Have a Virtual Party
Who said parties can only be offline? You can take your party online as well. We like to invite our customers, prospects and partners to join us for a virtual party. This is the easiest way to get discovered because when people share their voice, their audience sees what they are sharing as well.
7. Add Facebook Messenger to Your Website Homepage
It’s really easy (and free) to install the Facebook Messenger widget on your company’s homepage. As live chat becomes the No. 1 communication preference for online customers, bringing Facebook’s chat capabilities directly to your site encourages more interaction with customers. Plus, it’s a clever way to draw them into your social ecosystem.
8. Thank Your Customers Using Video
We love to use video on social media to thank our customers. A short, 15-second post identifying a great customer by name can create an amazing ripple effect. That person will likely share it on social, which will then create positive brand awareness. A small business can do this with an iPhone — just dedicate five to 10 minutes a day to these posts and watch the shares stream in.
9. Say Hello to Your Neighbors
As a physical location business, I love using Instagram’s geo-location feature. We can say hello to all the neighbors, to potential clients and to anyone who’s tagged themselves in or near our location. For example, I can see who’s nearby our massage studio based on who’s tagged themselves at the local gym, yoga studio or juice bar, and then “Like” and comment on their posts so they know we exist. – Rachel Beider, Massage Outpost
10. Focus on Image-Based Content
Several of my clients who are startup founders post images that are not necessarily about the product or service they sell but it talks about the industry they serve. For example, a pregnancy care app used to post images about newly born babies, which made them very popular. A picture is better than a thousand words — people always respond to something that is visually appealing.
11. Join a Relevant Group
Creating and joining engagement pods or groups with a similar niche is one of the underutilized methods to gain more engagement within your social media platforms. It’s essentially creating a community of loyal supporters to follow, like and comment on every content that you post. This will work for both personal and business brands.
12. Integrate Offline Promotions
If you have a store or retail related market, you can introduce items and posters within your store that will encourage people to engage with you via social media. It’s important to have a strategy in mind when you’re using social. How much promotion will you do? Discount offers? Value-driven content? Contests? Let people know you intend to provide this via social with in-person marketing items. Nicole Munoz, Nicole Munoz Consulting
13. Reach Out to Them First
I go through my followers’ followers and reach out to them on their pages. This means asking questions, commenting and retweeting their posts. I find that they then take the time to see who I am and discover what I do. This has significantly raised our followers in an organic way.
14 Take Advantage of Polls
Using polls in your Instagram stories is a great way to simultaneously encourage engagement and tap into valuable customer feedback. Pose questions in a fun and light-hearted way. This is a great way to take the temperature of your community. Are they willing to take two seconds to engage with you? If not, it may be time to re-think your overall approach to social media.
15. Share On-Brand Memes
Especially to the younger generations, memes are unique to our times and there is nothing like it in terms of engagement. Business owners sometimes have problems to not only understand memes but also to use them in successful campaigns. You need to have someone in the team that keeps up with pop culture and creates memes according to your brand, but you won’t regret it.
#1 YouTube Banner Template: How to Create a Custom Banner for Free
The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.
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But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.
We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.
What is a YouTube Banner?
When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.
Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.
If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.
What are the Banner Specifications?
When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.
According to Google, your banner should meet the following specifications:
- Recommended: 2560 x 1440 px
- Minimum for upload: 2048 x 1152 px
- Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
- Maximum width: 2560 x 423 px
- File size: 4MB or smaller
What Should I Include in My Banner?
Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.
Here are the Best YouTube Banner Templates
There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.
Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.
Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.
Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.
It’s Easy and Vital To Get A Quality YouTube Banner
We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.
Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!
The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.
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Instagram Checkout and the Move Toward Frictionless eCommerce
The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.
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Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.
First, What Is Frictionless Ecommerce?
When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.
Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.
One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.
The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.
Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.
Building a Trusted Brand and Following Will Still Apply
As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.
We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.
This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.
Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.
The Rise of Instagram Checkout in Ecommerce
Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.
Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.
At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.
Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.
7 Instagram Features Every Business Needs to Use for Marketing
Instagram is a fun platform for sharing pictures and video. However, as far as it pertains to businesses, it’s a lot more than that. For businesses, Instagram is a marketing device and quite an effective one at that.
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Are you interested in using Instagram to market your business? Then read on. We’re going to teach you about 7 Instagram features which will enhance your business marketing campaigns.
Taking Advantage of Instagram Features When Marketing
A great many of Instagram’s features lend themselves to marketing. The best of these features include the following.
Instagram Stories work in the same way as Snapchat Stories, allowing you to post photos and videos for 24 hours before they disappear. Popular among all types of Instagrammers, they are frequently viewed and are great for attracting new followers.
Businesses have two options when it comes to using Instagram Story video: 1. They can post stories on their own Instagram pages, or 2. They can use Instagram Stories Ads. While the first option will provide some exposure for your business, the second option will provide more.
Why? Because it involves placing ads for your business in between the stories of Instagrammers that you don’t even know. As a result, you’ll be reaching customers who are entirely unfamiliar with your brand.
While Stories Ads cost money to post, they often end up bringing in more money than they cost. In other words, they’re usually worth a try.
2. Push Notifications
Another terrific feature for marketing on Instagram is the push notification. These are notifications which automatically send to specific followers upon the publishing of new posts. They work to keep top followers invested in your page.
Note, however, that getting followers to accept push notifications can be challenging. Unless your content is undeniably great, you’re going to have to be a little aggressive in getting followers to accept push notifications for your page.
One of the keys to doing this is to utilize calls to action. Simply telling visitors to enable push notifications for your page can be quite effective.
The other key is to post great content on a consistent basis while keeping non-value content to a minimum. The more valuable the content you post, the more valuable your page becomes, and the more your followers will want to frequent it. This leads to the enabling of push notifications which, in turn, leads to the conversion of more sales.
If you run a brick-and-mortar business, geotagging is a hugely valuable Instagram feature to utilize. By geotagging the photos you post, you make your business more visible on geographical searches. This is a great way to attract Instagram users who live in the geographical proximity of your business.
Note, however, that you must always be cognizant of whether you have geotagging turned on. If you’re not careful, you could accidentally geotag a photo or video that you wished to leave geographically anonymous.
4. Live Video
One of the best ways to build credibility and authenticity with your Instagram followers is by utilizing live video. Live video occurs in real-time, allowing you to communicate directly with your followers through page comments and voice.
Afraid that you might say something embarrassing? It won’t last for long. Instagram live videos disappear as soon as they’re done being broadcasted, ensuring that your faux pas isn’t picked apart by the masses.
You can use Live Video to discuss project updates, to show off new products, to showcase charitable efforts, and more. It’s all about making yourself and your business more familiar to your followers.
5. Photo Filters
A big part of marketing is building a brand. The goal is to evoke a feeling which is representative of your business. In evoking this feeling, you make your business instantly identifiable among the masses. Photo filters are also great for social profile branding. Take a look at these top brands that are doing social media profile branding correctly, then also consider how you can implement these same visuals into your own branding efforts.
There are a number of ways to do this on Instagram, but one of the most effective ways is through the use of photo filters. Using the same photo filters on all of your posts will provide your Instagram page with an overarching theme. This theme will become part of your brand and will help followers to identify your business.
Our advice is to experiment with different filters until you’ve found something you like. Then, once it’s established, you can hit your followers over the head with it.
When it comes to using Instagram for marketing purposes, it’s impossible to overstate the importance of hashtags. Hashtags are not only vital in building a brand, but in attracting non-followers as well.
Dropping trending hashtags into your posts is a great way to bring your Instagram page into the loop. Not only does it show that you’re part of the culture, but that your page might be worth visiting.
There are also many other famous hashtags too like;
In short, hashtags increase exposure for your business. The more exposure your business gets, the more sales it will convert.
7. Emoji Polls
One last Instagram feature you should consider using is Emoji Polls. These allow you to ask questions and receive direct feedback from your many followers, increasing familiarity among potential customers and allowing potential customers to feel as though their thoughts have an impact on the operation of your business.
One way to use Emoji Polls as a business is to ask followers how they feel about a specific product. However, you don’t need to strictly talk about your business. Inquiries about current events could get followers involved as well.
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Find More Marketing Tips
There is no shortage of Instagram features, each of which can help businesses to market their products, services, and brand. While the features reviewed above are the most effective for marketing purposes, they comprise only a handful of what you have available to you.
Looking for more marketing tips? Blogging Tips has you covered. We provide information on everything from content marketing to social media marketing and more.
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