Billions of people are active on social media and you never want to miss this insane amount of power for your own blog.
This is the reason blog owners should use tools for increasing social media engagement that leads to increasing your blog’s performance.
Being a blogger, you write valuable content for your audience. And while you do that, you must make social media do the job for you.
One of the easiest ways to integrate social media is to add social sharing buttons to your blog. These prove to be effective in building blog engagement because it encourages your readers to share your content with just one-click.
Think about this: when you work hard on your content, you know it deserves attention.
Aside from boosting your blog engagement, social shares also act as social proof.
The more shares you can muster from your social buttons, the better off your blog will be!
Below are social sharing buttons you should consider:
Social Warfare is a powerful social sharing button tool made for WordPress users. It has a one-click install and unlike others, it’s already filled with complete features so you don’t have to install more add-ons for extra optimization.
Its free version already comes with cool features but it also comes with a pro version that includes link shortening, analytics campaign tracking, and a hover pin button for Pinterest.
Social Warfare also boasts its Share Recovery tool. If you ever change your domain name or go from HTTP to HTTPS, the plugin will restore and recover all your social shares.
Last, it also allows for third-party developers to extend the plugin’s functionality even more or as needed.
AddThis contains with useful features for social sharing and is a trusted tool over 15 million downloaded and installed on their domains. It has over 200 social media integrations and all its features are mobile-friendly.
AddThis has a unique feature which shows various pop-ups to audiences. These pop-ups appear to visitors based on their interests and show them related posts and some recommendations they are likely to read.
You can also enable its inline feature where you can add social sharing buttons inside the paragraphs of your content. This tactic reminds viewers and may increase the chances of readers sharing your content.
AddThis is easy to use and offers a simple dashboard that’s easy to navigate even for beginners. If you want to know what your metrics are, you can export and analyze your blog’s social performance through their tool.
They offer a basic and free plan but you will get more added features if you avail one of their pro plans.
Sumo is one of the top marketing tools that offer a holistic approach to help you grow your website.
Its drag-and-drop setup is so easy so even if you install this on the first day of your blogging days, you won’t have a problem.
It also has a widget that can show the most popular content on your blog based on the share counts. This urges your readers to read the trending posts on your blog.
One unique feature of Sumo is its highlighter. This lets your readers highlight any texts on your content and share it on their social media profiles. This feature is useful if you use quotes and short phrases that are shareable.
Sumo also has smart buttons where they optimize which sharing options are most effective on each different pages on your blog. For example, if your post is more popular on Twitter, then Twitter gets to be on top of the other buttons.
The pro version provides more features such as UTM tracking, ability to remove branding, and a top-of-the-line support.
Buffer’s unique social sharing tool makes social media management a breeze with its powerful automation.
They also have a feature called Buffer Button where your users can schedule their own shares through their own Buffer accounts. This is useful for bloggers alike who want to share your posts at any schedule they prefer.
The offer a free plan that is already perfect if you’re only managing one or two different social accounts but if you need more you can always upgrade to their pro and business plans where you can manage over 25 social media accounts and get added features.
AddToAny is a lightweight tool that integrates well with Google Analytics. AddToAny ties all the metrics it received and mirror it on your Google Analytics dashboard. This is helpful if you want to keep your analytics tacked in one place.
Their icons are customizable so you can edit its colors and styles and add other custom integrations that match your blog’s branding. Also, they use Scalable Vector Graphics for their icons to make sure that their tool loads fast and won’t affect your blog’s loading speed.
Last, it enables you to activate a floating social sharing icons bar that is always present on every page of your blog.
This tool is easy to set up since there is no registration required to access its full potential.
Whichever tool you choose from the ones above will improve your blog’s post engagement little by little when done right.
Social media buttons fill the small gaps of your content and your marketing, however, remember not to overdo it. It’s obvious when you look desperate in trying to make your audience share your content and it might cause the opposite of what you intended to do.
A one or two easy-to-spot locations that sit before, in the middle, or at the end of your articles is enough. Remember that your social media buttons shouldn’t distract your audience’s reading experience.
While it looks like a small addition, using social sharing buttons provide high returns to your blog.