Some say it is a volatile field, some say it’s vast and ever evolving, some say it’s damn boring!
With all these differences in opinion, there are some common myths that i found in the groups. Unanimous they were but interesting. Let’s check!
– SEO’s get it done overnight.
Many think that SEO is a set of rules if done over night – will get you traffic overnight.
No. SEO is an experiment with some predictable results and some unpredictables, that if done in a methodical, systematic way are likely to give you favorable results.And it wont’ happen over night. You got to wait for weeks and months together for the outcome – and only a methodical implementation of techniques will help you find the metrics and what made it happen.
– There are shortcuts.
Yes you are right there are – but i would prefer to call them Blackhat SEO. These are hacks or tweaks or whatever you call it – shortcut to fame. It is true – it happens but they don’t last long. The only problem is that once you are found doing it – you’re done! And your sites reputation is at stake.How long will the fame last using shortcut is for you to decide and whether to play game with your sites reputation.
– An SEO can be hired anytime.
Wrong. The best time to consult ans SEO is when you design your site or even before it.Many of my clients already set up a site and then look for SEO advice, it’s very difficult to do SEO on an already set up site.
– An SEO is a designer.
Well, an SEO needn’t necessarily be a designer, but yes if he is(like me) it is an advantage.Hew would know what your code is and what the creative elements are.
– SEO can guarantee you a top rank.
No. No SEO can guarantee you a top rank in the SERPs because there are so many external factors affecting it.He can only work to help out.Anybody who guarantees is a black hat SEO.
– SEO techniques are the same for all sites.
No. The SEO techniques differ for different platforms. WordPress,Blogger or PHPbb there is a different set of techniques for each.Yes i do agree that there are some common techniques as well.
– I want traffic what can you do?
This is one question i get asked all the time. My answer is – Nothing. It’s up to you. An SEO cannot do anything to get traffic if you don’t have good content. We can shape up trim and tidy up your rich contents so that spiders and people like it alike. Without content, you are doomed!
Well, these are some of the common myths i came across while dealing with clients. If you have anything to add please comment.