If you’re wondering why your blog’s readership seems to be lagging, it might be time to take it back to the kitchen. Even though your blog is solid and filling – you post every day with well-researched content – you might be lacking that extra spice that keeps readers asking for more.
Pepper your sentences
In this case, the pepper is vocabulary words. Just like with real pepper, you don’t want to go overboard – too many obscure words will obfuscate your meaning and leave your reader baffled and bored. However, throwing in a fun word now and then will add some bite to your sentences, especially if you use it in context. Right now, my favorite words are rannygazoo and cerulean.
Add parsley to your posts
In food, parsley is a great way to add color. On your blog, you’ll want to use images for that. You don’t need to look far to find high-quality art: Wikipedia Commons has fantastic pictures of just about every subject you can think of, and most can be used on your blog with a simple link back or a sentence attributing credit to the photographer. Just like with a meal, presentation is an important part of blogging, so don’t be afraid to jazz it up a little.
Bite back with vinegar
Remember, while journalists are obliged to remain neutral, bloggers are usually free to express opinions. Don’t be afraid to add some vinegar by sharing your opinions with the world. People read blogs for the personalities behind them, so open up to your readers and tell them what you really think about your subject matter. If you don’t have a strong opinion on the subject, maybe you’re writing about the wrong thing.
Most posts are improved by some connection to other sites. Salting your posts with links to other blogs on the same topic makes you look knowledgeable. You’re aware of what the other guys are saying and you use it to strengthen your point. Our own Angela Booth has some suggestions on how to keep up with posts in your field.