Consistently coming up with new ideas for blog posts can get old fast. But that doesn’t have to be the case if you know how to use connection hooks to spin one idea into six different blog posts. Here’s how.
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Pick out a topic, which could be a keyword or an idea or a phrase. Then tie it into one of the following hooks to help steer you in a new direction.
Here are three blog genres and topic ideas to show how you can use connection hooks to spin one idea into it six unique blog posts.
- Gardening Blog with Topic Idea: Fall/Autumn
- Travel Blog with Topic Idea: Traveling with Kids
- Budget Finance Blog with Topic Idea: Cell Phones
1. Teach Readers about It – Educational Hook
Look at your topic idea and figure out how you can frame it so that you can teach your audience something about it.
Give a tutorial or how to. Research the history of a topic and give the full details. Whatever you do, make sure that it isn’t a basic, top-level look at something. Make sure it is thorough and detailed enough to engage your audience.
- Gardening Blog: How to Close Up Your Garden at Season’s End
- Travel Blog: How to Pack for a Beach Vacation with Toddlers
- Budget Finance Blog: A Step by Step Guide on How to Read the Fine Print of Your Phone Bill
2. Tell Readers How It Relates to the News – Topical Hook
Find a way to tie your topic to a trending topic in the news in order to peak the attention of your audience.
Audiences love this because when a trending topic is fresh in their mind, they like to see how it relates to something else they care about.
- Gardening Blog: Do Professional Football Fields Have Gardeners?
- Travel Blog: 12 Ways to Use the iPhone iOS7 to Educate Your Kids On Vacation
- Budget Finance Blog: Does the iOS7 Mean It’s Time to Upgrade Your iPhone?
3. Tell Readers How It Relates to Something Totally Different – Fresh Spin Hook
We already know that topics get old fast, so find a way to revive your topic by connecting it to a concept that is completely unrelated.
Mash-up your topic with something that is novel or related to pop culture or nostalgic, and most audience will tune it just to see how you made your message work. You get added interest if you tie your topic to an unrelated topic that you know your audience also enjoys.
- Gardening Blog: Garlic and 6 Other Things to Grow In Your Garden to Keep Our Ghouls
- Travel Blog: 7 Ninja Skills That Will Help You Survive a Long Car Ride With Kids
- Budget Finance Blog: 5 Small and Cheap Cell Phones Zack Morris Wish He Had
4. Tell Readers How It Relates DIRECTLY to Them – Self Interest Hook
Readers love to find content that leaves them saying, “that is SO me.” Think about the times that you share something on social networks. It is usually when you find something that you can deeply identify with.
So give your reader the same feeling. Connect your topic to something that they can relate to in order to interest them in your story.
- Gardening Blog: What Your Favorite Fall Flower Says About You
- Travel Blog: Which Fictional Family Vacation Looks the Most Like Yours?
- Budget Finance Blog: What Type of Cell Phone User Are You? (And How It Affects Your Phone Bill)
5. Tell Readers a Story – Storytelling Hook
Storytelling is at the root of good content so take your topic and find a way to share it through a story. Share a situation that you or someone you know experienced. Or provide a case study that relates to your topic.
Whatever you do, just make sure that the story has more than a beginning, middle, and end. In blog writing, everything must have a message. So don’t share a story just for the sake of telling. Only share a story if it has messages, key takeaways, and tips that will give the reader something tangible to walk away with.
- Gardening Blog: The First Time I Grew a Great Pumpkin
- Travel Blog: The First Time I Flew with an Infant
- Budget Finance Blog: How I Cut My Cell Phone Bill By 20% (and You Can Too)
6. Tell Readers Where They Can Learn More – Curation Hook
If you have already covered your topic in a variety of ways, it is likely that other publications have done the same. So let them do some of the heavy lifting for you.
Rather than create an entire new post, curate a post by collecting resources that other sites have posted and compile it into one list where readers can find everything they want in one simple location.
- Gardening Blog: 21 of the Biggest Fall Gourds Ever Grown
- Travel Blog: 16 Places Every Kid Must See Before 16
- Budget Finance Blog: 10 of the Best (and Worst) Cell Phone Providers
So stop stressing when trying to come up with new blog post ideas. Settle on one topic and spin it into six posts and get the most out of your work.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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