One of the great things about starting a business on the Internet is it doesn’t require a lot of capital. To get started all you really need is a good idea, a computer and a bit of knowledge about the kind of Internet advertising and website design that will get you going.
But there’s a downside too. You need to remember that as the direct result of the economic recession there are more people than ever before trying to start a business on the Web. That means you’ll need to have a unique idea and be willing to put in some long hours to make sure that your voice can be heard above the din on the web.
Web Design Is Important
Of course what kind of website you have designed is a critical element of your business. It’s important to remember that the website is a new business card for a global economy, but you want to be sure that doesn’t intimidate you into getting stuck into an endless cycle of revamping your choices.
You need to remember that the content that you put on a site is just as critical as the banner and actual graphics, but at the same time you want to have navigation that allows people to move around freely to get to the information they want without too much trouble.
Personally I think keeping it simple is the right idea. Make sure that you spend just as much time deciding on the kind of content you want because the text on a homepage is the first critical element that people will start with. You’ve only got a few seconds to capture reader’s interest here so you want to get right to the point with a clarity and brevity that would rival Hemingway himself.
Content : Mean What You Say And Say What You Mean
Get to the point with the content and make sure that you’ve got a good call to action in there somewhere as well. People need to be told ‘click here’ or ‘subscribe to this newsletter’ or something similar.
Search Engine Optimized
It’s also important to remember that when web pages were static you often ran into a brick wall where seo was concerned because you either needed to decide on the keywords you were going to use once or abandon that part of the project altogether. Now, with the freeware packages that are available like WordPress and Joomla, you have the option of changing your keywords as the search engines dictate and even reworking the content on all of your pages.
Of course here it’s best to hire a professional content writer and web designer who understands the implications of search engine optimization and has a good knowledge of all the different options that exist to get your company or blog the kind of exposure that will get it noticed.
Starting a business on the Internet takes a lot of time but not always the same amount of money as a brick-and-mortar store. You need to invest in a bit of patience as well because any decent Internet advertising campaign can take up to six months to show excellent results.