Starting A Food Blog

By: | Updated: January 31, 2021

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Are you passionate about cooking and want to share your wisdom with the world? Do you have the drive to conquer the food industry by becoming one of the best chefs in town? Are you bursting to be more creative with your food options and develop your cooking skills? Then why not try making your very own food blog?

For hundreds of years, people have been sharing their cooking wisdom with their friends and family, passing down recipes through the generations. A food blog is a place where you can share your food experience and delicious recipes with anyone who wants to change up their regular menu.

Having a food blog gives you a place to show off your cooking talent and skills and share recipes that everyone will love! If you’re a good writer as well, that’s always a plus as you’re going to need to be able to accurately explain your recipes so that people understand what they need to do.

The internet is full of opportunities, especially if you have a talent for cooking delicious meals. Having a passion for something is great too as you will always be enthusiastic about it!

Food blogs also don’t have to be centered around cooking and sharing recipes—a lot of food blogs review restaurants and share the best places to eat.

Starting a food blog could be ideal for someone who is well traveled and loves eating in new places. Anyone who is passionate about food would find starting a food blog a lot of fun, and the more fun you have writing blog articles, the better your blog will be in the long term.

There are thousands of people looking to try new food, whether by cooking it themselves or going to a new restaurant. This means it’s a huge market with lots of potential.

Many food blogs and YouTube channels have gone viral and now have millions of followers because people are so interested in the recipes they post on a daily basis. If you have some free time to pursue the dream of having your very own food blog then it could also lead to other opportunities such as becoming a professional chef or having your own restaurant.

How you want to start a food blog and what channel you want to go down will depend on what you’re interested in. If you love cooking or want to highlight your cake-making and designing skills, then you can blog about that.

If you’d rather concentrate on reviewing restaurants and different foods from around the world, then that is something that could also get a lot of coverage on social media.

The key to having a successful food blog is to know what people like to read and where you fill a gap in the market. If you’re constantly seeing recipes for cupcakes, then try sharing a recipe for a something a little more unique. People really appreciate individual recipes and if yours is a particularly yummy one, then it’s sure to go down well with everyone.

Setting up your food blog may be the hardest part of the process—actually running and writing it should be easy if you’re passionate about it. You have to think of a unique and different name that no one else has taken and decide what the focus of your blog will be.

We’ve put together a few simple steps to follow so you can create and start your food blog.

Brainstorm Ideas

This involves thinking up a name, deciding roughly what you want to focus your blog on and maybe an idea of how you want your blog to look. We would recommend looking at blogs of a similar style and topic to get some inspiration if you’re struggling.

It can be particularly hard for those who aren’t as creative and arts-based to really get stuck into making and designing their blog, so you might want to ask someone else to design it for you. This is all down to your budget.

You can eventually make money from blogging but before this you have to get your name out there, so if you haven’t got any spare cash to pay someone to design and make a perfect looking blog then you might just want to pick a platform theme and customize it a little bit.

Brainstorm by drawing a mind map of all your wonderful ideas and pick out the ones you think are best ready for the next step.

Decide on a Theme and Topic (or 2!)

All blogs should follow a theme so your readers will know what kind of content they can expect to find on your blog. If you’re constantly blogging about the best restaurants in different cities all over the world and then suddenly upload an article on the cutest lipsticks to buy, then your readers will definitely be confused.

To prevent this confusion, make sure that you always stick to a certain few topic areas (we would suggest no more than 3).

If you want to blog about food but also travel and technology too, that is totally fine—just make sure your readers know you’re not purely just a food blog. Your blog should become a place that many people visit when they want advice, opinions or perhaps recipes.

You have to ensure you’re fully confident in the area and theme you pick as readers will want to be sure you know what you’re talking about.

Choose a Name, Design and Logo

Choosing a relevant blog name is essential if you want to eventually build a brand. You have to make sure that your name is related to food or whatever you decide to blog about.

If you’re starting a blog that talks about all the different types of pies in the world then try to have this topic in the name of your blog and URL. Examples of this are: a cake blog named ‘’, a pie blog named ‘’ or even a restaurant-reviewing blog named ‘’.

You have to choose a unique name that people will remember. Also, try not to make it negative, especially if it’s about food-related items.

Don’t name your blog anything that could easily offend anyone or something that might make people feel sick. Your blog is meant to be welcoming to visitors, try not to scare them off just looking at the name.

By design, we mean the layout of the pages and blog articles on your website. Get inspiration from other websites and look at various food blog themes that are available on the platform you’re using, whether that is WordPress, Blogger or self-hosted.

There are some that you have to pay for (normally between $5 and $150), but others are free. It all depends on the design you want and how much you want to customize it to make it look unique.

You can customize your design and create a logo that matches it perfectly. There are websites that sell logos for relatively cheap prices which are ideal if your budget isn’t super high.

Obviously you will get a better service if you pay more money for a uniquely designed logo. For someone who is just starting out though, often just your blog name and a few little icons would be a good start for a logo.

Sign Up for a Platform or Register your Domain

All of the relatively hard stuff should be out the way now. Next you must decide on the platform you wish to use for your blog. While there are many to choose from, some are better and more popular than others.

If you’re new to blogging and will need help and advice with uploading and scheduling content during the first few months of blogging, then we would recommend using a popular platform as you will be able to easily access tutorials and tips.

If you’ve decided to host the blog yourself then you will have to buy and register your domain. When you’re doing this make sure you use a reputable company, otherwise they may try to take more money off you and not end up giving you the domain you requested. It is essential to understand whatever platform you use and know what comes with it when you sign up!

There are tons of different memberships to choose from too, and if you want more customization and uniqueness then you may have to pay more. For beginners, any good-looking blog with quality content can start getting traffic and eventually make money, which you can reinvest in improving the design.

Try not to worry too much about the design of your blog when you’re just starting out—just focus on the content and growing your audience.

Start Planning Content

Before you can start to grow your readership and audience, you will need to plan what you will be writing about. If you’ve followed the previous steps in this guide then you will know the theme you’re following, but you have to know the exact topic and decide on some article titles.

We would suggest planning articles a month in advance. This is the best way to be prepared and organized and put your first foot right in the blogging world.

If you want to take it seriously and would prefer it to become a job rather than just a hobby, you need to have a regular schedule and engaging content. You may have to research some blog articles more than others which means they could take longer to write.

If you want the SEO of the blog to be good and rank higher in Google, you may want to do some research into keyword research. For those of you who aren’t aware of what keyword research is, it is when bloggers research the most searched-for words to do with certain topics.

There are some keywords which have a lot of searches but not many good answers on Google. Answering these is even better as you may automatically rank high.

Plan your content using an Excel or Word document. Anything that is easy to navigate when you’re stressed will act as good planner.

You may want to brainstorm your blog post ideas on paper, but if you’re forgetful then we would suggest putting everything (including a little description of the post) in a table of some sort.

You can also add the keywords to use in the blog post so that you remember what words to include. If you’re struggling with titles, take a look at other blogs and how they word titles.

Top ten, reviews, recipes and “all you need to know” articles are popular and create easy-to-read titles. It is likely that your blog will be a hit on Google if your titles are self-explanatory and seem to answer a question.

Upload and Schedule your First Post

After much preparation, this step may seem very daunting and the reality of posting your recipes, dishes or thoughts online will start to set in. Read up on how to use your platform, schedule your first post and then simply wait until it is uploaded.

If you like photography then you may want to add some photos to your post and even add a cover picture for each blog post. Ensure any editing on your first blog post has been done and check it as many times as possible, because this post will be the first impression a lot of people get of your blog. It may also determine if people come back and read more in the future or if they stay clear.

Create Social Media Channels

If you haven’t done this already, this is probably the best thing to do next. Use your personal social media platforms to initially post about your new blog and then slowly start to get your friends to like or follow your blog accounts. This will mean that anyone who really is interested in following and reading your blog will be able to do so.

Having your own blog will allow you to post everything you want and putting this on social media will then allow people to read it and give their thoughts.

A lot of people are very critical on social media which can be a good thing (as well as sometimes a bad thing!) as you will get to know all of your blog’s flaws, including grammatical and spelling mistakes. This may be unpleasant at first, but you have to take all criticism as constructive as you only want to improve over time, not stay the same.

Instagram is a great tool if you’re a chef or love to cook. If you take lots of photos of food and don’t want to share them all on your blog you can share them here, including a few hashtags to get your photos recognized. This can also help grow your following.

It isn’t easy to make money from blogging but using a few quick and simple tips you will be able to. Making the most of the social media channels and platforms you have is one of the most important things to do. It can sometimes be surprising how much traffic you can get from your personal Twitter or Facebook.

There are a lot of useful tools on free social media platforms that will come very much in handy when you’re looking to find more readers for your blog.

Build Up a Following

Having a blog isn’t just about posting engaging and interesting content, it’s also about having a readership and followers to encourage you on your blogging journey. The more readers you have, the more successful you are.

Building up a blog following isn’t easy and will require a lot of time and hard work. It may be easier to pay for targeted advertisements towards your audience and build up a following that way, but if you only have a small budget you will have to do a lot of the promotion yourself.

Posting on social media, regularly uploading content and interacting with the people who comment on your social posts is important if you want to successfully grow your following. You can also research some other ways to organically grow your following.

However, if you just want to use your food blog to share recipes and recommendations with your friends and family, you may not want to build up a worldwide audience and following. That’s totally fine too.

Those who want to build up a following are often the ones who want to make a little money from their website, which is totally great too. It’s all down to personal preference—for some people the readership of friends and family will be enough encouragement whereas some want to share their love of food with the whole world.

Any advertisements or promotions on social media must be targeted at a particular type and age of person, which is why it’s best to know who you want the target audience of your blog to be. Often the target audience is self-explanatory.

For example, you could have a food blog about home-cooked meals and interesting lunch ideas for parents of young children. Researching the biggest and most popular social media users can help to decide on your target audience.

Post Every Week and Share your Links with Followers

In the above steps, we suggested posting regular content as it will give your readers a chance to understand your schedule and stay updated. Posting every week, even if it is only once a week, is good for SEO rankings, as well as being easy for your readers to understand.

If your blog becomes a viral or international success then people will eventually get to know your schedule and upload times, sometimes even down to the hour. Always share the link on your social media channels just after the post has been uploaded so you can get the organic traffic from that day, as well as posting links later on in the week or whenever your post is relevant, for example if there is some relevant news or if a trend becomes popular.

Remember that just because your blog articles are more than a few months or even a year old, it doesn’t make them any less relevant. If there is a particular trend that one of your previous blog articles relates too and you think it may get you traffic, share the link again on your social channels.

Starting your very own food blog, whatever strand of food it relates to, maybe a scary process but the reality of writing down your thoughts, opinions and advice isn’t as daunting as it may initially seem.

Just start a blog, make it unique and make it your own. You’ll soon forget what life was like without it and never want to live another day without it by your side. Blogs are unique to the individual person. Everyone is different and that’s what makes blogging so special.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.