When it comes to blogging, the sky is the limit as far as topics go. While there are many different types of blogs, perhaps one of the most popular types is what is known as the lifestyle blog.
If you want to start a lifestyle blog but worry there is too much competition, a little bit of insight and good decision-making will help you succeed.
What Is a Lifestyle Blog?
In simple terms, this type of blog is a digital representation of the blogger’s everyday life and interests. In other words, you would write blog articles based on real situations that pertain to your life. For your lifestyle blog to succeed, it is imperative for you to be open, honest and transparent.
While you might gain a large and loyal following, some readers might object to what you write. For that reason, you need to prepare yourself for both positive and negative feedback.
One of the most important lessons to learn is that lifestyle and personal blogging are two entirely different beasts, although they both include personal content. One of the biggest mistakes that new bloggers make when wanting to start a lifestyle blog is they end up with a personal blog.
A personal blog focuses on the writer’s personal thoughts and stories, whereas a lifestyle blog is more focused on interests that the reader may share, and often has more visuals and practical advice.
While some people write lifestyle blogs for fun, others incorporate them as part of their overall business marketing strategy. After all, it is possible to focus on personal interests and your brand at the same time.
The reason you want to know the difference between the two types of blogs is that readers see the two types of blogs in different ways. Those who want to read personal stories will search for personal blogs while those who want information about particular hobbies or interests will look for lifestyle blogs.
To start writing a lifestyle blog, you need to understand the direction to take so that you connect with your audience instead of confusing them.
Keep in mind that, on occasion, incorporating a personal story as part of a lifestyle blog is ok. However, to succeed with your blogging, you need to add visual effects to your blogs, giving them more of a magazine style.
Even the tone of your writing will mimic a magazine to some degree. To better define the difference between these two types of blogs, consider the following:
A personal blog relies heavily on personal opinions, narratives and essays. For that reason, it often evokes emotions, like sadness and amusement.
A lifestyle blog includes personal elements and can evoke emotion, but not to the same level as a personal blog. Whether writing about fashion, organization or recipes, this kind of blog typically offers something tangible along with visuals.
For example, if you decide to create lifestyle blogs around food, when posting one on baking the perfect cake, you need to include photos and a video. After reading your blog, the reader ends up with a beautiful and delicious cake to enjoy.
If your lifestyle blog covers sewing, you will create excellent content complete with photos and a video so that readers can take what you provided and create a new outfit.
When writing a lifestyle blog, you have an excellent opportunity to market your brand. To accomplish that, you need to narrow down your content and focus on a specific audience.
While that does not prevent you from writing blogs about multiple topics, it does suggest that you keep tight reins on what you do and who you target. Otherwise, your lifestyle blog will quickly transform into a personal blog.
As an example, if you have a bakery business, you can write lifestyle blogs that market your product and service but also educate your audience. Along with a blog on making a cake, you can blog about baking tools, accessories, creative icing flavors, infusing recipes and so on.
Regardless of the business, there is an abundance of potential topics that serve both purposes of marketing and education.
As a lifestyle blogger, people need a clear understanding of who you are and what they can expect from you. When coming up with topics and writing content, remind yourself that your blog needs to focus on personal interests as opposed to personal stories. While the difference between the two might seem insignificant, to people who enjoy one over the other, it matters.
Lifestyle Blog Possibilities
When choosing the type of lifestyle blog that you want to create, remember to focus on your brand. However, to show you just how impactful these blogs are, consider some of the most popular categories:
- Crafts and DIY projects
- Health and beauty
- Home décor
- Marriage and relationships
As you can see, many lifestyle blogs focus on a business, but not always. That is why we mentioned that if the purpose of starting a blog is to market your brand, then make sure you select the appropriate topics.
Steps for Creating a Lifestyle Blog
To be successful as a lifestyle blogger, you need to complete five steps.
- Choose your niche, which should relate to your brand for marketing purposes.
- Come up with a name. For this, you want something that grabs attention yet is easy for people to remember.
- Design your logo. Because a lifestyle blog is more professional and you want to connect it to your business, designing a logo or having one professionally made is essential.
- Choose the right blogging platform. While there are many to consider, WordPress ranks as the top choice, followed by Tumblr and Blogger.
- Start writing your blog articles and post them on your website.
Below are these five steps in more detail.
Choose Your Niche
Even with millions of blogs in existence, there is always room for one more, especially lifestyle blogs since people love them. Make sure that you offer your audience real value.
For that, create a list of all the unique aspects of you and your business. Then, spend some time researching online to see what type of information people want.
Using the bakery example, you could narrow your expertise to character birthday cakes, square wedding cakes, mirror frosting and other interesting topics. For a lifestyle blog, you want to be unique while providing the right type of information to both current and prospective customers.
Select a Name
Next, you need to choose a name for your blog site. Make sure you come up with several possibilities, each coordinating with your business.
Also select unique, interesting and memorable names. One you have some ideas, you want to visit a domain registration site to determine if the preferred name is available. If so, grab it. If someone has already taken the name you want, you could offer to buy it from the current owner or move down the list to the next option.
Design a Logo
While some people do not feel a logo is necessary for a lifestyle blog, it definitely won’t hurt. With a logo, you can add it to your website, blog page and other marketing materials.
Make sure your logo relates to your brand. Although investing in a logo can be expensive, it’s often worth it. Not only will it make your blog stand out, it will also have a significant impact on brand visibility.
Select the Blogging Platform
As stated, WordPress is by far the best blogging platform available. The learning curve is small, and the finished product is amazingly professional.
You can purchase premium themes, but there are tons of stunning free themes available, so there is no reason to spend money. As with the logo design, select a theme that coordinates with your business and lifestyle blog. Remember, you can choose a different theme for each blog and change it at any time after your blog goes live.
Choose a Hosting Service
WordPress offers hosting, as do Tumblr and Blogger. To take your lifestyle blog live, you need a hosting solution. For this, you can choose to use your blog platform’s hosting or go with self-hosting.
If you use the WordPress blogging platform you can choose to have them host your blog for free, but your domain name will end in “.wordpress.com”.
You can also use WordPress by downloading the files from WordPress.org. With this approach, you have far more flexibility. Although you will find an abundance of themes on the .com site, there are some limitations.
The .org WordPress site allows for complete customization. Using a user-friendly interface, you will select from custom themes. Also, with the .org version you will need to buy a domain name, and it is more difficult to use.
While both WordPress options are great, the first option is easier when you’re just starting out. That way, you can get used to posting and using WordPress. With ample flexibility and plenty of themes, you might not want anything more.
Write Your Blog Articles
A good rule to follow when starting to write content for a lifestyle blog is that instead of writing just one article at a time, try to create between 5 and 10. Because people are hungry for online information, your well-written blogs published through WordPress will quickly get attention. Depending on several factors, you could end up with more traffic than expected.
When targeting your audience with lifestyle blogs, it is critical that you add content at least once a week. Very quickly, people will expect superior content from you on a regular basis. If your blogs take off immediately, you want to have extra blogs ready to go.
If you have to create new content while in a hurry or when focusing on a customer’s order, your mind will not be as fresh. Therefore, write several blogs at a time so that you always have extra, well-written blogs on hand.
Even after initially bringing in new readers and continuing to use traditional SEO strategies to grow your audience, there will likely come a time after blogging for a while when you struggle to come up with fresh ideas.
You need to know that this is normal and is something that most lifestyle bloggers face. While you never want to disappoint your audience, creating new content repeatedly becomes challenging.
One of the best ways to overcome this obstacle is by listening to what your readers have to say. Whether you receive comments on your website, emails or feedback through social media, pay attention to it and respond appropriately.
As mentioned, not everything you hear will be positive, but you can use any negative input to your advantage just as well.
Another remedy is to create or use an analytics program that breaks things down for you. For instance, Google Analytics is an excellent choice. This free tool will help you determine the articles or topics that perform well versus those that get less hits.
One mistake that many lifestyle bloggers make is not taking advantage of analytics. However, without it, there is no viable way to identify success and reduce the risk of failure.
By monitoring the performance of your lifestyle blog posts, you will see which ones are driving traffic. You will get a handle on the location of your target audience, making it easier for you to adjust your content accordingly.
Other things you want to pay attention to include the length of time that people stay on your site, the number of comments and likes you receive and which posts people share. All that information gives you tremendous insight into the changes to your lifestyle blog you need to make.
As an example, if you have a specific blog post that only a few people have visited and those that did stayed a short amount of time, that tells you that something is wrong. Either the post is underperforming, or it is completely dead.
Either way, you want to replace that blog post with something new and exciting. Without a monitoring tool, you could end up with many posts just like it. If that happens, getting back on top becomes a serious challenge. Instead of fighting to succeed, use analytics to stay ahead of the game.
You can also spend time looking at blogs on your competitors’ sites. Is this snooping? Perhaps, but you can be sure they are looking at your site as well.
To succeed in writing lifestyle blogs, research is vital. By seeing what other bloggers post, you can steer your blog in an entirely different direction. Filling a void for your niche market is an excellent way to increase traffic.
Benefits of Lifestyle Blogs
What makes lifestyle blogs so valuable is that they provide interesting and useful information. At the same time, they generate revenue for your company. Because of these two factors, both you and your target audience come out as winners.
From your perspective, the following represent some of the primary benefits of writing lifestyle blogs connected to your business:
Search Engine Traffic
Regardless of what topic you blog about, when done correctly, you will notice an increase in traffic to your website. There are many secondary benefits to this including better search engine indexing, improved organic search visibility and, ultimately, a higher rate of conversions.
Remember, by adding fresh content to your site on a consistent basis, you have a better chance of ranking higher.
With carefully crafted lifestyle blogs, you humanize your brand. That means that more people relate to your company, product or service.
In addition to touching on topics that you know people want information on, you give your business personality, making it more enticing. Over time, this builds trust between you and your target audience, which in turn boosts sales.
Social Media Opportunities
Instead of just posting a message on your Facebook page or tweeting information about your brand, you can use your lifestyle blogs to gain access to opportunities via social media. Along with impacting the reader, people tend to share blogs more often on social media sites.
Your lifestyle blog gives you a platform on which to share your experiences and expertise. The more you share, the more people will see you as an authority in your industry.
As a result, traffic to your site will increase even more, which boosts conversions. By regularly posting blog articles, you send a clear message to your target audience that your business is alive and well.
Providing people with original, interesting and useful information also helps build brand loyalty. One study from a reputable company showed that by prioritizing blogging, businesses saw a 13-fold increase in their return on investment.
Along with traffic, your lifestyle blogs will increase leads. You will experience a higher number of form submissions, email opt-ins and requests for quotes. With everything combined, sales will rise significantly.
If you want to do something that you enjoy that will benefit your business at the same time, lifestyle blogging is perfect. In addition to sharing your passion for what you do, you have a unique opportunity to facilitate valuable discussions with existing customers and prospects. By inviting people to leave comments and feedback, you start a two-way conversation that benefits both parties.
Something else worth noting is that for Google to index your site, it helps to publish fresh content regularly. In fact, this search engine giant rewards websites that publish fresh content by enhancing their online visibility.
When creating lifestyle blogs, focus on your business but also trends. In response to your efforts, you can grow your business.
The fact is that lifestyle blogs are an excellent way to differentiate yourself from your competitors. Providing your visitors with unique information, insight, thoughts and solutions, you gain their trust.
Even if you have a startup business or a relatively small company, blogging creates an even playing field against bigger brands. You don’t need a huge budget to succeed with a lifestyle blog. Instead, focus on the five things mentioned and get ready for great things to happen.
Succeed with a Lifestyle Blog
Yes, it takes a little bit of time and effort to start a lifestyle blog, but you will enjoy every step of the process. You have the chance to write about things that are important to both you and your readers.
You can also learn from your customers by taking their comments seriously. As well as helping you reach success and connect with your target audience, lifestyle blogging is very rewarding.