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11 Tips for Starting a WordPress Blog in 2018

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Is it still possible to build a successful blog in 2018?

The answer is most definitely yes. However, it’s not 2008 anymore, and competition in the blogosphere is fierce. That means that you will have to bring your A game if you want to get ahead!

In this article, I’ll share 11 tips that will help you get started the right way!

  1. Start with picking a name

You need the right name for your blog if you want to get ahead of your competition. Sit down and brainstorm various options. Which names sound like something that would immediately grab the attention of your target audience?

Also, I really recommend you to read Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins. It will help you avoid most common mistakes that people make when trying to come up with a brand name!

  1. Choose a promising niche

Many people who start their WordPress blogs are doomed to failure from the day one. Sounds harsh, you say? Well, yes… But that’s the truth. If you pick the wrong niche, no amount of business savvy is going to help you. But what makes for a great niche?

Well, think about something like gambling. It addresses a part of human nature. And there are already plenty of established businesses related to it. That means that there is a real demand for it. I’m not saying you should go into gambling (although if you want to, check out VegasHero.co – WordPress Affiliate themes & plugins), but you should look for niches that have those same qualities to them.

  1. Choose a reliable hosting

Most people underestimate the importance of hosting. They just go with the first hosting provider they come across and hope that it works out well. That’s a mistake that can cost you a lot down the road.

For example, if one of your posts goes viral, but your host can’t handle the traffic, what then? You would lose an incredible opportunity to grow your blog and business!

That’s why it’s important to pick a hosting that is reliable. I recommend hostinger.com because it’s both extremely affordable and very reliable.

  1. Build your own site

Building your site might sound daunting, but in this day and age, it doesn’t have to be. There are plenty of free and premium WordPress themes out there, as well as a ton of plugins that will allow you to add anything you want to your website (for example, SmartSlider3 will allow you to add a fancy WordPress slider to your website). You don’t even have to hire a web developer or a web designer!

  1. Create social media accounts (FB Twitter)

It’s extremely important to have a solid social media presence. I suggest you start by establishing your Facebook page and Twitter profile. Once those have grown a bit, you can add other things, like Instagram or Pinterest.  

  1. Setup your newsletter and build your email list

Email marketing is the most effective form of online marketing there is. Did you know that when done right, the return on investment for it could go as high as a whopping $38 for each $1 spent? Email is the marketing channel that converts the best, hands down, and building your email list should be your #1 priority! I recommend you to do it with ConvertKit because it was created by bloggers, for bloggers.

  1. Make sure people can contact you easily

Blogging is all about building relationships with your readers. But how can you build relationships when you are impossible to reach? Make sure that you provide your readers with an easy way to get in touch. The simplest way to do that is by adding a contact form to your website. Don’t know how to build it yourself? Use CaptainForm plugin.

  1. Try to sell goods

Creating a product and then asking people to give you money for it can be really scary. However, if you have no sales, you have no business, you need to get something out there. Create a product, get Stripe, and then use Stripe Payment plugin to add “Buy Now” buttons to your website. Then, make your pitch, and hope for the best!

  1. Set up knowledge base and prepare FAQ

As your website grows, you will notice that you are spending more and more time on answering customer questions, and that most of those questions are repetitive. One way to solve this is to create a knowledge database so that people could look for answers themselves before reaching out to you. Install WordPress KnowledgeBase Theme, set it up, and add the frequently asked questions. You will be surprised by how much time this will save you!

  1. Create content to get traffic

You have probably heard that content is king. And it is true that if you want to succeed with blogging, you’ll need to produce solid content on the regular basis. But what is solid content? It’s content that is genuinely helpful to your readers. Whatever niche you are in, do your best to understand the problems that people in it are facing, and offer the solutions in your content.

  1. Optimize SEO

SEO, or Search Engine Optimization, is extremely important. You want people to be able to find you on Google, don’t you? Well, that’s what SEO is for. I recommend you to install Yoast plugin and pay close attention to its analysis. Also, if you are completely new to SEO, read SEO basics: How to optimize a blog post? Implement the advice there and you’ll be ahead of the most newbie bloggers!

Conclusion

There’s something that you should know about blogging: getting started is easy.

Yes, I know, it doesn’t seem that easy when you are actually doing it, but really, it’s the least difficult part. What’s the most difficult part? It’s not giving up when things get hard. And they will get hard.

So make the decision now that you won’t give up. Often that is what separates the winners from the losers in the blogging game.

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As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Do You Need to Make a Huge Blogging Shift?

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Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?

But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.

Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.

This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.

Shift

Maybe it is time to make a shift, guys.

2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.

For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.

Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.

All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.

What About You?

Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?

Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?

Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.

May be time for a big shift guys.

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Why Comedians Teach You a Powerful Blogging Lesson

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Last night I saw a funny comedian perform in Atlantic City.

Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.

He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.

I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.

All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.

Bloggers Need Thick Skin

I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.

I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.

Do Not Care What People Think

Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.

Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.

As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.

Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.

Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.

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Do You Have an Exit Plan for Your Blog?

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This past week I ceased sharing posts in blogging tribes.

I finally got it; I joined tribes because I feared unless I shared other blogger content, nobody would read my content. I feared if nobody shared my content, nobody reads my content, and I needed to share other blogger content to effectively influence bloggers and people to share mine. Ouch.

As you can imagine, I put in many long, hard hours working a job, NEEDING to be online to succeed with my blog. Rewind. Working a job. Did you see this phrase? I worked a job. I needed to be online to succeed. Largely, at least. Does that sound like a business owner to you? Does that sound like leveraging? Sure I drive some passive traffic and profits to my blog but being honest, I largely worked a job and had a job for much of my 10 years online, and I did not have a pure business so I could step away from my blog and business for months, at a time. Or, forever.

Exit Plan

I have more of an exit plan now. I have a blogging business. I am writing my tail off to be in as many spots as possible without relying on sharing tribes and other groups that require me to be online, to social share posts, so other people can social share my posts, so I get traffic and profits. I began to think; what am I doing? I mean, if you love joining social sharing tribes, do it. Nice friendship builder. But you need to have some exit plan with your business and need to see how you can step away one day so it is about a 100% passive income machine – or, so you can sell it at a tidy profit – in order for you to be a free entrepreneur, versus a bound employee.

Think Leveraging

I am having so much fun writing blog posts and guest posts daily. Plus it is easy peasy. Every piece of content is forever, unless all these blogs vanish or get closed out by all these bloggers. Fat chance. Plus I can drive to Atlantic City today with my wife and enjoy a show this afternoon into evening and my business will still grow from a heavy passive element. Even though I am online writing this morning, all my blog posts and guest posts serve as a passive promotional army for the Blogging From Paradise blog and brand.

Imagine me trying to social share other blogger posts as I am driving down the Parkway? Not happening.

Networking Rocks

Network. Have fun making friends. Build a rock solid foundation for your blog. But eventually, evolve into someone who leverages your presence so you work a business, not a job. Any strategy 100% dependent on you being online, sharing blogger content so other bloggers share your content and boost your success, is a job, not a business, because you are tied to the online world and have no exit strategy, and a light passive element to your blogging business.

Gradually place less emphasis on networking online. Focus on purely passive elements, like writing more blog posts and guest posts, which last forever. Humans change, quit, fail, change tastes; you never want to be at the mercy of the fickle human beast. Unless all blogs close down, all of those blog posts and guest posts you wrote are pretty much forever.

Focusing a bit more on things – things helping people – helps you leverage your blog and business powerfully so you can make an exit plan and step away from your blogging business for 1, 2 or 3 months. I know bloggers who take vacations for months; everything keeps growing money-wise because they leverage, and are not dependent on people for cash flow, because their system creates the cash flow.

Trust in the process plays a big role too.

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