Welcome to Part 3 of our Blogging Series. We have been exploring the important elements of starting a blog in sequence. Our objective is to streamline the entire process so you’ll be up & running within no time. We have covered 2 Parts, and have laid down the foundation for getting started. We recommend you read both parts before jumping into Part 3 because we are going in sequence. In Part 1, we covered the following:
- Creating the perfect idea for your blog
- Choosing the right domain
In Part 2, we looked at the following:
- Choosing & registering the right hosting plan
- Installing the idea website builder – Weebly.com or WordPress.org
Today we’ll be going over the fundamentals of installing WordPress.org which does require some fine tuning. Weebly.com, on the other hand, is self-hosted so your ready to go almost immediately. However, with Weebly.com your limited on customization, etc.
Let’s get started & your feedback will be greatly appreciated.
Once you’ve purchased your hosting plan, and logged into the backend you’ll find an “Application” section. Many hosting providers have revived the way this sections looks, and tuned the way applications are installed. WordPress can be installed with the click of a mouse.
Log into your backend, then select the corresponding hosting plan. Skim over to the “Application” section then choose WordPress. Here you’ll be required to enter a few details. Let’s go through these in order:
First, you’ll have to choose the location so it’s installed in the correct directory. If you want it to be installed in the “root” then ensure the sub-directory section is empty. Installing WordPress within the root will make sure when visitors go to www.example.com they’ll arrive at your blog. However, entering a sub-directory like “blog” can complicate things transforming your arrival domain to www.example.com/blog. I personally think a root domain blog looks neater compared to having the files placed within a sub-directory.
Secondly, select a username and password so when installation is complete you’ll be able to enter the backend. Choose something you’ll remember, but hard for others so they can’t hack into the backend. Remember, this is your website so you’ll be hosting content, images and user information which is important to the success of your business.
Third, it’s important to setup an admin email address where notifications will be sent over. This means when updates are available, you’ll find out right away. I recommend choosing your primary email address so you stay up-to-date with your notifications at all times.
Once the installation has been completed, you’ll be notified by your hosting provider at the email provided during set-up process.
Quick WordPress Setup
It’s important your permalinks are set to “post-name” because by default they are set to “page number”. What does this mean? This means the keywords & post-title will NOT show within your URL. This is poor optimization, and can hurt your indexing going forward. It can hurt how, and what keywords you are ranking for within the SERPs. Head over to the menu on left, click on settings then permalinks. Change these to post name.
I recommend installing some very basic WordPress FREE plugins which will help optimize your website. You’ll have the option to choose from several however from my experience the following are best.
All-In-One SEO: Quickly add code to all your pages for SEO. Al you have to do it add keywords, description and title to optimize your content.
Google XML Sitemap – Automatically build and update your Google XML Sitemap. Sitemap is very important to ensure all pages get indexed correctly, and immediately.
WP Cache – A plug-in which is essential to increase website performance. Slow sites have been linked to poor rankings, and user engagement. Bounce rate increases when users can’t find the information they are looking for immediately. This plug-in works right out of the box and is a must for all bloggers no matter what your niche.
Ewww Image Compression – Easily take the load off your server by compressing images right away. If your like me then you probably embedding large images into your content. Each HD image will add enormous load to your server which will slow down your website. It’s recommended you add this plug-in to compress images being uploaded to your server.
Depending on your niche you’ll have other plug-ins you’ll want to install however get started with these essential ones for every niche. They will ensure your site is running optimal increasing the user experience. Many of them are FREE, and work right out of the box which is something every blogger loves.
I hope you enjoyed Part 3 of our series. We quickly covered how to install WordPress, and the essential plug-ins necessary to effectively run your website. In Part 4, we’ll be looking at theme installation and what features to look for when selecting the PERFECT template. The layout, design and simplicity is very important because this will increase user engagement going forward which ultimately means growth for your business + brand.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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