Welcome to Part 3 of our Blogging Series. We have been exploring the important elements of starting a blog in sequence. Our objective is to streamline the entire process so you’ll be up & running within no time. We have covered 2 Parts, and have laid down the foundation for getting started. We recommend you read both parts before jumping into Part 3 because we are going in sequence. In Part 1, we covered the following:
- Creating the perfect idea for your blog
- Choosing the right domain
In Part 2, we looked at the following:
- Choosing & registering the right hosting plan
- Installing the idea website builder – Weebly.com or WordPress.org
Today we’ll be going over the fundamentals of installing WordPress.org which does require some fine tuning. Weebly.com, on the other hand, is self-hosted so your ready to go almost immediately. However, with Weebly.com your limited on customization, etc.
Let’s get started & your feedback will be greatly appreciated.
Once you’ve purchased your hosting plan, and logged into the backend you’ll find an “Application” section. Many hosting providers have revived the way this sections looks, and tuned the way applications are installed. WordPress can be installed with the click of a mouse.
Log into your backend, then select the corresponding hosting plan. Skim over to the “Application” section then choose WordPress. Here you’ll be required to enter a few details. Let’s go through these in order:
First, you’ll have to choose the location so it’s installed in the correct directory. If you want it to be installed in the “root” then ensure the sub-directory section is empty. Installing WordPress within the root will make sure when visitors go to www.example.com they’ll arrive at your blog. However, entering a sub-directory like “blog” can complicate things transforming your arrival domain to www.example.com/blog. I personally think a root domain blog looks neater compared to having the files placed within a sub-directory.
Secondly, select a username and password so when installation is complete you’ll be able to enter the backend. Choose something you’ll remember, but hard for others so they can’t hack into the backend. Remember, this is your website so you’ll be hosting content, images and user information which is important to the success of your business.
Third, it’s important to setup an admin email address where notifications will be sent over. This means when updates are available, you’ll find out right away. I recommend choosing your primary email address so you stay up-to-date with your notifications at all times.
Once the installation has been completed, you’ll be notified by your hosting provider at the email provided during set-up process.
Quick WordPress Setup
It’s important your permalinks are set to “post-name” because by default they are set to “page number”. What does this mean? This means the keywords & post-title will NOT show within your URL. This is poor optimization, and can hurt your indexing going forward. It can hurt how, and what keywords you are ranking for within the SERPs. Head over to the menu on left, click on settings then permalinks. Change these to post name.
I recommend installing some very basic WordPress FREE plugins which will help optimize your website. You’ll have the option to choose from several however from my experience the following are best.
All-In-One SEO: Quickly add code to all your pages for SEO. Al you have to do it add keywords, description and title to optimize your content.
Google XML Sitemap – Automatically build and update your Google XML Sitemap. Sitemap is very important to ensure all pages get indexed correctly, and immediately.
WP Cache – A plug-in which is essential to increase website performance. Slow sites have been linked to poor rankings, and user engagement. Bounce rate increases when users can’t find the information they are looking for immediately. This plug-in works right out of the box and is a must for all bloggers no matter what your niche.
Ewww Image Compression – Easily take the load off your server by compressing images right away. If your like me then you probably embedding large images into your content. Each HD image will add enormous load to your server which will slow down your website. It’s recommended you add this plug-in to compress images being uploaded to your server.
Depending on your niche you’ll have other plug-ins you’ll want to install however get started with these essential ones for every niche. They will ensure your site is running optimal increasing the user experience. Many of them are FREE, and work right out of the box which is something every blogger loves.
I hope you enjoyed Part 3 of our series. We quickly covered how to install WordPress, and the essential plug-ins necessary to effectively run your website. In Part 4, we’ll be looking at theme installation and what features to look for when selecting the PERFECT template. The layout, design and simplicity is very important because this will increase user engagement going forward which ultimately means growth for your business + brand.
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
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