We have been covering all the major steps in starting a blog, and are now going to get into content research + writing. In the previous parts we have been exploring how to select a domain, purchase hosting and WordPress installation and customization. We also look at ways to select a theme, and customize to fit your EXACT requirements. Now that your ready to go let’s put everything into full gear and get you publishing high-value content.
Today, we’ll be looking at:
- The fundamentals of research
- Writing your content
- Publishing your content
Let’s get started, and your feedback will be greatly appreciated.
Research Content Topics
Over the years I have written extensively about the importance of research, and how this can help build momentum. For example, by knowing the type of content & topics popular within your niche, you’ll be able to attract visitors while increasing engagement. However, you have to find important questions being asked within your niche then write the best content available. Here are a few proven ways to research content ideas:
This is one of the best ways to find content trending based on a specific keyword. Head over to Topsy.com then type in your keyword. The tool will generate the most popular content currently online based on the “keyword phrase”. You can then proceed to research the content finding ways to improve it. I’ll be discussing this with you later however the tool will also provide the following:
- Twitter Shares
- Facebook Likes
- Google +’s
- And others
What can you do with this information? Simple…
You can filter from most popular content so you’ll get a better idea of the topic popularity on social networks. You’ll know right away once you publish your content how popular it will be on social media. Social media already is known to drive enormous traffic to websites.
Google Trends –
I love this tool because it gives you great insight into trending topics within your niche. Head over to Google Trends, and type in your main keyword. Click “Search” and you’ll get a list of relevant and popular keywords which you can use within your content. The keywords shown are growing in searches so using this tool used properly will give you a head start on your competition.
Google Search –
Head over to Google and type in your main keyword. Then skim through the first page looking for relevant blogs within your niche. Visit the top “5” and start going through their content finding which topics have the highest engagement. Later you’ll learn how to use this information. It’s important to create a list of the content on these blogs so you can find them later on.
Forums have been online for years even before search engines were perfected. There are forums for almost every type of niche so visit the most popular ones finding questions which have been asked numerous times, but have NO solid solution. You can then create content based on these questions which answer all of them. Make sure the questions are related so when combined they all make sense and will be engaging to your visitors.
Once you’ve gathered all your topics it’s time to go through looking for ways to improve the content. Earlier you made a list of competitor content…right? Go through each one finding ways to make it better so it’s going to be the best content online. This will increase the likelihood of it being shared online increasing engagement, conversions, etc.
For example, if you found content missing videos, images or even infographics then consider adding them into yours before publishing. Length at this point should NOT be a question because content should be long enough to ensure you get your point across.
You’ll be writing content from within your WordPress backend. Log-in at www.example.com/wp-admin. (Replace example with your domain. Next, the left menu will contain an item “Posts” which you should open and click “Add New”. You’ll see a new screen open where you’ll be either writing or pasting your content. I like to write my content in a separate Word Processor then paste it within the WordPress interface.
Make sure you fill in the following:
- Add H1, H2 and H3
Make sure your content is properly formatted like has been divided into the necessary elements like Introduction, headings, sub-headings, summary and conclusion. It’s been started content which is formatted correctly increase the likelihood of the reader staying on the page.
Publishing Your Content
WordPress is awesome because publishing content can be done with a click of a mouse button. Towards the right hand side you’ll see some options. You’ll also notice a button in blue with text written “Publish”. Once you’ve written, formatted and edited your content then proceed with publishing. Hit that button and your ready to go.
The cool thing with publishing content using WordPress is it’ll take care of everything for you like:
- Add it on front page
- Add the date
- Make sure post URL makes sense (we talked about this in step-one with permalinks)
- Add a comment box to the bottom to increase engagement
Every time you add a new post WordPress will ensure the content is organized correctly so visitors can find it easily when they arrive on your blog.
Once you’ve published your content you’ll have to ensure the on-page SEO has been done correctly. We’ll be discussing the following in Part 6…
- Plug-ins for On-page SEO
- How to ensure your content has been optimized with proper keyword placement
By now you should have everything setup correctly, and should be researching your first topic. Always organize your topics because this will ensure streamlining the research, selection, writing, format, etc.
Why Trying to Learn Blogging through a Free Website Is a Massive Mistake
Go ahead. Try it. Try to learn blogging through Blogger. Give it a shot. Have you mastered Blogger after a few months? Maybe after a year? Good. Now that you are ready to be a serious blogger you can buy your domain and hosting and begin blogging on a WordPress dot org blog. Ouch! You are in trouble. Some basic blogging principles apply but blogging on wp dot org is a full 180 from blogging on a free platform like Blogger. The set up is light years different on dot org. Monetizing and branding potential? Limitless. Complete game changer, which rocks, but you realize you made a massive mistake learning blogging on Blogger.
Blogging on a free platform ain’t blogging!
Learning how to blog on a free blogging platform is like learning how to ride a Ducati by riding a kid’s bike with training wheels. Please re-read that statement. Totally different experience. WordPress dot org has so many more moving parts to learn and master that you see the skills you learned, honed and developed over your year on Blogger go into the cyber trash – largely – the moment you begin blogging on WordPress dot org. Sure the basics remain constant. Make friends. Create value. But all the sweet details, the difference makers, differ dramatically between both platforms.
Imagine if you learned how to blog on Blogger. After buying my course and listening to my advice, you quickly learn any serious, legitimate blogging course is fully designed to speak to WordPress dot org bloggers, not free platform bloggers. Blogging on free platforms is not even blogging because you do not own the domain and hosting. You are just a user on Blogger, not an actual blogger. But if you own your domain and hosting you can call yourself a blogger. Huge difference.
Can you see why learning on Blogger or other platforms is a major league error when it comes to blogging successfully? Virtually every serious blogger owns their domain and hosting and tailors their teaching to a self-hosted crowd. Back in the day, high school students actually spent time and energy learning Latin. Maybe this skill could have been beneficial hundreds of years ago, but 30 40 years ago, this was a foolish exploit, learning an outdated language, developing a skill no longer in demand, or useful. Learning on Blogger is similar because all ins and outs become useless and you need to learn about a whole new, robust, valued, professional platform in WordPress dot org.
Do not even bother guys. Learn blogging by buying your domain and hosting. Get on WordPress dot org immediately. Learn how to blog the right way. This way, you won’t waste precious minutes, hours, days, weeks and months learning how to blog on a platform that will take you nowhere of note. Even if you buy your domain, you give up so much branding, monetizing and pro blogging potential the moment you forego WordPress dot org and choose instead to blog on Blogger. People need to learn blogging on the proper platform. Why? Why not? Why would you avoid positioning yourself for future success? If you want to learn blogging, learn blogging on the proper platform. Go with a self-hosted, WordPress dot org blog or do not even bother.
3 Ways the Sony Xperia 1 Mobile Device Can Make You a Better Blogger
How many times have you already looked at your mobile device or cell phone today? It’s probably already been close to 50+ if it’s early in the day. By the end of the day you will likely have already picked it up and looked at it more than a hundred times!
With all of this in mind, it’s crazy how much we are all using mobile devices to do more than just make phone calls and access emails.
For site owners and bloggers, cell phones can make a huge difference in the type of content we create, and may even allow us to run our businesses from anywhere.
As new technology and devices are coming out all the time, today seemed like a great opportunity to take a look at the Sony Xperia 1, which is loaded with all of the latest technology, tools, features, and security settings to make running your business and brand from anywhere easy.
1 – Access Everything From Anywhere
No matter if you are running a website, a blog or even an online business, you need to make sure your mobile device is not only fast running and loaded with all of the latest tech trends and features — but also so it’s running on a super fast wireless platform and operating system as well.
This is all possible through the use of a Sony Xperia 1, as it has one of the most powerful processors and operating systems out there, while also being associated with all of the top brand name mobile carriers and also having 4G LTE speed.
- Qualcomm Snapdragon 855 processor
The octa-core processor and 6GB of RAM deliver outstanding overall performance for opening and running applications, flipping through menus and more.
- Android 9.0 Pie OS
Adapts to you and the way you use your phone, learning your preferences as you go. Your experience gets better over time, and it keeps things running smoother and longer.
- Compatible with GSM carriers, including AT&T, T-Mobile, and Verizon
It also works with GSM SIM kits, including Cricket Wireless, Tracfone, Net10, H2O, AT&T Prepaid, and Simple Mobile.*
- 4G LTE speed
This Sony Xperia cell phone provides fast web connection for downloading apps, streaming content, and staying connected on social media.
2 – Take Better Photos and Videos
If you want to be a successful blogger or someone worth following on social media, you are going to need some great visuals, photos and videos to grab the attention of others. In today’s day and age, there is no excuse for not having the highest of quality images or content. With the Sony Xperia 1, creating such type of high quality content has never been easier.
Take a look at the following benefits and features of the device when it comes to video and images.
- 6.5″ 4K HDR OLED touch screen with 3840 x 1644 resolution
The extra-large screen is matched with a slim body to comfortably fit in your hand. The 21:9 extended display ensures easier multitasking and immersive viewing. Gorilla Glass 6 resists shocks and scratches.
- 12.0MP triple-lens camera system
Offers 21:9 cinema ratio, 4K HDR movie recording, and 2x optical zoom to capture details without losing quality. Also includes an 8.0MP front-facing camera for self-portraits and videos.
- Motion Eye
Lets you capture slow-motion videos at up to 960 frames per second for staggering films.
- BIONZ X image processing engine
Powerful digital image processing produces even more vivid colors and ensure contrasts are high.
- Optical SteadyShot image stabilization
Keep your images free from motion blur with SteadyShot image stabilization.
3 – Cool Features and Extra Security
For anyone that is already using their mobile device to run their websites or online business, then you will already understand and appreciate the need for cool features and heavy a secure device that others can’t hack into. These are all elements that you will find in the Sony Xperia 1, as it’s loaded with the latest technology, features and fingerprint security settings.
You can take a look at each of these highlights in full detail below.
- 128GB internal memory plus microSD slot
This cell phone provides plenty of storage space for your contacts, music, apps and more. Expand your storage by up to 512GB by adding a microSD card (sold separately).
- Sony’s audio expertise always by your side
Hear music as the artist intended with high-resolution audio. DSEE HX™ improves the quality of low-resolution music files. The smart amplifier delivers a loud, rich sound through the speaker.
- Your fingerprint keeps your phone secure
Hold your finger on the fingerprint sensor to unlock your phone.
- IP68 rating
The phone is protected from dust and can also withstand being submerged in 4.92′ of static water for up to 30 minutes.
Running Your Site and Business from the Palm of Your Hands
When it comes to your mobile device, it’s no longer just about making phone calls and accessing the internet — it’s now about being able to do everything from anywhere.
This is exactly what site owners, bloggers and business owners are looking to accomplish when choosing a new mobile device or looking to make the upgrade to a new brand or technology.
If this happens to be the situation you are currently in, be sure to read through each of the tech specs and highlights mentioned above to learn more about the Sony Xperia 1.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
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