We have been covering all the major steps in starting a blog, and are now going to get into content research + writing. In the previous parts we have been exploring how to select a domain, purchase hosting and WordPress installation and customization. We also look at ways to select a theme, and customize to fit your EXACT requirements. Now that your ready to go let’s put everything into full gear and get you publishing high-value content.
Today, we’ll be looking at:
- The fundamentals of research
- Writing your content
- Publishing your content
Let’s get started, and your feedback will be greatly appreciated.
Research Content Topics
Over the years I have written extensively about the importance of research, and how this can help build momentum. For example, by knowing the type of content & topics popular within your niche, you’ll be able to attract visitors while increasing engagement. However, you have to find important questions being asked within your niche then write the best content available. Here are a few proven ways to research content ideas:
This is one of the best ways to find content trending based on a specific keyword. Head over to Topsy.com then type in your keyword. The tool will generate the most popular content currently online based on the “keyword phrase”. You can then proceed to research the content finding ways to improve it. I’ll be discussing this with you later however the tool will also provide the following:
- Twitter Shares
- Facebook Likes
- Google +’s
- And others
What can you do with this information? Simple…
You can filter from most popular content so you’ll get a better idea of the topic popularity on social networks. You’ll know right away once you publish your content how popular it will be on social media. Social media already is known to drive enormous traffic to websites.
Google Trends –
I love this tool because it gives you great insight into trending topics within your niche. Head over to Google Trends, and type in your main keyword. Click “Search” and you’ll get a list of relevant and popular keywords which you can use within your content. The keywords shown are growing in searches so using this tool used properly will give you a head start on your competition.
Google Search –
Head over to Google and type in your main keyword. Then skim through the first page looking for relevant blogs within your niche. Visit the top “5” and start going through their content finding which topics have the highest engagement. Later you’ll learn how to use this information. It’s important to create a list of the content on these blogs so you can find them later on.
Forums have been online for years even before search engines were perfected. There are forums for almost every type of niche so visit the most popular ones finding questions which have been asked numerous times, but have NO solid solution. You can then create content based on these questions which answer all of them. Make sure the questions are related so when combined they all make sense and will be engaging to your visitors.
Once you’ve gathered all your topics it’s time to go through looking for ways to improve the content. Earlier you made a list of competitor content…right? Go through each one finding ways to make it better so it’s going to be the best content online. This will increase the likelihood of it being shared online increasing engagement, conversions, etc.
For example, if you found content missing videos, images or even infographics then consider adding them into yours before publishing. Length at this point should NOT be a question because content should be long enough to ensure you get your point across.
You’ll be writing content from within your WordPress backend. Log-in at www.example.com/wp-admin. (Replace example with your domain. Next, the left menu will contain an item “Posts” which you should open and click “Add New”. You’ll see a new screen open where you’ll be either writing or pasting your content. I like to write my content in a separate Word Processor then paste it within the WordPress interface.
Make sure you fill in the following:
- Add H1, H2 and H3
Make sure your content is properly formatted like has been divided into the necessary elements like Introduction, headings, sub-headings, summary and conclusion. It’s been started content which is formatted correctly increase the likelihood of the reader staying on the page.
Publishing Your Content
WordPress is awesome because publishing content can be done with a click of a mouse button. Towards the right hand side you’ll see some options. You’ll also notice a button in blue with text written “Publish”. Once you’ve written, formatted and edited your content then proceed with publishing. Hit that button and your ready to go.
The cool thing with publishing content using WordPress is it’ll take care of everything for you like:
- Add it on front page
- Add the date
- Make sure post URL makes sense (we talked about this in step-one with permalinks)
- Add a comment box to the bottom to increase engagement
Every time you add a new post WordPress will ensure the content is organized correctly so visitors can find it easily when they arrive on your blog.
Once you’ve published your content you’ll have to ensure the on-page SEO has been done correctly. We’ll be discussing the following in Part 6…
- Plug-ins for On-page SEO
- How to ensure your content has been optimized with proper keyword placement
By now you should have everything setup correctly, and should be researching your first topic. Always organize your topics because this will ensure streamlining the research, selection, writing, format, etc.
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
Should You Search for New Blogging Niche Ideas?
Ask yourself that question and you will get an answer that best suits you.
I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.
Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.
What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.
Go with What You Know
When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.
But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.
Search Blogging Tips
Blogging3 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger