Welcome to the final part of our series. The complete series was a total of 7 parts and we covered everything you need to start a blog from start to finish. We covered elements like:
- Choosing a domain
- Choosing the right hosting plan
- Installing WordPress
- Choosing the right theme
- Content research & publishing
- SEO and keyword ranking
Today, we are going to explore marketing channels, and some of the best ways to get your content in front of the right people. I believe link building is a great way to build organic authority however there are some quicker alternatives you have. Let’s jump right in, and your feedback will be greatly appreciated.
After Your Publish
After your done publishing your content it’s important you make sure you have the following done & confirmed. First, ensure you have written content which is the best online. You want to research your competition and add elements into your content which is missing within theirs like: images, video, and infographics. Secondly, you want to make sure you have the correct plug-ins installed which will streamline your entire process. I’ve recommend you install a handful covered in Part 3 & 4 however All-In-One SEO is the best to streamline on-page optimization. Third, ensure you have the right keywords in the right place like meta-title, description, body and keyword section. Finally, it’s time to publish your content which can be done with the click of a button.
It’s time to open your word pressor, and start charting out a course of action for your marketing. You’ll learn in the next section some ways to perform market research.
Before starting my marketing campaign I like to research what channels I have available. I like to Google “keyword + forums”, “keyword + blogs”, and find what channels these people are using since they are my direct competitors. For example, if they have been marketing content on social media platforms and within forums then these are two options I have available too. From my own experience I would recommend you pay close attention to the following methods:
Social Media –
You’ll find niche relevant traffic on the major networks like Facebook, Twitter and Google+. Before you can start marketing on these networks you have to find what’s working. Find out what type of content gets shared the most like images, videos or even infographics. You will want to use tools like http://hashtagify.me to narrow down effective hashtags to embed within your tweets or shares.
Here’s an example using “content marketing”…
Forums have been around for years and still continue to be a huge driving force for content marketers. Much of their Q & A’s are in real-time which is why many people prefer to use communities to share ideas. I would find the top 1-2 forums within your niche which allow signatures, and get started with them.
Google Search –
Search engines are a great way to find other blogs within your niche which have authority. I would skim through them finding ways to build relationships with the owner. You’ll want to look for guest posting opportunities because getting published can drive enormous traffic to your blog. Guest posting has allowed me to gain traction very quickly within my niche because you have relevant high traffic constantly being flooded towards your blog.
I believe blogging is about building long-term loyal relationships with your readers which is why I recommend a lead-capture on your site. Once you have a solid outreach & marketing campaign in place, it’s important to build user retention. I would recommend starting off with an email service provider like Aweber so you can embed forms into your blog. Capturing their email address will allow you to build a relationship going forward which will lead to increased engagement & conversions in the future.
I often get asked this question: What about link building?
SEO (search engine optimization) does take time, and if you have the patience I would recommend building links when you can find authority sources. However, I’ve noticed when you write awesome content which provides value & have a solid retention plan then link building is pretty much automated. For example, if I read content which I know will provide my users with value then I’ll link to it from my blog. When I email new content to my list which provides value they’ll most likely share it on their social profiles which increases the chance of link backs. Here’s my point…
When you add value people tend to share it with others, and this can help increase your visibility online. I’ve seen this work for me several times, and encourage you give it a try. However, somethings will work better than others so it’s all about trial & error within blogging.
I would like to thank you for joining us, and hope you can pull value out of our series. If your just starting out then follow the simple step-by-step process. Overtime, you’ll become a master, and learn creative ways to build loyalty, and increase user engagement. There are many resources you can read for more advanced tutorials once you have learned the fundamentals.
What Should You Write about for Your Blogging eBook?
I have written and self-published over 100 eBooks.
About 40% focus on blogging tips.
As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?
Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.
I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.
Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.
Listen to Your Readers
Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.
Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.
Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.
Get writing, bloggers.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging12 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger