Welcome to the final part of our series. The complete series was a total of 7 parts and we covered everything you need to start a blog from start to finish. We covered elements like:
- Choosing a domain
- Choosing the right hosting plan
- Installing WordPress
- Choosing the right theme
- Content research & publishing
- SEO and keyword ranking
Today, we are going to explore marketing channels, and some of the best ways to get your content in front of the right people. I believe link building is a great way to build organic authority however there are some quicker alternatives you have. Let’s jump right in, and your feedback will be greatly appreciated.
After Your Publish
After your done publishing your content it’s important you make sure you have the following done & confirmed. First, ensure you have written content which is the best online. You want to research your competition and add elements into your content which is missing within theirs like: images, video, and infographics. Secondly, you want to make sure you have the correct plug-ins installed which will streamline your entire process. I’ve recommend you install a handful covered in Part 3 & 4 however All-In-One SEO is the best to streamline on-page optimization. Third, ensure you have the right keywords in the right place like meta-title, description, body and keyword section. Finally, it’s time to publish your content which can be done with the click of a button.
It’s time to open your word pressor, and start charting out a course of action for your marketing. You’ll learn in the next section some ways to perform market research.
Before starting my marketing campaign I like to research what channels I have available. I like to Google “keyword + forums”, “keyword + blogs”, and find what channels these people are using since they are my direct competitors. For example, if they have been marketing content on social media platforms and within forums then these are two options I have available too. From my own experience I would recommend you pay close attention to the following methods:
Social Media –
You’ll find niche relevant traffic on the major networks like Facebook, Twitter and Google+. Before you can start marketing on these networks you have to find what’s working. Find out what type of content gets shared the most like images, videos or even infographics. You will want to use tools like http://hashtagify.me to narrow down effective hashtags to embed within your tweets or shares.
Here’s an example using “content marketing”…
Forums have been around for years and still continue to be a huge driving force for content marketers. Much of their Q & A’s are in real-time which is why many people prefer to use communities to share ideas. I would find the top 1-2 forums within your niche which allow signatures, and get started with them.
Google Search –
Search engines are a great way to find other blogs within your niche which have authority. I would skim through them finding ways to build relationships with the owner. You’ll want to look for guest posting opportunities because getting published can drive enormous traffic to your blog. Guest posting has allowed me to gain traction very quickly within my niche because you have relevant high traffic constantly being flooded towards your blog.
I believe blogging is about building long-term loyal relationships with your readers which is why I recommend a lead-capture on your site. Once you have a solid outreach & marketing campaign in place, it’s important to build user retention. I would recommend starting off with an email service provider like Aweber so you can embed forms into your blog. Capturing their email address will allow you to build a relationship going forward which will lead to increased engagement & conversions in the future.
I often get asked this question: What about link building?
SEO (search engine optimization) does take time, and if you have the patience I would recommend building links when you can find authority sources. However, I’ve noticed when you write awesome content which provides value & have a solid retention plan then link building is pretty much automated. For example, if I read content which I know will provide my users with value then I’ll link to it from my blog. When I email new content to my list which provides value they’ll most likely share it on their social profiles which increases the chance of link backs. Here’s my point…
When you add value people tend to share it with others, and this can help increase your visibility online. I’ve seen this work for me several times, and encourage you give it a try. However, somethings will work better than others so it’s all about trial & error within blogging.
I would like to thank you for joining us, and hope you can pull value out of our series. If your just starting out then follow the simple step-by-step process. Overtime, you’ll become a master, and learn creative ways to build loyalty, and increase user engagement. There are many resources you can read for more advanced tutorials once you have learned the fundamentals.
Blog Traffic Loves Generous Service
Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.
What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.
Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.
Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.
Why Ask Blogging Questions Already Asked Thousands of Times?
Ya know what?
I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.
Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.
I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.
I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.
No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.
When Is It Too Late to Start Blogging?
Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.
Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?
The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!
Do you fear deleting your worn out, failing blog to start over? Buy my eBook:
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