Welcome to the final part of our series. The complete series was a total of 7 parts and we covered everything you need to start a blog from start to finish. We covered elements like:
- Choosing a domain
- Choosing the right hosting plan
- Installing WordPress
- Choosing the right theme
- Content research & publishing
- SEO and keyword ranking
Today, we are going to explore marketing channels, and some of the best ways to get your content in front of the right people. I believe link building is a great way to build organic authority however there are some quicker alternatives you have. Let’s jump right in, and your feedback will be greatly appreciated.
After Your Publish
After your done publishing your content it’s important you make sure you have the following done & confirmed. First, ensure you have written content which is the best online. You want to research your competition and add elements into your content which is missing within theirs like: images, video, and infographics. Secondly, you want to make sure you have the correct plug-ins installed which will streamline your entire process. I’ve recommend you install a handful covered in Part 3 & 4 however All-In-One SEO is the best to streamline on-page optimization. Third, ensure you have the right keywords in the right place like meta-title, description, body and keyword section. Finally, it’s time to publish your content which can be done with the click of a button.
It’s time to open your word pressor, and start charting out a course of action for your marketing. You’ll learn in the next section some ways to perform market research.
Before starting my marketing campaign I like to research what channels I have available. I like to Google “keyword + forums”, “keyword + blogs”, and find what channels these people are using since they are my direct competitors. For example, if they have been marketing content on social media platforms and within forums then these are two options I have available too. From my own experience I would recommend you pay close attention to the following methods:
Social Media –
You’ll find niche relevant traffic on the major networks like Facebook, Twitter and Google+. Before you can start marketing on these networks you have to find what’s working. Find out what type of content gets shared the most like images, videos or even infographics. You will want to use tools like http://hashtagify.me to narrow down effective hashtags to embed within your tweets or shares.
Here’s an example using “content marketing”…
Forums have been around for years and still continue to be a huge driving force for content marketers. Much of their Q & A’s are in real-time which is why many people prefer to use communities to share ideas. I would find the top 1-2 forums within your niche which allow signatures, and get started with them.
Google Search –
Search engines are a great way to find other blogs within your niche which have authority. I would skim through them finding ways to build relationships with the owner. You’ll want to look for guest posting opportunities because getting published can drive enormous traffic to your blog. Guest posting has allowed me to gain traction very quickly within my niche because you have relevant high traffic constantly being flooded towards your blog.
I believe blogging is about building long-term loyal relationships with your readers which is why I recommend a lead-capture on your site. Once you have a solid outreach & marketing campaign in place, it’s important to build user retention. I would recommend starting off with an email service provider like Aweber so you can embed forms into your blog. Capturing their email address will allow you to build a relationship going forward which will lead to increased engagement & conversions in the future.
I often get asked this question: What about link building?
SEO (search engine optimization) does take time, and if you have the patience I would recommend building links when you can find authority sources. However, I’ve noticed when you write awesome content which provides value & have a solid retention plan then link building is pretty much automated. For example, if I read content which I know will provide my users with value then I’ll link to it from my blog. When I email new content to my list which provides value they’ll most likely share it on their social profiles which increases the chance of link backs. Here’s my point…
When you add value people tend to share it with others, and this can help increase your visibility online. I’ve seen this work for me several times, and encourage you give it a try. However, somethings will work better than others so it’s all about trial & error within blogging.
I would like to thank you for joining us, and hope you can pull value out of our series. If your just starting out then follow the simple step-by-step process. Overtime, you’ll become a master, and learn creative ways to build loyalty, and increase user engagement. There are many resources you can read for more advanced tutorials once you have learned the fundamentals.
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
Do You Assume too Much?
One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.
These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.
This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.
A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.
Blogging Success Is YOUR Choice
Blogging success is your choice. Blogging failure is your choice. YOU choose. Never blame anyone or anything for your blogging failure. Everything in life begins and ends with you because life follows your thoughts and feelings. People or things may *appear* to slow you down or get in your way. But all appearances are illusions. Illusions are not real, not true. You and you alone choose to succeed based on your chosen thoughts and feelings, independent of situations or circumstances around you.
For example, I had a tough time falling to sleep last night. Didn’t pass out until after 6 AM and only slept to 9:30 AM. Tossing and turning, my mind raced with fears. I feared being exhausted and getting sick. I feared work I’d be behind on, today. I also feared simply sitting with my racing thoughts and feelings, being in bed for hours, since I lay down in bed at midnight. I could choose to lay in bed to observe the fears or I could watch Netflix. I chose to observe fears. Eventually, I chose to get up and write my first blog post of the day at 5 AM. I feared waking to work due to fatigue. But nudging into the fear allowed me to create content, positioning myself to expand my success.
I also chose to wake at 9:30 AM after limited sleep to do 20 minutes of intense Kriya yoga, to meditate for 30 minutes and to spend 30 seconds in an icy cold shower. Heck yeah I feared doing each on 3 hours of sleep. But successes CHOOSE to BE the people that succeed. Life unfolds as a series of personal choices. Either you make comfortable choices based on fear, struggle, fail and quit blogging. Or you make uncomfortable, freeing and usually fun choices based on love, leading to your blogging success. You choose. No one can choose for you. No one can wade through fear for you. No blogger can glide through the discomfort for you. This is an intimately personal experience that you need to face, embrace and live, to succeed in blogging, all based on your choices.
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I observed these cute little – actually big – guys during my 4 month trip to Savusavu, Fiji. The little dog men swooped in every night like clockwork, working the papaya trees on the front lawn on dusk. The fruit bats never missed a night; their survival depended on feasting at sundown every single evening. Develop the same attitude with your blog to guarantee success. Be like clockwork. Show up daily. Work. Shine bright in a world of blogging failures who choose to work in fits and starts before choosing to quit. Blogging feels uncomfortable but the journey gets easier success-wise by choosing to wade through scary, unpleasant periods. You have a personal choice to make: generously help people for hours daily over years to succeed online. Or choose not to, guaranteeing your failure. You choose. I believe in you. I know you can choose success. Choose not to fear burnout. Choose to be happy about your future blogging success.
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