Welcome to the final part of our series. The complete series was a total of 7 parts and we covered everything you need to start a blog from start to finish. We covered elements like:
- Choosing a domain
- Choosing the right hosting plan
- Installing WordPress
- Choosing the right theme
- Content research & publishing
- SEO and keyword ranking
Today, we are going to explore marketing channels, and some of the best ways to get your content in front of the right people. I believe link building is a great way to build organic authority however there are some quicker alternatives you have. Let’s jump right in, and your feedback will be greatly appreciated.
After Your Publish
After your done publishing your content it’s important you make sure you have the following done & confirmed. First, ensure you have written content which is the best online. You want to research your competition and add elements into your content which is missing within theirs like: images, video, and infographics. Secondly, you want to make sure you have the correct plug-ins installed which will streamline your entire process. I’ve recommend you install a handful covered in Part 3 & 4 however All-In-One SEO is the best to streamline on-page optimization. Third, ensure you have the right keywords in the right place like meta-title, description, body and keyword section. Finally, it’s time to publish your content which can be done with the click of a button.
It’s time to open your word pressor, and start charting out a course of action for your marketing. You’ll learn in the next section some ways to perform market research.
Before starting my marketing campaign I like to research what channels I have available. I like to Google “keyword + forums”, “keyword + blogs”, and find what channels these people are using since they are my direct competitors. For example, if they have been marketing content on social media platforms and within forums then these are two options I have available too. From my own experience I would recommend you pay close attention to the following methods:
Social Media –
You’ll find niche relevant traffic on the major networks like Facebook, Twitter and Google+. Before you can start marketing on these networks you have to find what’s working. Find out what type of content gets shared the most like images, videos or even infographics. You will want to use tools like http://hashtagify.me to narrow down effective hashtags to embed within your tweets or shares.
Here’s an example using “content marketing”…
Forums have been around for years and still continue to be a huge driving force for content marketers. Much of their Q & A’s are in real-time which is why many people prefer to use communities to share ideas. I would find the top 1-2 forums within your niche which allow signatures, and get started with them.
Google Search –
Search engines are a great way to find other blogs within your niche which have authority. I would skim through them finding ways to build relationships with the owner. You’ll want to look for guest posting opportunities because getting published can drive enormous traffic to your blog. Guest posting has allowed me to gain traction very quickly within my niche because you have relevant high traffic constantly being flooded towards your blog.
I believe blogging is about building long-term loyal relationships with your readers which is why I recommend a lead-capture on your site. Once you have a solid outreach & marketing campaign in place, it’s important to build user retention. I would recommend starting off with an email service provider like Aweber so you can embed forms into your blog. Capturing their email address will allow you to build a relationship going forward which will lead to increased engagement & conversions in the future.
I often get asked this question: What about link building?
SEO (search engine optimization) does take time, and if you have the patience I would recommend building links when you can find authority sources. However, I’ve noticed when you write awesome content which provides value & have a solid retention plan then link building is pretty much automated. For example, if I read content which I know will provide my users with value then I’ll link to it from my blog. When I email new content to my list which provides value they’ll most likely share it on their social profiles which increases the chance of link backs. Here’s my point…
When you add value people tend to share it with others, and this can help increase your visibility online. I’ve seen this work for me several times, and encourage you give it a try. However, somethings will work better than others so it’s all about trial & error within blogging.
I would like to thank you for joining us, and hope you can pull value out of our series. If your just starting out then follow the simple step-by-step process. Overtime, you’ll become a master, and learn creative ways to build loyalty, and increase user engagement. There are many resources you can read for more advanced tutorials once you have learned the fundamentals.