Blogging is something most people have at least thought about. It’s easy enough to start a blog, but what do so many people slow down or stop after going live with their site? After all, it’s a channel that’s open to anyone. Unfortunately, one of the limiting factors that holds thousands of people back is fear.
What will people think? How will I monetize? Am I a good writer? Will I fail?
Four Tips for Overcoming Your Blogging Fears
“When one thinks of the American dream, it often means owning your business, working for yourself and designing your own life,” says Jenni Jermyn of New York-based Jay Suites. “Individual autonomy is a core American value.”
While everyone has their own definition of what individual financial autonomy looks like in the business world, many turn to the power of the internet – and blogging in particular.
The trouble is that fears associated with idea generation, poor self-confidence, and the unknown can easily manifest and prevent you from getting started. So, here are some helpful and practical tips for overcoming just about any blogging fear:
- Write About Topics You’re Familiar With
When it comes to self-confidence issues, many bloggers are fearful because they aren’t “experts.” Well, you can’t sit around and wait to become an expert. It’s perfectly fine to start writing basic-level content and then go more in-depth as you become increasingly familiar with certain topics.
The quickest way to overcome this fear is to write about familiar topics. The more you write about familiar topics, the less you have to worry about “getting things right.” Instead, you can focus on crafting compelling content, and know it’s structurally sound.
- Write Topics for Fans, Not Critics
There are plenty of bullies, trolls, and negative people on the internet. All you have to do is spend a few minutes on social media and this will become very clear. As a blogger, you’re going to interact with your fair share of negative readers. The important thing is that you focus on writing for fans – the folks that appreciate your writing – and not the critics. If you’re focused on the critics, you’ll find yourself tiptoeing around and over thinking everything. In the end, this is crippling and leads to a lack of production.
- Don’t Worry About Analytics
Over the years, a variety of incredible tracking tools and technologies have entered the marketplace. They allow businesses and bloggers to gain in-depth insights into who’s interacting with their content and what they’re doing.
As a new blogger, you must resist the temptation to use analytics as an indication of your success. In the beginning stages, analytics will lead to peak and valley moments. You’ll feel high one minute and depressed the next, but the reality is that your traffic numbers are volatile, and therefore inconclusive. Instead, focus on things you can control. There will plenty of time for analytics in the future.
- Create a Design You Can Stand Behind
If you look good, you feel good. Choose a design and layout for your blog that you feel perfectly embodies your style. You’ll feel so much more confident in the final product and the blog’s aesthetics will relieve some of the pressure associated with the content side of things. Here are a few helpful design tips to get you started.
Just Do It
As the famous Nike slogan says, sometimes you need to just do it! While there’s something to be said for brainstorming and strategizing, there comes a time when you have to dive in headfirst and start writing.
Once you take the plunge, you’ll begin to gain confidence and then you can focus on growth.