Who else wants to build a profitable blog from scratch?
Hands down, everyone wants to make money blogging. After all, making money online is fun, right? You can be your own boss and you can literally make money wearing your pajamas.
But you should know one important fact: 90% of the blogs never make more than $100.
Do you know why? There are a GAZILLION number of blogs out there. Each day, thousands of blogs are going live. Blogosphere is heavily crowded and launching a successful blog from scratch is NOT easy.
If you are wondering about how to build a better blog that makes money, this article is for you where you will discover 5 amazing steps to launching a successful blog today. Are you curious to find them out? Let’s get started.
Step 1: Create a content marketing strategy
Over a decade ago, Google used to send a ton of visitors to the sites that posted articles every single day. Now, that strategy became almost useless.
In 2016, Google is rewarding the sites with authoritative, engaging and in-depth content and ruthlessly penalizing the sites with thin content.
If you want to bring more exposure to your sites really quickly, creating timeless and informative content is the only key. For that, you need a solid content marketing strategy.
Here are few quick tips to develop a content strategy that grows your audience.
- Know your target audience before you write a single blog post. Know their wants and needs. Then, refine 3 to 4 topics that you can write about.
- Come up with a list of blog post ideas. Use tools like SEMrush or Long Tail Pro to create a list of potential long tail keywords that your audience might use on Google to find your stuff.
- Spy on your competitors. Find out what they are consistently posting on their sites to grow their readership. Analyze their top performing posts and try to create blog posts around them with your own angle.
- Create an editorial calendar. Create blog posts in advance and schedule them daily, weekly or monthly to create a consistent posting frequency for your blogs.
If you’re not sure about how to develop a content marketing strategy, you can go through Udemy courses to learn about creating content that sells.
Step 2: Design is king
Imagine someone landing on your blog for the first time and immediately abandoning your site because of its design. Listen, no one likes to read a blog that looks messy.
Your blog design plays a crucial role in converting your website visitors into subscribers into customers. Everything from your logos to landing pages to eBooks cover design, you need a professional touch.
If your blog design looks pretty, it becomes extremely easier for you to make your audience spend more time on it. It also reduces your website bounce rates and increases your sales.
You can either hire a professional designer or you can use sites like 99Designs to make your design look appealing. That being said, here are few essential design tips that make your blog look incredible.
- Use landing pages. They help you increase your sales and subscribers. Use landing pages for your products, services and other important pages. You can use GetResponse, Leadpages etc to create landing pages within minutes.
- When it comes to blog design, simple is beautiful. Declutter your sidebar and remove all the unwanted stuff that don’t get any clicks (footer section, useless ads, sidebar links etc).
- Make sure your site is easy to navigate. Show all your popular posts in the sidebar and use a font size between 14 to 16 px.
- Make the color of your links visible. Use a unique color that differentiates from your overall blog’s text color. Also make sure you’re using the right hosting so your site loads faster.
Step 3: Build an email list even before you start
Did you know that 80% of the top bloggers income comes from their email lists?
Email list is a money making machine.
That’s the reason why I highly recommend you to start building it even before you start creating content. Create a launch page, giveaway something for free and start collecting emails before you actually launch your website or blog.
Just make sure your giveaway provides real value and has a professional appearance. For example, hire a freelancer to format your ebook and design a winning cover image.
That way you can build a tribe around your blog even before your first post goes live.
Step 4: Create an influencer list
Most people start a blog, create content and they find ways to increase their traffic and sales.
It really sucks. As I said earlier in the article, blogosphere is heavily crowded and building a better blog that makes money is becoming harder each day.
The only way to survive in a crowded niche is to network with other influencers in your industry. Find ways to offer them help before seeking help. Get to know them, subscribe to their email lists, buy their products and frequently get in touch with them to grow your own network.
You can simply search on Google by using the search strings that are relevant to your blog topics to find and connect with the top influencers in your field. Follow them on twitter, retweet their links and frequently link to their content to build strong relationships with them.
Before launching your blog, seek their help. Ask them to promote. That’s how you can get initial traction for your blog. As a quick note, the guys at Fizzle are doing a great job in helping people to launch successful online businesses.
Step 5: Get your first 3 customers
Once your blog goes live, create engaging content and also offer services from day 1. Offering services (freelance writing, design, SEO or whatever) is the fastest way to get your first customers.
Once you started making money online, it motivates you to push your limits even further. That’s the reason why you need to get your first 3 customers as soon as possible after launching your blog.
You can then create your own products, promote affiliate products to your email list and use banner ads to generate more income from your blogs.
Building a better blog from scratch is NOT a rocket science. All you need is to create great content consistently, focus on your readers instead of Google, create the right products that suit your audience needs and network with the influencers in your field.
Yes, it takes time and you won’t be getting sales immediately after launching your blog. That’s when you need to keep grinding to achieve the best results.
So what are your thoughts? What are the other tips do you have to build a successful blog?