Who else wants to build a profitable blog from scratch?
Hands down, everyone wants to make money blogging. After all, making money online is fun, right? You can be your own boss and you can literally make money wearing your pajamas.
But you should know one important fact: 90% of the blogs never make more than $100.
Do you know why? There are a GAZILLION number of blogs out there. Each day, thousands of blogs are going live. Blogosphere is heavily crowded and launching a successful blog from scratch is NOT easy.
If you are wondering about how to build a better blog that makes money, this article is for you where you will discover 5 amazing steps to launching a successful blog today. Are you curious to find them out? Let’s get started.
Step 1: Create a content marketing strategy
Over a decade ago, Google used to send a ton of visitors to the sites that posted articles every single day. Now, that strategy became almost useless.
In 2016, Google is rewarding the sites with authoritative, engaging and in-depth content and ruthlessly penalizing the sites with thin content.
If you want to bring more exposure to your sites really quickly, creating timeless and informative content is the only key. For that, you need a solid content marketing strategy.
Here are few quick tips to develop a content strategy that grows your audience.
- Know your target audience before you write a single blog post. Know their wants and needs. Then, refine 3 to 4 topics that you can write about.
- Come up with a list of blog post ideas. Use tools like SEMrush or Long Tail Pro to create a list of potential long tail keywords that your audience might use on Google to find your stuff.
- Spy on your competitors. Find out what they are consistently posting on their sites to grow their readership. Analyze their top performing posts and try to create blog posts around them with your own angle.
- Create an editorial calendar. Create blog posts in advance and schedule them daily, weekly or monthly to create a consistent posting frequency for your blogs.
If you’re not sure about how to develop a content marketing strategy, you can go through Udemy courses to learn about creating content that sells.
Step 2: Design is king
Imagine someone landing on your blog for the first time and immediately abandoning your site because of its design. Listen, no one likes to read a blog that looks messy.
Your blog design plays a crucial role in converting your website visitors into subscribers into customers. Everything from your logos to landing pages to eBooks cover design, you need a professional touch.
If your blog design looks pretty, it becomes extremely easier for you to make your audience spend more time on it. It also reduces your website bounce rates and increases your sales.
You can either hire a professional designer or you can use sites like 99Designs to make your design look appealing. That being said, here are few essential design tips that make your blog look incredible.
- Use landing pages. They help you increase your sales and subscribers. Use landing pages for your products, services and other important pages. You can use GetResponse, Leadpages etc to create landing pages within minutes.
- When it comes to blog design, simple is beautiful. Declutter your sidebar and remove all the unwanted stuff that don’t get any clicks (footer section, useless ads, sidebar links etc).
- Make sure your site is easy to navigate. Show all your popular posts in the sidebar and use a font size between 14 to 16 px.
- Make the color of your links visible. Use a unique color that differentiates from your overall blog’s text color. Also make sure you’re using the right hosting so your site loads faster.
Step 3: Build an email list even before you start
Did you know that 80% of the top bloggers income comes from their email lists?
Email list is a money making machine.
That’s the reason why I highly recommend you to start building it even before you start creating content. Create a launch page, giveaway something for free and start collecting emails before you actually launch your website or blog.
Just make sure your giveaway provides real value and has a professional appearance. For example, hire a freelancer to format your ebook and design a winning cover image.
That way you can build a tribe around your blog even before your first post goes live.
Step 4: Create an influencer list
Most people start a blog, create content and they find ways to increase their traffic and sales.
It really sucks. As I said earlier in the article, blogosphere is heavily crowded and building a better blog that makes money is becoming harder each day.
The only way to survive in a crowded niche is to network with other influencers in your industry. Find ways to offer them help before seeking help. Get to know them, subscribe to their email lists, buy their products and frequently get in touch with them to grow your own network.
You can simply search on Google by using the search strings that are relevant to your blog topics to find and connect with the top influencers in your field. Follow them on twitter, retweet their links and frequently link to their content to build strong relationships with them.
Before launching your blog, seek their help. Ask them to promote. That’s how you can get initial traction for your blog. As a quick note, the guys at Fizzle are doing a great job in helping people to launch successful online businesses.
Step 5: Get your first 3 customers
Once your blog goes live, create engaging content and also offer services from day 1. Offering services (freelance writing, design, SEO or whatever) is the fastest way to get your first customers.
Once you started making money online, it motivates you to push your limits even further. That’s the reason why you need to get your first 3 customers as soon as possible after launching your blog.
You can then create your own products, promote affiliate products to your email list and use banner ads to generate more income from your blogs.
Building a better blog from scratch is NOT a rocket science. All you need is to create great content consistently, focus on your readers instead of Google, create the right products that suit your audience needs and network with the influencers in your field.
Yes, it takes time and you won’t be getting sales immediately after launching your blog. That’s when you need to keep grinding to achieve the best results.
So what are your thoughts? What are the other tips do you have to build a successful blog?
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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