Connect with us

Blogging

Successful Blogger? Time to Start a Second Blog

Published

on

You’ve invested blood, sweat, and tears in your successful first blog. The money is finally flowing in. Go ahead and celebrate! You’ve earned it.

After you’ve toasted your success and tucked some of that hard-earned revenue into savings, it’s time to roll up your sleeves and start the process all over again. Because once you’ve seen success with a first blog, you know what it takes. You might as well replicate the process.

This is what successful bloggers do all the time: they recognize the earnings potential and don’t let it go to waste. Not sure a second blog is for you? Here are some points that may change your mind.

This is the perfect opportunity to explore another hobby

Most people have a few different hobbies, but it’s easy to get caught up in the one that makes you the most money and neglect the rest. A second blog will give you the excuse and the opportunity to explore that area.

This works especially well if your blog topics are related. For example, if your first blog is about flipping houses, you can easily focus your second on home decor: a more specific hobby that goes along with the first.

You already have your readers and can tap into new demographics

Remember when you launched your first blog? The biggest battle was attracting a consistent readership. With your second blog, you’ll experience less of that because you already have a pool of readers.

It’s likely that not all of them will be interested in your new blog topic, particularly if it’s completely different from the original. But you’ll have some readers to start with and an opportunity to appeal to a new demographic.

The new readers you find may attach to both your new blog and your old one, which will expand readership for your past work as well.

You can improve your SEO

A major aspect of successful SEO is earning links on other publications. When you publish guest posts with links to your website, it boosts your rankings and increases the credibility of your site.

With your second blog, you can integrate links from your original blog into the new one and vice versa. This can also provide a boost to your social media marketing. You’ll have more content to pull from daily posts, and you can do double the marketing through both blogs.

Your writing will improve steadily as you explore different topics

Twice the blog means twice the writing. The more you write, the more you’ll improve. You’ll become immersed in reading and writing, which should give you insight into new ways to write and enhance your blog.

Since higher-quality blogs tend to receive more attention, this is a major advantage of doing extra writing.

Here is an amazing content marketing guide that should help you along in your journey.

You’ll learn more about marketing

Blogging twice also enhances your knowledge on marketing topics. Your first blog may have used some unorthodox and unproductive methods of marketing because you weren’t familiar with good strategies.

By this point, though, you’ve figured out a few things about successful marketing campaigns, and you have a new setting in which to use the knowledge. In addition, because your second marketing campaign will be better organized, you’ll learn more in the process.

You should have the contacts and resources to observe activity around you and pick up on some of the top marketing tactics in your industry.

You’ll get smarter

You’ll require more research to pull off a second blog, so it follows that you’ll grow smarter. Not only will you have a broader knowledge of the world around you, but you’ll also gain more expertise in the blogging industry.

If you want to build a blogging empire and find the success you deserve, start on a second blogn a second blog. From there, you might begin to hire help and seek influence from others in your niche until you have a blog that’s as popular as Huffington Post!

Continue Reading

Blogging

How About Helping Versus Pitching Top Bloggers?

Published

on

I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.

Who guest posts on my blog?  People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast.  Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems.  Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.

I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily.  Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.

My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.

Being generous has some serious perks.

Continue Reading

Blogging

Should You Blog About Everything?

Published

on

blog about everything

Blog about everything? I know this idea may be on your mind. Newbie bloggers especially ponder the idea.

I know blogging about anything on your mind seems like a good idea to new or even struggling bloggers. Maybe you gain mojo because you post daily, blogging about anything popping up in your dome. But this is a bad idea. Nobody should blog about any and every topic for the clear reason that nobody follows a specific blogger based on the blogger’s random thoughts, save world famous celebrities who built up a big following through some other niche.

Imagine a movie star begins blogging. Movie stars boast tens of millions of fans around the globe. Anything the star does, people hang on their every word, right? Imagine the icon publishing posts on a wide range of topics interesting to them. People read because of the star, not because of the wide range of broad topics. But imagine being a new blogger with zero followers. No movie stars read this post. Readers head for the hills the moment you change topics because no jack of all trades bloggers build credibility. Who has the time, energy and focus to be an expert in 5, 10 or 20 niches? No one does.

Blog About Everything?

Humans specialize. Doctors and lawyers do one thing and do it well because where attention and energy goes, grows. Imagine if your doctor delivered mail and picked up garbage professionally, too, working 2 jobs in addition to their medical practice. Would you trust her doctor skills? No. Of course not. People trust specialists because specialists devote all professional time and energy to one venture. Generalists? Nobody trusts someone who tries to master 2 or 5 or 10 skills simultaneously because thousands of other people master 1 skill, in these areas. We follow specialists and trust specialists. Generalists fade away.

If you want to blog about everything just ponder the specialist versus generalist point. Blogging about everything is trying to be a generalist. Nobody trusts you. Even though blogging about everything seems easy, seamless and almost effortless, people stop following your blog on each topic change. Imagine blogging about puppies one day. People who love puppies find your post, read it, enjoy it and follow your blog. Tomorrow, you publish about Chinese food. Puppy readers – who followed you for puppy content – skip the post…..most stop following your blog because puppy fans want only puppy-themed content. You just lost readers, for good.

Change Topics Lose Readers

Visualize the following day; you publish about relationships. Everybody stops following your blog. Perhaps a few relationships-focused folks read the post. But you lose trust the moment you shift topics again. Ultimately, who builds a large, targeted, loyal following, blogging about relationships? Relationships bloggers who blog about relationships 100% of the time. Specialists devote all blogging energy to mastering one topic, spending thousands of hours covering the topic, become skilled and trusted in the niche, build credibility and become successful. All multi topic bloggers blogging about everything fade away and vanish.

The world makes room for specialists. Generalists? Nope.

Specialize

Pick one blogging topic. Blog about one thing. Focus on one discipline. Be a specialist, not a generalist, to be a leading blogger in your nice. Face your fear of releasing multiple passions to make room for a single passion. I know you fear letting go. I did too before creating Blogging From Paradise.

blog about everything

Google

Google loves specialists too. Google turns its cyber nose down at generalists. I scanned a popular blogging key phrase a few moments ago. Guess what? I rarely note SEO but tidying up one blog post with some details for optimizing helped me reach page one on the search engine. Why? I specialize in the blogging tips niche. Apparently. Google interpreted through its complex algorithms that I published thousands of valuable blog posts on a single topic 100% of the time, virtually. Google traffic rocks. Impress the search engine gods by gaining search trust. Specialize. Stick to one blogging topic. Never blog about everything.

Conclusion

Let go the urge to blog about anything that comes to mind. New bloggers need release this notion to build the foundation for a successful blogging career. Specialize by picking one niche you love blogging about. Be a specialist, not a generalist, to succeed with your blogging campaign.

eBook

Do you want to be a pro blogger who circles the globe? Buy my eBook:

How to Retire to a Life of Island Hopping through Smart Blogging

 

Continue Reading

Blogging

Avoid this Blogging Wake Up Call to Enjoy the Journey

Published

on

Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.

But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?

Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts?  How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?

Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.

Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉

Continue Reading










Trending