15+ Best Survey Companies To Check Out In 2023

An online survey is an efficient way to gather data from your target audience in an affordable and time-efficient manner.

For instance, surveys can be a great way to get brand feedback from your customers.

You can ask them about their experience with your product or service or ask them questions about themselves.

This information is precious for business owners who want to improve their products and services or expand into new markets.

What Do Survey Companies Do?

Survey companies conduct market research and public opinion polls.

This helps them find out whether or not their target audience is happy with your products and services or if they have room for improvement.

Once the responders answer these questions, businesses can use that information to decide on plans and marketing strategies.

What Kinds of Surveys Are There?

There are many different surveys, but you can generally categorize them into six categories based on their creation and distribution.

1. Market Research Surveys

Market research surveys are a form of business research in which you learn about your customer demographics.

Market research data can be invaluable to any company, large or small, that intends to provide goods or services to a specific population base.

You can analyze the collected data for conclusions that may not have been initially apparent about specific groups regarding income level, frequency of purchases, and existing brand loyalty.

2. Lead Generation Surveys

Lead generation surveys collect information about individuals or businesses to sell them a product or service.

The contact information is stored in a database and sorted by zip code or geographic area.

When a company has gathered enough leads from its survey efforts, it can begin contacting these individuals directly with sales pitches for products or services.

This approach enhances targeted marketing efforts since you will only contact those most likely to purchase.

Compile results into reports that include demographic information, answers to specific questions posed during the survey process, and other valuable data.

Utilize that data to identify trends among its potential customers.

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If you want to take a targeted approach to collect leads instead of guessing with surveys, check out our favorite companies that specialize in lead generation.

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3. Brand Awareness Surveys

A brand awareness survey is market research that measures how well-known your product or service is.

The goal is to see if your target audience has heard about you, what they know about you, and whether they are interested in using your product or service.

The answers will give you a sense of how much work you have to do to raise awareness.

You can then use the results to create marketing strategies to increase your exposure.

These surveys also help you identify which products and services people already associate with your company, so you can capitalize on those associations by creating more content around them.

4. Customer Satisfaction Surveys

Customer satisfaction surveys evaluate customer experience regarding a company’s products or services.

Typically these surveys are completed by customers who have recently purchased a product or been serviced by an employee and ask them about their satisfaction with said product or service.

The information collected from these surveys is then analyzed to determine any patterns, trends, or issues that need addressing immediately.

Customer satisfaction surveys can also help your organization predict churn rates and identify high-value customers.

5. Event Feedback Surveys

An event feedback survey is conducted on-site, usually at a trade show or seminar, where you can collect valuable information about customers and allow them to provide feedback regarding your company’s services.

By implementing an event feedback survey, you not only learn what people like and dislike about your products and services but also receive answers to questions such as:

• What do attendees think of our location?
• What can we do to improve?
• Who would they recommend we partner with next year?

Use the results from these surveys to improve future events, grow your business, and increase client satisfaction.

6. Employee Satisfaction Surveys

Employee satisfaction surveys typically ask employees to assess various aspects of their experience at a company, such as communication, culture, and leadership.

An employee’s participation in a survey is voluntary, but employers are legally allowed to offer incentives for taking part.

These surveys can be done internally by companies themselves or externally by third-party research firms.

Internal surveys can be more cost-effective, but they may lack objectivity.

External studies are more objective, but they often cost more money.

Regardless of who conducts them, these surveys usually produce data that can help companies make decisions about training programs or leadership changes.

The Best Survey Companies In 2023

As the world becomes more interconnected and digital, companies focus on understanding and engaging with their customers.

Companies and entrepreneurs can gather vast amounts of qualitative information through survey companies that will help them refine their ideas and improve their products.

1. Material

Material is a modern marketing, global consumer intelligence, and customer experience consultancy service that helps international brands create customer experiences that drive loyalty and revenue.

How it Works

Material provides companies with in-depth market insights and analysis.

Also, it gives them robust data-driven solutions to support their customers at every stage of the customer experience journey, from identification to analysis and action.

Services Offered

Material provides a wide variety of services to help businesses develop and enhance their customer experience.

They include:

• Brand Growth Insights and Strategy
• Marketing Analytics & Market Targeting
• Customer Analytics an Experience
• Product Design and Service Design
• Digital Transformation

Cost

The organization does not display its pricing on its website.

To get their pricing guide, you have to contact them directly, and they’ll tailor their pricing guide according to your needs.

2. SurveyStance

SurveyStance is a software company providing feedback survey software for businesses.

This includes customer satisfaction surveys, employee engagement surveys, and other surveys that collect data on your customers or employees.

How it Works

The platform allows you to create custom paid surveys with pre-built templates that you can customize to fit your needs.

Users can choose from different question types, including free-form text, multiple-choice, rating scales, etc.  

Once you’ve created your survey, you can either have them send it out via email or embed it into your website so that users can take it without leaving your site.

Services Offered

SurveyStance offers three customer feedback survey solutions such as:

• A feedback kiosk
• One-click feedback
• Email feedback survey

Cost

The feedback kiosk starts at $59/month per kiosk, while the one-click feedback service costs $29/month.

Gallup

Gallup offers management consulting services, research, and analytics to companies committed to aligning their talent strategies with their business objectives to maximize employee engagement, business performance, and customer experience.

How it Works

Gallup uses a unique strengths-based approach and actionable data insights that inspire better management decisions, more effective employee engagement, and rapid growth in your bottom line.

Services Offered

Gallup offers various management consulting services divided into different groupings.

The solutions include Workplace, Employee Engagement Survey, CliftonStrengths, and Education solutions.

Each set focuses on other parts of an organization that touches on overall growth and expansion.

Cost

Management consulting services vary in cost depending on the situation.

For example, CliftonStrengths reports and guides cost $49.99, while the Employee Engagement Survey offering sets you back $15.

Smith Research

Smith Research is a Chicago-based market research company.

The company provides extensive data on your competitors and consumer trends that impact your business decisions.

How it Works

The company utilizes an extensive consumer, medical, and business database to conduct its primary research.

Smith Research uses this vast database to create a survey that captures qualitative and quantitative data from target markets.

Services Offered

Smith Research provides customers with survey data that you can use to better market products and gauge consumer sentiment in various industries.

The surveys can help you determine what consumers think about your product or service, which is key to knowing whether you should alter it, add it to your line of products or discontinue it altogether.

Cost

Smith Research does not list product prices on its website.

However, you can request a bid through their platform to get tailored pricing and services according to your business needs.

Accelerant Research

Based in Charlotte, Accelerant Research is a marketing research firm that focuses on providing clients with high-quality, actionable data that you can use to drive more sales and enhance product development.

How it Works

Accelerant Research utilizes qualitative and quantitative research to help companies make strategic decisions.

The company then translates that data into actionable insights for clients by providing them with clear recommendations on how they can improve their business strategies or marketing campaigns.

Services Offered

Accelerant offers full-service research, custom qualitative and quantitative market research solutions, including traditional focus groups, market structure & segmentation, online surveys, and customer experience.

Cost

Accelerant Research tailors its services to fit each client’s specific needs.

You can contact them directly to estimate how much it will cost to work with them on your next project.

Support Your App

Support Your App is a third-party customer service company that works with businesses to provide support for their products and services.

The company takes care of your customers’ needs so you can focus on product developments and growth.

How it Works

Support Your App offers outsourced customer service for organizations.

The company uses various means of communication to respond to your clients, such as email, phone, and chats.

Support Your App aims to provide a seamless experience for your customers to boost sales and enhance market retention.

Services Offered

Support Your App offers various customer service services, including 24/7 phone support, email support, and Live Chat support.

Cost

The services are all offered at prices that you can tailor to your needs.

You can calculate your cost here.

Survey Companies That Pay You to Take Surveys

Here are the top survey companies that pay you to take surveys.

The Best Paid Survey Companies

Pinecone Research

Pinecone Research voices the opinions of consumers and helps companies better understand their needs.

How it Works

When you sign up for Pinecone, you’ll receive paid surveys that you can complete online.

Each survey takes about 15 minutes to complete.

How Much They Pay

You earn points for every survey you complete, and the company pays you a minimum of $3 for each.

MyPoints

MyPoints allows users to earn money online by answering questions and sharing experiences on various topics.

How it Works

Sign up for a free account and then answer paid surveys on automobiles, fashion, travel, etc.

How Much They Pay

You earn points that you can redeem for rewards such as a visa gift card or a PayPal cashout by answering surveys.

SwagBucks

SwagBucks is a rewards site where you earn points for actions you do online already.

How it Works

You shop online, watch videos, and take paid surveys to earn points.

You can redeem the points for a gift card or get cashback on Paypal.

How Much They Pay

According to the SwagBucks website, users earn an average of $1 to $5 a day.

Survey Junkie

Survey Junkie is a free survey site that rewards you with points, which you can redeem for cash or gift cards.

How it Works

To get started, enter your email address and set up a password.

The company prompts you to answer questions about various topics so they can match you with paid surveys that are relevant to your demographic profile.

How Much They Pay

The platform pays $1 to $3 per survey, and you can earn $3 up to $12 per hour, depending on your demographic profile.

Points2Shop

Points2Shop is an online rewards program that allows users to earn points by completing paid surveys, watching videos, and shopping online.

How it Works

Sign up for free at Points2Shop and complete a profile so they can match you with relevant surveys.

When a survey becomes available, they’ll send you instructions on participating.

How Much They Pay

Points2Shop pays $0.50 and $1.50 per survey.

Who Should Use Survey Companies?

Two major groups can utilize survey companies to gain an advantage over competitors.

They are:

Business Owners

Running a business is all about staying on top of consumer demands.

Market research surveys are essential for gaining feedback from customers and potential clients.

Business owners can use them to gauge public opinion on new products, proposed business expansions, potential advertising campaigns, and much more.  

If you’re looking to learn more about your target audience or get some constructive criticism on how you can improve your services, survey companies are an excellent way to do so.

You must find out how your target audience feels about your company before jumping into any costly initiatives.

Marketing Specialists

Marketing specialists may find survey companies a valuable resource for market research.

These professionals are constantly looking for ways to improve their marketing strategies, and surveys can help them do just that.

Surveys can give them insight into how customers feel about their products or services, which allows marketing specialists to make changes that will increase sales.

Wrapping Up

Surveys are most effective when they are easy to take, have a clear call to action, and give users something in return.

You can also use many different techniques to create your surveys to elicit the information you need from respondents.

Knowing how to best tailor your survey will significantly improve your results.