Do you remember why you started your blog in the first place?
- You wanted to share your mission, your purpose for blogging
- You want to build a community
- You want to have fun, to spread your message, and enjoy what you do
You can still do all that…
You just need…
- more “eyeballs” on your blog posts and
- more people signing up to your email list in order to reach these meaningful goals you have for yourself.
It’s so doable. You just need a step-by-step plan.
I’m getting geared up to teach my charter members of Successful Blogging Academy one of the most valuable lessons on blogging…
How to have empathy for your readers’ problems.
Because addressing your readers’ problems, in their exact words, gets you lots of traffic and social shares on each blog post.
Just how do you know their problems?
You need to find them out. The very problems that keep them up at night – the ones they worry about the most.
Figuring out the problems of your target audience
The best way to start out in determining these issues is to:
- Read blog comments on blogs in your niche
- Join free or paid forums in your niche and read the threads
- Write down exactly what the commenters and posters say
- Feed those words back to them in blog posts and sales letters
1. Reading blog comments on blogs in your niche
Here are three comments from a guest post I did on Ileane Smith’s blog, “Basic Blog Tips”
Can you pick out the problem that each blogger mentions in their comment?
Go ahead – do it now. (I’ll wait for you!)
Now check out this comment by my friend, Adrienne Smith on my guest post about blog commenting at Pauline Cabrera’s blog, TwelveSkip.
And this comment by my colleague, Daniela Uslan on the same post.
2. Join free or paid forums in your niche and read the threads
Here’s a comment I saw on a paid forum I belong to. Check out this person’s pain points:
3. Write down exactly what the commenters and posters say
This is just as easy as it sounds!
Keep these words and phrases somewhere where you can refer back to them when writing anything – posts, sales copy, About pages, etc.
My colleague, Jenna Dalton, uses an index card box to save all the comments of her clients.
I prefer to keep a notepad with all my target readers’ exact words. Some of my clients choose to use Google Docs, an Excel spreadsheet or even just a Word Doc.
4. Feed those words back to your readers
Then just take the exact words you have begun to accumulate and start inserting them while writing posts, sales letters, etc.
It’s so much easier to write what your readers want to hear when you know the problems of your target audience and just how they express those problems and issues.
Wrapping It Up
- Research and find 2-3 forums in your niche
- Read and collect phrases from readers for 10 minutes twice this week
- Use those same phrases in your own blog post next week
Empathy has helped me grow my audience more than anything else, including using the exact words I come up with on guest blog posts, blog comments, and my own blog posts.
Learn the #1 way to use empathy to discover what to sell to your readers and the other steps to becoming a profitable blogger. Become a member of Successful Blogging Academy by clicking here to check out the details.