A blog is a journal on the World Wide Web. They can cover any topic you can think of. They provide a great outlet for getting your opinion out to the world and they are an extremely powerful medium.
Blogs appear to be shifting the way we use the Internet. Rather than simply consuming information blindly, we are an active participant. Anyone wishing to voice an opinion or having specific knowledge can have a voice and a potential impact.
There are probably as many reasons to be a blogger as there bloggers. Most bloggers will tell you they value its use as a creative outlet and enjoy the opportunity to learn new and interesting information. With so many reasons to blog, it is hard to narrow the field down to only ten, but here are ten reasons commonly cited by bloggers regarding why they choose to become a blogger.
1. Gain exposure. Blogs are search engine friendly and, as you continue to post new content, people who are searching for the particular type of information you are posting will find it and, if valuable, they will keep coming back. As you create content that others find relevant they will begin to visit your blog regularly and you will soon find yourself gaining a great deal of exposure for your blog.
2. Gain knowledge. Almost every blogger online today will tell you that they have learned an incredible amount through this medium. Blogging helps increase your awareness of what is happening around you and it makes you want to learn more about whatever it is you are writing about.
3. Share knowledge. Few mediums allow the immediate sharing of knowledge on such a grand scale. This knowledge is quickly refined as readers post comments to existing content either proving or disproving the bloggers theories. Blogging allows you to interact with experts (becoming one yourself in the process) and ask questions. It is an interactive medium using knowledge sharing as a powerful and efficient way to gain new skills or develop those you already have. Many searching for information or conducting research turn exclusively to the Blogs.
4. Express yourself. Blogging allows your creativity to flow. It allows you the opportunity to express yourself freely and, as you gain experience with blogging you will find that it becomes easier to convey your message without worrying about whether someone will disagree or take offense. In fact, some of the most popular Blogs online today are those who create controversy. Bloggers who are respectful of others opinions will find interesting discussions and intellectual stimulation through the opinions of others.
5. Achieve power and self-confidence. As your blog gains exposure and you see your readership increasing daily, you will discover a new feeling of power within yourself. The exposure you gain from your blog translates into a feeling of self-confidence and it can be quite powerful. As you build the trust of your readership, you will find they are loyal and helpful. You will tend to find people influenced by what you are writing and you will feel a strong need to provide accurate and timely information for all.
6. Improvements in your writing. Many bloggers just starting out find they have a slight hesitance toward posting what they have written. Although you may lack the confidence of a seasoned blogger, as you continue posting content you will find an increased confidence in your writing skills. Writing forces you to focus on the skills you need to express yourself in an intelligent, professional, and convincing way. Any blogger will tell you that the best way to improve your writing is by writing (and reading).
7. Make money. Blogging can create an income stream with a relatively steady cash flow. Although you should not count on earning money immediately, by writing regularly and providing content that your readers find relevant, you can make a decent amount. Bloggers have a way of developing a trusting relationship with their readers and once they have established this relationship, the income will begin flowing.
8. Grow your business. It can be relatively easy to bring in new business by blogging. The personalized communication achieved through a blog creates trust and loyalty. Once you have established a relationship with your readers, they will tell you what works and what does not. Bloggers are not afraid to voice their opinion and having a popular blog gives you access to continuous improvement and instant feedback allowing you to grow your business quickly and effectively.
9. Connect with others in your organization. No matter what level of the organizational hierarchy you are in, blogging allows you to interact with every other level of the organization – from high-level executives to low-level janitorial workers. Many bloggers holding prominent positions within an organization find valuable information posted by an unknown office worker.
10. Connect with high-level leaders. Corporate and industry leaders carefully watch bloggers that mention or reference them or their organizations. We all have heard of the instances in which a high-level CEO has communicated directly with a blogger. Blogging has the potential to reach many a high level executive or a powerful corporate entity. It is quickly becoming one of the best ways to reach the top organizational powers. As a blogger, you carry a great deal of influence and, if an executive finds the need to communicate on an issue you have posted, they generally will not hesitate to do so.
As you can see, there are some very good reasons why you should be a blogger and while the above ten reasons do present a few of the most commonly cited benefits, there may be others that better relate to your own desire to become a blogger. Look at your goals and determine if blogging is something that you can benefit from. Furthermore, do not hesitate to consider becoming a blogger if you feel you have something important to say. You just may create a loyal following, earn some cash, and learn something new to boot.