A blog is a journal on the World Wide Web. They can cover any topic you can think of. They provide a great outlet for getting your opinion out to the world and they are an extremely powerful medium.
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Blogs appear to be shifting the way we use the Internet. Rather than simply consuming information blindly, we are an active participant. Anyone wishing to voice an opinion or having specific knowledge can have a voice and a potential impact.
There are probably as many reasons to be a blogger as there bloggers. Most bloggers will tell you they value its use as a creative outlet and enjoy the opportunity to learn new and interesting information. With so many reasons to blog, it is hard to narrow the field down to only ten, but here are ten reasons commonly cited by bloggers regarding why they choose to become a blogger.
1. Gain exposure. Blogs are search engine friendly and, as you continue to post new content, people who are searching for the particular type of information you are posting will find it and, if valuable, they will keep coming back. As you create content that others find relevant they will begin to visit your blog regularly and you will soon find yourself gaining a great deal of exposure for your blog.
2. Gain knowledge. Almost every blogger online today will tell you that they have learned an incredible amount through this medium. Blogging helps increase your awareness of what is happening around you and it makes you want to learn more about whatever it is you are writing about.
3. Share knowledge. Few mediums allow the immediate sharing of knowledge on such a grand scale. This knowledge is quickly refined as readers post comments to existing content either proving or disproving the bloggers theories. Blogging allows you to interact with experts (becoming one yourself in the process) and ask questions. It is an interactive medium using knowledge sharing as a powerful and efficient way to gain new skills or develop those you already have. Many searching for information or conducting research turn exclusively to the Blogs.
4. Express yourself. Blogging allows your creativity to flow. It allows you the opportunity to express yourself freely and, as you gain experience with blogging you will find that it becomes easier to convey your message without worrying about whether someone will disagree or take offense. In fact, some of the most popular Blogs online today are those who create controversy. Bloggers who are respectful of others opinions will find interesting discussions and intellectual stimulation through the opinions of others.
5. Achieve power and self-confidence. As your blog gains exposure and you see your readership increasing daily, you will discover a new feeling of power within yourself. The exposure you gain from your blog translates into a feeling of self-confidence and it can be quite powerful. As you build the trust of your readership, you will find they are loyal and helpful. You will tend to find people influenced by what you are writing and you will feel a strong need to provide accurate and timely information for all.
6. Improvements in your writing. Many bloggers just starting out find they have a slight hesitance toward posting what they have written. Although you may lack the confidence of a seasoned blogger, as you continue posting content you will find an increased confidence in your writing skills. Writing forces you to focus on the skills you need to express yourself in an intelligent, professional, and convincing way. Any blogger will tell you that the best way to improve your writing is by writing (and reading).
7. Make money. Blogging can create an income stream with a relatively steady cash flow. Although you should not count on earning money immediately, by writing regularly and providing content that your readers find relevant, you can make a decent amount. Bloggers have a way of developing a trusting relationship with their readers and once they have established this relationship, the income will begin flowing.
8. Grow your business. It can be relatively easy to bring in new business by blogging. The personalized communication achieved through a blog creates trust and loyalty. Once you have established a relationship with your readers, they will tell you what works and what does not. Bloggers are not afraid to voice their opinion and having a popular blog gives you access to continuous improvement and instant feedback allowing you to grow your business quickly and effectively.
9. Connect with others in your organization. No matter what level of the organizational hierarchy you are in, blogging allows you to interact with every other level of the organization – from high-level executives to low-level janitorial workers. Many bloggers holding prominent positions within an organization find valuable information posted by an unknown office worker.
10. Connect with high-level leaders. Corporate and industry leaders carefully watch bloggers that mention or reference them or their organizations. We all have heard of the instances in which a high-level CEO has communicated directly with a blogger. Blogging has the potential to reach many a high level executive or a powerful corporate entity. It is quickly becoming one of the best ways to reach the top organizational powers. As a blogger, you carry a great deal of influence and, if an executive finds the need to communicate on an issue you have posted, they generally will not hesitate to do so.
As you can see, there are some very good reasons why you should be a blogger and while the above ten reasons do present a few of the most commonly cited benefits, there may be others that better relate to your own desire to become a blogger. Look at your goals and determine if blogging is something that you can benefit from. Furthermore, do not hesitate to consider becoming a blogger if you feel you have something important to say. You just may create a loyal following, earn some cash, and learn something new to boot.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
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