Most successful bloggers can offer some tips for successful blogging. Some people develop methods based on experience. Others simply offer what they’ve been told—like post often, link often, and be yourself. What follows are my ten tips for achieving a popular and successful blog within your industry, whatever it may be.
Knowing yourself and your audience are extremely important aspects of successful blogging. Too many bloggers start out trying to blog about everything that interests them and, in doing so, quickly burn out, largely because there is simply too much to blog about when you blog about everything. Identify who you are as a blogger, what you’ll be blogging about, and who your audience will be; these are key to a successful blog.
Passion breeds passion. If you aren’t enjoying what you’re blogging about, it’s difficult to be passionate, so blog about things you truly enjoy. Find a voice that you enjoy writing in and stick with it. The passion that comes from writing a blog and connecting with dozens, hundreds, or thousands of readers is contagious.
What are you passionate about, and does it help you with blogging? let us know.
Writing often isn’t just good for the blog, it’s an absolute requirement for success. Anything less than once a day (during weekdays) is abandoning the potential of your blog. Updating your blog is often rooted in two major facets of blogging: search engine “juice” and the fact that readers love new and fresh content. Search engines love fresh content and will revisit your site more often the more it’s updated. The result is that your blog will get searched regularly and will carry more weight with the search engines once they trust your ever-changing content.
Links are called the “currency of the blogosphere.” Most bloggers link for one of two reasons: either they are interested in the subject matter or they respect the blogger to whom they are linking. Links carry an inherent value, so providing links shows your readers and users what interests you—and the higher the quality of bloggers to whom you link, the more respect readers and other bloggers will have for you and your blog. Combine that with the ability for bloggers to find out who links to them via services such as Technorati and PubSub, and you can see how a link can be a great way to show who you know and to let people know that you exist. Many of the top bloggers I know have confessed that the way they most often find new blogs is after those blogs link to them.
Leave Comments on Other Blogs
Creating a community of interest is key to blogging successfully at the business or personal level. For most businesses, the community will be a mixture of existing bloggers, news sources, and influential people in the industry, combined with employees, partners, suppliers, and customers. Your community of interest is the community in which you are interested as well as the community that is interested in you. By commenting on blogs in your community of interest, you are letting existing bloggers, and their readers, know that your blog might be of interest to them. One of the most common ways that people find new blogs is through links in comments—get involved, and you’ll reap the traffic rewards and build relationships with other bloggers and their readers.
Try it out today. Leave a comment for this post, and you will almost certainly receive some traffic and interest as a result.
Blogging is meant to be fun. Yes, it’s serious business that will radically change the way your business is presented online while also changing the way your customers view and relate to you, but it’s also about having fun. Try new things and link to fun and interesting sites.
Do you actively enjoy and have fun whilst working and posting on your blog? how about promoting your blog? what do you enjoy about being a ‘blogger’?
Push the Envelope
One of the challenges with blogging is that it’s relatively new. Try something unusual, and if you do the “wrong” thing, it will get you some attention (bad or good). Any new communications tool that remains stagnant ultimately dies, so don’t be afraid to make changes and ask questions. Entirely new types of cutting-edge communication, such as podcasting and video blogging, were created when someone asked, “Why does blogging have to be just text?” Ask your own “why” questions and see if you can come up with exciting ways to use blogs.
Pinging is something your blog software does to tell several services that you’ve posted something new. This quick note, or ping, is used to produce lists of the most recently updated blogs to let Technorati and PubSub know to come by and see what you’ve posted and generally to make sure the blogosphere stays connected. If you ping only one service, make it Ping-O-Matic. This neat, and free, little tool by the creators of WordPress allows you to ping Ping-O-Matic, which then pings all of the most important services for you, instead of you having to do it. This cuts down on your effort, but it also means you don’t need to worry about whether you’re pinging the right places. Ping-O-Matic takes care of it for you.
Whether you choose to use full-text feeds or provide some of the text, make sure you are providing feeds. I’m a big fan of full-text feeds, because they create less of a boundary for your customers to read your ideas. Feeds make it easy for people to read your content on their own schedules—while travelling on an airplane, via audio as they’re driving home, or generally however and whenever they want to hear what you have to say. Feeds are all about lowering the barriers to getting at quality information, so do whatever you can to make sure you aren’t putting up any artificial barriers.
Create Meaningful Titles
Titles are absolutely essential to blogging successfully: good titles mean search engines find you and send you more traffic; attractive and useful titles entice readers to read your stuff, and this translates into more links. Every blog post title should give readers a reason to want to read the entire post. If you own a fashion company, for example, “Exquisite shoes” is probably a bad title, while “Ferragamo designs exquisite shoes!” is far more descriptive.
So what type of blogger do you want to be? A successful industry leader, who takes part in the blogosphere, links out to other blogs and has fun whilst blogging. Or a blogger who does none of the above, receives little traffic, and lacks direction. I’m still relatively new to blogging so I’ll let you decide. Leave us a comment telling us your thoughts, ideas and what you can take out of this post to make you’re blog more successful. Maybe we can all learn a little from the comments you leave.
Blog Content or Promotion?
I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.
Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.
But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.
Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.
Both Content and Promotion
Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.
Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.
Does Blog Content Make You Money?
starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.
Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,
You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.
You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.
Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.
Content makes zero dollars.
You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.
Why Do You Want to Publish an eBook?
One subsection of my eBook on writing eBooks is:
Know Why You Want to Publish an eBook
Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.
But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.
100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.
Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.
Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.
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