Blogging is becoming more popular and competitive and every single day there are thousands of new blogs created so at this rate it becomes very difficult for new blogs to gain traction. While you can easily visit a lot of blogs and read a lot of posts on building a successful blog the truth is that many of the tips you will be reading about don’t work either because the person who wrote the post is a copycat blogger or because the said formula has been overused. It is true that there are a lot of new blogs online everyday and things keep on improving but the truth is that it is the same approach that was used to build a lot of successful blogs 6 years ago that still works today. We only need to stop reading and start taking action, this post will be giving you some tips on how to build a successful blog.
The first step to take when trying to build a successful blog is to differentiate yourself. There are already hundreds of millions of blogs in the blogosphere and more millions are added every month so you can’t afford being the same with the other blogs because it doesn’t work. The real key to building a successful blog is to differentiate yourself. While writing great content and marketing your blog as best as you can is invaluable what makes people share your blog, stick with you and engage with you is your uniqueness. This is also known as your unique selling proposition or USP.
There are many ways to differentiate your blog in the blogosphere and below are some tips to help you make your blog completely different from the other blogs in the blogosphere.
Have a Solid About Page: Every single successful blogger, entrepreneur and business has a story and it is your story that will determine which problem you can solve. A lot of people underestimate the power of an about page but the truth is that this simple page can make a huge impact on how successful your blog will be. We all have an idea of who a blogger is by reading their about page and this idea of who they are will reflect in how we read and see their content. You must have a unique story and the only way to tell the world this story of yours is by having a solid about page. People will find it easier to relate with your content about breaking free from the 9-5 shackles if you tell them how you lose your job and how you were able to build a base online.
Be Personal: It doesn’t matter how great your about page is your readers might only read it once. The only way to let your readers know that you’re a real person who has experienced the same thing as them and who knows, understand and is ready to meet their needs is by being personal with your posts. Don’t try to portray yourself as a company or copy some other big blogger in your niche. Let the real YOU reflect in your posts and your readers will find it easier to connect with you and share your content.
Have a Unique Design: Let’s take a look at this story. You visited a shop that was painted blue last week, you had a terrible experience when you visited the blog and you vowed never to visit them again, you later decided to visit another shop in another country and it has that same color. What will be the first thing to come to your mind? I can bet it will be the memory of your bad experience with the former shop, and this can even affect your decision of working with the shop or not. You might be confused and be asking how this can be solved, and it is as simple as ABC. All you need to do is have a unique design that only you use. I spent over $1500 to design my blog just to make sure it is unique and different from other blogs and I’m so happy to tell you I’m now reaping the benefits.
You should also know that a unique and perfect design is easy to use and will also ensure your readers never forget their experience with you and your blog.
Be Engaging: There is a blogger with the name of Pat Flynn, this blogger is highly successful, he has a blog that is visited by almost 100,000 people every month, he has been interviewed and featured on almost all the big blogs online, he has over 30,000 subscribers (both email and RSS), he makes over $30,000 online yet he makes it a duty to connect and engage with all his readers. While this isn’t what everybody can do, especially at his high level of success, it has really separated him from the rest of the blogosphere and has significantly affected how successful his blog is. His readers don’t think twice before taking action based on his recommendation because they know he is genuinely willing to help them.
Give Your Best Content: One thing I have discovered as a blogger is that creating great content takes time. It is really easy to write a few hundred words blog posts (yes, I do it too) but the reality is that writing more detailed, explanatory and effective blog posts bring more results. I have personally tested this on my blog and I noticed that every single blog post I focus a lot of time and effort on ends up bringing me more than 3 times the number of visitors I get to a shorter and less informative blog post at the same time span. You can only succeed as a blogger if you’re truly there for your readers and this can only be proved by your content. Try to do your best to make sure every single content you write is the best, and your readers will love you for it. If you really want to see an example of a great blog post you can read this one.
Promote Your Blog
A lot of people don’t want to hear this and very few people take it serious but the truth is you can hardly build a successful blog if you don’t focus most of your efforts on promotion. While viral marketing doesn’t rely on much of your efforts it is imperative that you know that you have to do something to give your content the momentum it needs. You have to have an audience base before your content can really go viral and you can’t do that by just sitting at home and expecting them to come.
Writing great content is really important but getting traffic is more important. It is also important to know that while there are many ways to get traffic to your blog it is very important to focus all your efforts on only one technique and you will be happy to see that it works. For example, you might want to focus all your efforts on blog commenting instead of trying to use 6 different techniques that will hardly work.
A great example of this is what I do, instead of focusing on a lot of traffic techniques I decided to focus on guest blogging alone and this has helped me build a blog that is being visited by over 10,000 people monthly and it is also helping me make thousands of dollars every month.
If you’re to ask me what my personal recommendation is when it comes to getting traffic I will tell you it is guest blogging, and to know more about this you can download my free guide on the subject here.
Engage With Your Readers
A lot of us spend a lot of time trying to attract readers to our blogs and when they come we treat them with levity and as if we don’t care about them. It is very important to be careful with how you deal with your readers because they can come and go when they want. Try to engage with your readers by being there for them; whenever they have a question make sure you’re always giving them an answer, whenever they send you an email make sure you always reply and whenever they need your help make sure you give it to them.
You should also know that the best way to engage with your readers is with your content so it doesn’t matter how great you are at replying comments it is of no importance if your content sucks. Always do your best to help and engage with your readers and they will always be happy to spread the word about your blog.
Spread The Word!
It might be that simple but the truth is that simple things bring great results and complex things bring minimal results. Dominating the blogosphere isn’t that complex and it is mostly about you reading and following the advice in this post. Also make sure you share this post with your friends and comment with your opinion below.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
What Does Your Blogging Network Look Like?
I do nothing on my own.
Everything is a team effort.
As I teach in my blogger networking eBook, the way to increased, ever-expanding blogging success is to look for, grow and tap into a huge, loyal network of blogging friends through the power of generosity. Be generous. Help people. Shout out fellow bloggers. Release expectations. Get super connected. Most of us understand this is how to succeed online; be generous and get connected because 100 is better than 1. 100 friend efforts are far better than your effort alone.
One basic problem arises for most new or struggling bloggers: overcoming the deep fear of networking. For odd reasons, humans cling to pulsating fears concerning reaching out to other human beings. Bloggers fear being rejected, failing, being criticized or giving up credit for their blogging success. Honor that fear. See how far you get on your own steam. Not only that, the agony of micro-managing makes you sick, broke and quite dumb, if you are honest with yourself. How silly of you! Why do everything on your own today? Why not comment genuinely on a few blogs, retweet a few blogger blog posts and mention a few bloggers on your blog? Begin networking. Build a network. Succeed online.
What’s It Look Like?
Be honest, my blogging sweet robbins. What does your network look like? Is it even there? Do you even have a network? Many bloggers publish a post, share it to Twitter and Facebook and sit there, dumbfounded. Do you honestly believe your network just materializes out of thin air? Nope. But if you buy my eBook, follow my 13 steps and build your blogger buddy network by being generous, you can land on famous blogs, earn coin and drive traffic to your blog, too. Everything hinges on your honesty. Admit having only 1, 3 or zero blogging buddies. Truths set you free to network generously and successfully.
How to Grow Your Network
Simple. Be generous. Begin now. Publish a thoughtful, personalized comment below. Be seen. I cannot read all comments but the thousands of people who read blogging tips tend to read comments. Somebody eventually reads your blog comment if you comment genuinely and generously every day on Blogging Tips after reading posts. Someone clicks your link because they love your comment and want to meet you. One visit to your blog later, you may have a blogging buddy, or even a client or customer. Or maybe you have a loyal reader. This is networking 101; be generous, engage people and you build your network.
But do not stop after commenting on Blogging Tips. Branch out. Go wide. Read and comment genuinely on other blogs in your niche. Make more friends. Life gets easier and easier if you have more blogging friends in your corner because these folks inspire you to keep going, plus your friends amplify your presence exponentially.
Be generous and genuine. Reach out to more bloggers every day. Networking is a bit uncomfortable sometimes if you look for immediate returns but gliding through these temporary feelings helps you tap into something special with your blog. Connected bloggers have no issues growing their blogging business because 100 is better than 1. Remember that they next time you try to go lone wolf with your blogging campaign.
Are You Leveling Up with Your Blog?
Every time I reach a new level with my blog, I notice another level invites me. I do not work harder. I never work longer. I love what I do and keep generously helping people but think of how to go wide as I level up. Think of that one for a moment: consider how to go wide, and what it means.
I write and publish multiple posts to my blog. Each post gains views. Going wide. 4 quality posts beats 1 quality post. But I go even wider by writing and publishing multiple guest posts daily. I speak to 2 or 3 or more different blogging audiences, going wider and wider, increasing my exposure and expanding my presence online. But I go even wider as I level up; I contribute on Quora and on the Warrior Forum daily. Leveling up is uncomfortable sometimes but always freeing. Leveling up helps you see greater success versus hitting blogging ceilings.
Be More Generous to Make More Money and to Avoid Lulls
I speak to bloggers who suffer lulls. One client signed up 4 months ago but no clients signed up since. The appearance of a 4 month client drought, or lull, simply indicates a lack of leveling up and a lack of generosity. Even if no clients signed up during your 4 months of leveling up, your eBook sales would triple. Audio book sales would jump, too. Plus you would open 2 new income streams. This just happens. Be generous and blogging will be generous to you.
Being more generous by helping more folks across multiple platforms feels uncomfortable sometimes. Who wants to go wide when doing so means leaving your comfort zone on a daily basis? I love blogging. But I feel uncomfortable writing my third post on a train ride to Connecticut. I will go super wide when I reach the destination though, publishing a combo of posts and guest posts to level up effectively, reaching more people in less time.
Most Bloggers Never Level Up
Most bloggers write and publish a post to their blog weekly. Struggles ensue because they never level up after publishing weekly for 3-6 months. Be more. Serve people generously. Go wide. Publish blog posts and guest posts more frequently to expand your reach. Increase blogging traffic and profits.
Why do you think most bloggers never make $100 during their careers? Few bloggers regularly level up, playing small to be comfortable, dodging their fears. Of course, their fears manifest as 0 dollars and 6 blog visitors daily for the next 12 months UNTIL they level up, go wide, be generous, leave their comfort zones and face their fears. This is not a fluffy, pleasant process but we all pay a fear tax to level up and to become successful bloggers.
Pay Up to Level Up and to Play Up
Pay up by spending time and generous energy reaching as many people as possible through blogging. Guest post. Publish more frequently to your blog. See increased blogging responsibility as more fun and freedom and service. I enjoy freedom offline because I level up online. I pay up, level up and play up in higher blogging circles because all top bloggers paid the same dues to reach the top. Why do top bloggers hobnob with one another? Top bloggers respect how other top bloggers pay their dues on this blogging journey and connect deeply with one another, co-promoting each other’s success.
The fun and freedom you experience through blogging is well worth the effort and discomfort of leveling up.
If you need a guide for facing blogging fears, grab my blogging mindset eBook on the way out.
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