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The Blogger’s Guide to Launching an eBook

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eBook marketing is a powerful way to build your personal brand, optin list and even some income (if you do your job right!)

Therefore many bloggers write eBooks in an effort to come up with alternative and self-serving blog monetization method.

However writing an eBook is only first part of the task, arguably the easiest one.

What happens next?

It is time to start preparing your ebook launch… yay! Is there anything more exciting or nerve wracking? The excitement of what could be on the horizon for you. Will the book sell well? Will people like it? Could this be the beginning of something incredible for you?

All of these questions are probably filling your head, and you have every reason to be giddy by the prospect.

But don’t let that giddiness stop you from taking advantage of the moment. There is a lot to consider when preparing for a book to launch. You can improve your visibility, which is turn will improve sales and hype, weeks before your book hits shelves (or ebook databases).

Here are some tips for your pre-launch, which are just as important as the launch itself.

Be prepared for disappointment

It is sad but true: first time authors are rarely given a leg up. Sure, you hear about these writers who publish a novel and explode onto the scene. But they were writing well before that point and already had a foot in the door. Their publishers, whom they had gained before hand, took care of a lot of the work in the PR category.

Besides, the landscape of publishing has changed a lot, thanks to the Internet. If you are publishing digitally, don’t expect a sudden rush of fame and recognition. That has to be worked diligently towards.

Set realistic goals

This goes along with the above tip. When you are preparing to launch, you should have a clear set of goals in mind.

What do you want to accomplish? What are you hoping for, in terms of readership? Profits? Eventual payoff in the long term?

Keep your goals manageable and small (especially if this is your first ebook), and then build on those successes later.

This will keep you from getting discouraged and will motivate you to keep moving forward.

After all, the Internet has given everyone an ability to become a published author, so it is not easy to stand out. It will take a lot of time, work and possibly investments.

Create a powerful landing page

This is crucial. Everything else you do to market your eBook needs to start and end here. You need an ultimate resource talking about you, your book and which problems it solves.

The page needs to be compelling enough for your future readers to optin to receive a free chapter (or to buy/download the book right away).

It is a good idea to get the page ranked in Google for it to become a traffic sources of its own. For that, you will need to identify keywords and optimize its copy.

Use Text Optimizer to build your landing page copy. Text Optimizer is the semantic analysis and search intent optimization tool helping you write content that matches Google (or Bing) users’ expectations. It’s also a great way to optimize your content for it to rank higher in Google:

textoptimizer

Get hype started early

The earlier buzz begins to build for your book, the better. Whether you are a blogger launching an ebook, or an author publishing a novel, you want people talking about it.

A couple of months is a good starting point, but a couple of weeks can make a lot of difference, as well. Use social media platforms.

  • Share with Facebook followers little excerpts.
  • Brand a hashtag. Hold a tweetchat.
  • Have giveaways so a few people can get free, advanced copies of the book.
  • Share a free chapter.
  • Set up an email newsletter to build a community of your loyal readers
  • Ask for people to share your updates, and remind them regularly about the coming book.

Get your readers excited.

Tweetchat

Remember that gaining readers is more important than profits

This is especially true for first time writers. If your book is good, it will sell. But in the beginning, it is a lot more important to get your work out there and build an audience first.

For example, 1000vultures was a Reddit user who began a long term story on the subreddit NoSleep. He gained a large following and buzz continued to build about his story.

One day, he announced that he would be selling a more complete version in novel format on Amazon, under the name Dan Auberbach. His novel, Penpal, has become quite popular and exists in a physical format.

reddit author

But he gained his readers before he ever made a profit. That is why so many Amazon ebook writers will allow their works to be lended out as part of the Prime library, or sell for $0.99

Focus on building community and your optin list (while keeping GDPR regulations in mind) rather than getting rich overnight.

Take advantage of connections

Do you know some other bloggers or social media influencers? Start cashing in those favors, because they are going to be important to getting the word out about your work.

Ask bloggers to read and review the book ahead of its release. Offer to write blog posts and include information about the book in your byline. Ask pages to promote it on Facebook, Twitter and other social networks.

Even better, if you have the skills or resources to create sharable content, you will see even better results.

A perfect example of this can be seen in this Guide to Google Analytics, which is presented in a unique infographic form.

Look at the type of industry you are in, and then compile a ton of stats and create a unique infographic of your own.

Do something quirky

When Random House was promoting the book Zone One by Colson Whitehead, they began to post Twitter updates featuring the hashtag #RHZombies that had to do with the undead.

This quirky little bit of promotion was popular, and led to thousands of favorites and retweets.

Likewise, don’t try to get published. You can start selling your ebook without ever publishing it. There’s no need to follow a traditional route. You can come up with your own!

Think outside the box, and you will be more memorable, and successful.

Have you ever tried to write an (e)book? Do you have you got a tip or two for an ebook pre-launch? Let us know in the comments!

Anna Fox is blogger behind Hire Bloggers, a free resource helping bloggers to find online gigs and start earning money

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Blogging

How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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Are You Trying to Rank or Help People?

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Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?

But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.

Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.

Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.

Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.

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