eBook marketing is a powerful way to build your personal brand, optin list and even some income (if you do your job right!)
Therefore many bloggers write eBooks in an effort to come up with alternative and self-serving blog monetization method.
However writing an eBook is only first part of the task, arguably the easiest one.
What happens next?
It is time to start preparing your ebook launch… yay! Is there anything more exciting or nerve wracking? The excitement of what could be on the horizon for you. Will the book sell well? Will people like it? Could this be the beginning of something incredible for you?
All of these questions are probably filling your head, and you have every reason to be giddy by the prospect.
But don’t let that giddiness stop you from taking advantage of the moment. There is a lot to consider when preparing for a book to launch. You can improve your visibility, which is turn will improve sales and hype, weeks before your book hits shelves (or ebook databases).
Here are some tips for your pre-launch, which are just as important as the launch itself.
Be prepared for disappointment
It is sad but true: first time authors are rarely given a leg up. Sure, you hear about these writers who publish a novel and explode onto the scene. But they were writing well before that point and already had a foot in the door. Their publishers, whom they had gained before hand, took care of a lot of the work in the PR category.
Besides, the landscape of publishing has changed a lot, thanks to the Internet. If you are publishing digitally, don’t expect a sudden rush of fame and recognition. That has to be worked diligently towards.
Set realistic goals
This goes along with the above tip. When you are preparing to launch, you should have a clear set of goals in mind.
What do you want to accomplish? What are you hoping for, in terms of readership? Profits? Eventual payoff in the long term?
Keep your goals manageable and small (especially if this is your first ebook), and then build on those successes later.
This will keep you from getting discouraged and will motivate you to keep moving forward.
After all, the Internet has given everyone an ability to become a published author, so it is not easy to stand out. It will take a lot of time, work and possibly investments.
Create a powerful landing page
This is crucial. Everything else you do to market your eBook needs to start and end here. You need an ultimate resource talking about you, your book and which problems it solves.
The page needs to be compelling enough for your future readers to optin to receive a free chapter (or to buy/download the book right away).
It is a good idea to get the page ranked in Google for it to become a traffic sources of its own. For that, you will need to identify keywords and optimize its copy.
Use Text Optimizer to build your landing page copy. Text Optimizer is the semantic analysis and search intent optimization tool helping you write content that matches Google (or Bing) users’ expectations. It’s also a great way to optimize your content for it to rank higher in Google:
Get hype started early
The earlier buzz begins to build for your book, the better. Whether you are a blogger launching an ebook, or an author publishing a novel, you want people talking about it.
A couple of months is a good starting point, but a couple of weeks can make a lot of difference, as well. Use social media platforms.
- Share with Facebook followers little excerpts.
- Brand a hashtag. Hold a tweetchat.
- Have giveaways so a few people can get free, advanced copies of the book.
- Share a free chapter.
- Set up an email newsletter to build a community of your loyal readers
- Ask for people to share your updates, and remind them regularly about the coming book.
Get your readers excited.
Remember that gaining readers is more important than profits
This is especially true for first time writers. If your book is good, it will sell. But in the beginning, it is a lot more important to get your work out there and build an audience first.
For example, 1000vultures was a Reddit user who began a long term story on the subreddit NoSleep. He gained a large following and buzz continued to build about his story.
One day, he announced that he would be selling a more complete version in novel format on Amazon, under the name Dan Auberbach. His novel, Penpal, has become quite popular and exists in a physical format.
But he gained his readers before he ever made a profit. That is why so many Amazon ebook writers will allow their works to be lended out as part of the Prime library, or sell for $0.99
Focus on building community and your optin list (while keeping GDPR regulations in mind) rather than getting rich overnight.
Take advantage of connections
Do you know some other bloggers or social media influencers? Start cashing in those favors, because they are going to be important to getting the word out about your work.
Ask bloggers to read and review the book ahead of its release. Offer to write blog posts and include information about the book in your byline. Ask pages to promote it on Facebook, Twitter and other social networks.
Even better, if you have the skills or resources to create sharable content, you will see even better results.
A perfect example of this can be seen in this Guide to Google Analytics, which is presented in a unique infographic form.
Look at the type of industry you are in, and then compile a ton of stats and create a unique infographic of your own.
Do something quirky
When Random House was promoting the book Zone One by Colson Whitehead, they began to post Twitter updates featuring the hashtag #RHZombies that had to do with the undead.
This quirky little bit of promotion was popular, and led to thousands of favorites and retweets.
Likewise, don’t try to get published. You can start selling your ebook without ever publishing it. There’s no need to follow a traditional route. You can come up with your own!
Think outside the box, and you will be more memorable, and successful.
Have you ever tried to write an (e)book? Do you have you got a tip or two for an ebook pre-launch? Let us know in the comments!
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
Do You Assume too Much?
One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.
These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.
This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.
A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.
Blogging Success Is YOUR Choice
Blogging success is your choice. Blogging failure is your choice. YOU choose. Never blame anyone or anything for your blogging failure. Everything in life begins and ends with you because life follows your thoughts and feelings. People or things may *appear* to slow you down or get in your way. But all appearances are illusions. Illusions are not real, not true. You and you alone choose to succeed based on your chosen thoughts and feelings, independent of situations or circumstances around you.
For example, I had a tough time falling to sleep last night. Didn’t pass out until after 6 AM and only slept to 9:30 AM. Tossing and turning, my mind raced with fears. I feared being exhausted and getting sick. I feared work I’d be behind on, today. I also feared simply sitting with my racing thoughts and feelings, being in bed for hours, since I lay down in bed at midnight. I could choose to lay in bed to observe the fears or I could watch Netflix. I chose to observe fears. Eventually, I chose to get up and write my first blog post of the day at 5 AM. I feared waking to work due to fatigue. But nudging into the fear allowed me to create content, positioning myself to expand my success.
I also chose to wake at 9:30 AM after limited sleep to do 20 minutes of intense Kriya yoga, to meditate for 30 minutes and to spend 30 seconds in an icy cold shower. Heck yeah I feared doing each on 3 hours of sleep. But successes CHOOSE to BE the people that succeed. Life unfolds as a series of personal choices. Either you make comfortable choices based on fear, struggle, fail and quit blogging. Or you make uncomfortable, freeing and usually fun choices based on love, leading to your blogging success. You choose. No one can choose for you. No one can wade through fear for you. No blogger can glide through the discomfort for you. This is an intimately personal experience that you need to face, embrace and live, to succeed in blogging, all based on your choices.
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I observed these cute little – actually big – guys during my 4 month trip to Savusavu, Fiji. The little dog men swooped in every night like clockwork, working the papaya trees on the front lawn on dusk. The fruit bats never missed a night; their survival depended on feasting at sundown every single evening. Develop the same attitude with your blog to guarantee success. Be like clockwork. Show up daily. Work. Shine bright in a world of blogging failures who choose to work in fits and starts before choosing to quit. Blogging feels uncomfortable but the journey gets easier success-wise by choosing to wade through scary, unpleasant periods. You have a personal choice to make: generously help people for hours daily over years to succeed online. Or choose not to, guaranteeing your failure. You choose. I believe in you. I know you can choose success. Choose not to fear burnout. Choose to be happy about your future blogging success.
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