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The difficulty of running several blogs

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There has been a lot of discussion regarding blog networks recently and the challenges that arise from running multiple blogs. David Peralty, one of the co-founders of the blog network Grand Effect, wrote a great post about a week or so ago entitled ‘Blog Advertising Difficulties: Blog Network Doesn’t Mean Big Money‘. In his post David explained the difficulty in getting a good advertising rate from ad networks. Just 2 days after David wrote this post it was announced that the popular blog network Know More Media was closing shop.

Jeremy Wright, CEO of b5Media, had invited bloggers from this closing network to join b5Media and a few days later gave some tips on how to run a successful blog network in his post ‘A Whole Lotta Thoughts On Blog Network Success’. I found this post very insightful as Jeremy runs one of the biggest and most known blog networks on the web and he clearly knows how the blogging industry ticks. In particular he made a very good point about how the selling of ads works with networks. Here’s point 4 from the ’10 Reasons Managing Bloggers (and Blog Ads) Is Harder Than Your Grandma’s Corns’ part of his post :

In order to move beyond AdSense-style ads, you need to move up the food chain: Most bloggers or groups who are forming blogs together assume that if you grow traffic, you’ll be able to quickly improve the quality of your ads. It’s really not that easy. You need to “move up the food chain”. The advertising food chain basically works like this: some media buyer somewhere (in an agency or in a company) decides he want to buy ads. He convinces his clients to spend something ridiculous like 20$ CPM on the ads. He then farms some of the ads out to the ad networks he works with at 4-5$ CPMs (TribalFusion, Burst, etc).

These networks then cross-sell and backfill their inventory to the point where regular bloggers are lucky to get a 1$CPM (if they can even get into the network). Boutique shops take the “high value” inventory and do the same cross-selling game, so that bloggers are lucky to get a 2-3$ CPM these days (it used to be 5-6$ CPM). And folk with direct relationships with media buyers get the rest (at 7-10$ CPMs). But if you thougt getting into the ad networks was hard, it’s 5x harder to get into the boutique networks and 100x times harder to get those direct relationships going.

The difficulty of running several blogs

One of the reasons I am very interested in all of this is because I run a few blogs myself. As well as Blogging Tips, last year I started an entertainment/joke type site with a friend and I started a UK technology blog too which concentrates on gadgets, gaming and computing. When I have time I also post on my personal blog too. I have never put as much energy into my joke and technology blogs as I have into BT though I am looking to rectify that.

The problems which I face with running multiple blogs are not that different from the problems which blog networks face. Infact, if my blogs were to become more successful I would definately consider co-branding these blogs in the way tradional blog networks do though I don’t think the day to day management of the blogs would change.

So what difficulties do you face when you run multiple blogs? Well, the biggest challenge is management. You have to manage your time effectively and if you have people writing for you, you need to manage them too. Updating your blogs software, design and coding your blogs theme and promoting your blog are tasks which all bloggers face however when you own a few blogs these tasks are obviously magnified. At times it can seem like a juggling act.

It isn’t always easy finding good bloggers

With my 2 other blogs, which I mentioned previously, traffic is not at a level where I am able to negotiate with ad networks. This is something which I will no doubt face in the future though the biggest problem I face with these blogs just now is finding good writers. This is a problem which I am sure many blog networks and indeed many blog owners face. It can be difficult for both the blog owner and the blogger to set blogging rates and I know that in general the money bloggers get for writing for blogs is quite low however from a blog owners point of view, it is very difficult to find an author who consistently writes good posts on a daily basis.

I recently parted ways with 2 authors with those blogs because of this. When they first started their posts were longer and more thought was being put into them. However, as time went by posts got shorter and most seemed like they were rushed. I have went through 4 or 5 authors for each blog and either I have been very unlucky or this is very common. The bloggers all started off enthusiastically but as time passed, the quality of posts dropped. The fact is, there are a lot of bloggers who don’t put the same effort into paid blog posts that they do into posts on their own blog, which I can appreciate to a certain extent.

Fortunately, BloggingTips hasn’t really had this problem and I’ve been happy with the vast majority of bloggers who have written on this blog and I believe there are a few reasons for this. First of all, authors write weekly and not daily, which means that authors should struggle less for post ideas and are less likely to rush posts. Secondly, all authors who write here have a blog of their own and since their blog is stated with all of their posts it’s in their best interests to write high quality articles as it promotes their own blog and raises their profile. With my other blogs this wasn’t the case, I don’t recall many of the bloggers running a blog of their own. With no blog and no interest to raise their blogging profile, the incentive to write great posts on a consistent basis is lower.

Going Solo

At the moment I do not have any authors hired for my 2 new blogs and therefore I will be writing all posts myself. There are pros and cons for doing this. By writing posts myself I can make sure that the standard of posts are higher and make sure the blogs go in the direction I want them. However, it also means a little more work for me which may be a problem some days. For example, if I have been spent a few hours writing a long post on BloggingTips and a few hours working on something else, the last thing I may want to do is write another few posts. Blogger fatigue affects everyone and the end result is usually a rushed poor quality post. This is something I am conscious about and another reason why time management is very important when you run multiple blogs.

Overview

I’m not surprised that some networks are struggling to be profitable. Large blog networks are in a position to negotiate with advertisers directly but challenges arise with more mouths to feed and more people to manage. More and more bloggers are opening a 2nd or even 3rd blog of their own and are facing the same problems which these blog networks are facing.

Regardless of the challenges that a 2nd, 3rd or 4th blog will create, it can be very rewarding so I wouldn’t discourage anyone from increasing their blogging portfolio. Just remember, it can be difficult to manage your time effectively with multiple blogs. Outsource some work if you can afford to do so and try and not put yourself in a position where you are stressed as one if not all of your blogs will suffer.

🙂

Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Blog Traffic Loves Generous Service

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Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.

What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.

Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.

Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.

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Why Ask Blogging Questions Already Asked Thousands of Times?

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Ya know what?

I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.

Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.

I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.

I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.

No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.

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When Is It Too Late to Start Blogging?

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Never!

Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.

Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?

The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!

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