Connect with us

Blogging

The Passion Behind Every Successful Blogger

Published

on

If you are reading this post, you are no doubt a blogger… or at least want to be one. It takes a special type of person to be a blogger. You have to be open to letting your opinions be heard, have a passion for the topic which you write about, and also treat your blog like a small business, in that it’s a serious means of communication and will build over time.

In this post I’m going to document three reasons why blogging is important and how it can be seen as a small business, even if you are just blogging for fun or for non-profit.

You are What You Blog

The saying goes, “you are what you eat“, but when you are a part time of full time blogger, there’s a good chance YOU ARE WHAT YOU BLOG. Let’s take Gary Vaynerchuk for example. Gary spent his life becoming one of the world’s most intelligent people when it comes to wine, then he created a blog about wine and his brand and business just blew up… Gary is essentially, “The Wine Guy”!

Blogging is all about writing about what you love or have an interest in, while communicating with others interested in that same topic. As your blog continues to grow and you build a larger readership, your name/brand will continue to grow, along with your knowledge on the topic that you continue to write about.

Blogging Takes Time… A Lot of Time

For anyone who has tried to make money from blogging, I’m sure you already know the frustrations of how long it can take to bring in new readers and actually start making money with your blog. If you are writing from a passion and interest perspective, in the beginning phases of your blog, you will be writing for yourself. It won’t be til the search engines index your content and others start to share what you are writing about, that you will start to see a communication through your blog. Even at these stages it can be complicated and tough to earn money with your blog.

Some of the most successful blogs out there are ones that never planned on making money, but they just kept writing content and built a huge readership over time. It’s this type of content and passion behind a blog that will lead to bigger success down the road, and maybe even financial success!

Turning a Blog into a Business

Looking ahead… you now have a successful blog with thousands of visitors reading your content every day. How can you start to monetize your blog and start turning a profit. A quick answer is to start selling advertising on your blog, while a smarter answer is to build a product or service around your blogs topic. By selling advertising on your blog, you can bring in a monthly revenue source month after month, but depending on your blog niche, you may find your advertisers aren’t relevant or not making any sales. By focusing your efforts on creating a product or service around your blog, you will not only be providing a premium service to what people are already looking for, but since you own the product/service, you will also be 100% behind the product, while making nice margins on all sales.

Be sure to check out a few other posts I previously wrote, about how to monetize a blog without jeopardizing your readers or page space.

The Future of Blogging and Small Business

Blogging has changed the way the world does business online. Ten years ago I was a die hard internet marketer, creating ad campaigns and HTML based web sites. Now I create the majority of my sites in the WordPress platform, and only started blogging four years ago, yet I now have a large presence and following in the blogger space. Blogging isn’t for everyone, but if you have the writing skills, passion for a topic and really want to make a go at building something great, blogging is a great place to start!

I received compensation from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. This post was sponsored by Visa Small Business as part of their #gobiz Sweepstakes for @VisaSmallBusiness. Visa will be rewarding small business owners with $10,000 in prizes for their hard work from October 25th through November 17th. Visit here http://hosting.thetenthwave.com/visasb/ for more details, and follow @VisaSmallBiz for ways to help make your small business more efficient and successful. Discover more at http://visa.com/business.

  •  
  •  
  •  
  •  

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

Continue Reading

Blogging

Do You Need to Make a Huge Blogging Shift?

Published

on

Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?

But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.

Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.

This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.

Shift

Maybe it is time to make a shift, guys.

2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.

For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.

Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.

All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.

What About You?

Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?

Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?

Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.

May be time for a big shift guys.

  •  
  •  
  •  
  • 1
Continue Reading

Blogging

Why Comedians Teach You a Powerful Blogging Lesson

Published

on

Last night I saw a funny comedian perform in Atlantic City.

Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.

He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.

I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.

All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.

Bloggers Need Thick Skin

I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.

I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.

Do Not Care What People Think

Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.

Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.

As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.

Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.

Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.

  •  
  •  
  •  
  • 1
Continue Reading

Blogging

Do You Have an Exit Plan for Your Blog?

Published

on

This past week I ceased sharing posts in blogging tribes.

I finally got it; I joined tribes because I feared unless I shared other blogger content, nobody would read my content. I feared if nobody shared my content, nobody reads my content, and I needed to share other blogger content to effectively influence bloggers and people to share mine. Ouch.

As you can imagine, I put in many long, hard hours working a job, NEEDING to be online to succeed with my blog. Rewind. Working a job. Did you see this phrase? I worked a job. I needed to be online to succeed. Largely, at least. Does that sound like a business owner to you? Does that sound like leveraging? Sure I drive some passive traffic and profits to my blog but being honest, I largely worked a job and had a job for much of my 10 years online, and I did not have a pure business so I could step away from my blog and business for months, at a time. Or, forever.

Exit Plan

I have more of an exit plan now. I have a blogging business. I am writing my tail off to be in as many spots as possible without relying on sharing tribes and other groups that require me to be online, to social share posts, so other people can social share my posts, so I get traffic and profits. I began to think; what am I doing? I mean, if you love joining social sharing tribes, do it. Nice friendship builder. But you need to have some exit plan with your business and need to see how you can step away one day so it is about a 100% passive income machine – or, so you can sell it at a tidy profit – in order for you to be a free entrepreneur, versus a bound employee.

Think Leveraging

I am having so much fun writing blog posts and guest posts daily. Plus it is easy peasy. Every piece of content is forever, unless all these blogs vanish or get closed out by all these bloggers. Fat chance. Plus I can drive to Atlantic City today with my wife and enjoy a show this afternoon into evening and my business will still grow from a heavy passive element. Even though I am online writing this morning, all my blog posts and guest posts serve as a passive promotional army for the Blogging From Paradise blog and brand.

Imagine me trying to social share other blogger posts as I am driving down the Parkway? Not happening.

Networking Rocks

Network. Have fun making friends. Build a rock solid foundation for your blog. But eventually, evolve into someone who leverages your presence so you work a business, not a job. Any strategy 100% dependent on you being online, sharing blogger content so other bloggers share your content and boost your success, is a job, not a business, because you are tied to the online world and have no exit strategy, and a light passive element to your blogging business.

Gradually place less emphasis on networking online. Focus on purely passive elements, like writing more blog posts and guest posts, which last forever. Humans change, quit, fail, change tastes; you never want to be at the mercy of the fickle human beast. Unless all blogs close down, all of those blog posts and guest posts you wrote are pretty much forever.

Focusing a bit more on things – things helping people – helps you leverage your blog and business powerfully so you can make an exit plan and step away from your blogging business for 1, 2 or 3 months. I know bloggers who take vacations for months; everything keeps growing money-wise because they leverage, and are not dependent on people for cash flow, because their system creates the cash flow.

Trust in the process plays a big role too.

  •  
  •  
  •  
  •  
Continue Reading










Trending