I wanted to put together a plan to help people who are wanting to build a business using blogging. There are a lot of people telling you that you can make money online blogging and they are not lying, you can make good money from blogging but it isn’t particularly easy especially if you do not have a plan or follow a system.
Writing blog posts every now and then will not build you a business; waiting for the advert breaks in your favourite TV shows to write a quick post simply will not create the content that you need to build a blog big enough to make money.
In a nut shell, you need a plan, if you don’t have a plan you do not have a linear train of thought and nothing to work towards. You will just be ambling around bouncing from one job to another and getting nowhere.
It sounds clichéd but this saying really does sum it up… ‘Fail to plan, plan to fail’ simple.
For new bloggers just starting out I wanted to think up a plan that could greatly help them to become more successful quickly. Use this as a guide, do the bits you want to do and forget those parts you don’t. This guide is an example for you to work with and create your own plan. Of course you can follow it as it is. Whatever you do, you need to have a plan or schedule to work with to even come close to being successful.
What follows is my plan for starting a blog and building it quickly up to a point where it is growing thanks to the help of others leaving you to focus on other tasks.
The Workable Business Blogging Plan.
1. Register a Domain and Get Hosting.
Obviously you will need a website to get started, you might already have your website set up, if so then this part is complete. Both domain registration and hosting can be done using Hostgator. Without hosting or a domain name you won’t have an online business. For help setting up your website click here.
2. Install WordPress
Next you need to install WordPress, this is easy to do in the CPanel area you get when you buy hosting. If you do not yet have hosting and think creating your blog is hard we can do it for you for free here. You can use a free WordPress Theme or you could invest in a premium Theme like those found at Woo Themes. Premium Themes can give you more functionality and scope than the free ones.
3. Add An Email Opt In Form To Your Site
From day one you should start to build an email list. Create an Aweber account and build an email capture form to install on your website offering a monthly newsletter. There are different kinds of email newsletters, some people write a post good enough to be on the blog that they send to their email list as a subscribers only bonus post, others send a shorter email with advice and some people send a weekly roundup.
The easiest email newsletter to send is the weekly roundup; if you are publishing a new post everyday you have 7 new posts to remind people about. With so much content being created this type of email gives you plenty to add in the email without having to write new content.
When you build an email list you create a list of people to promote future posts, products and promotions to. You can send traffic back to your blog which will be noticed by the search engines, they love sites that have returning traffic. Building an email list is one of the most important things you can do when you start an online business.
4. Create Twitter, Facebook, YouTube & Google+ Accounts
Get these in place when you start your blogging business and use them to build a following to send traffic back to your
blog. Every time you write and publish a new post share it on these networks. When you create a video to share on your blog, upload it to YouTube and host it there, videos in YouTube can be taken and use by other sites as well as appear in the Google search results. This is great for getting free traffic.
A lot of the social media work can be controlled and automated by using software like TweetAdder for Twitter or Hootsuite which is ideal for most if not all of your social media networks, all of them accessible from one dashboard without having to log in to each one separately every time you want to share your latest post.
5. Create 1 New Quality Post Per Day For 3 Months.
This will be the hardest part and will take some time getting used to. You will need discipline and motivation. You now need to write at least one quality post to be published per day. These posts need to be 800 words or more and very helpful.
They need to be of the best quality possible, Google and readers love quality, your readers need to leave your site feeling that they have learned something new and valuable.
You can create video posts and podcasts but they would still need to have plenty of good written content with it. The idea is to give the readers plenty of useful information. To keep costs down you need to write and create your content yourself. You can outsource it if you want but that is your choice.
You may decide to publish fewer posts per week but that will create less powerful results. You need to be consistent, stick to getting a quality new post published every other day if you believe everyday is too hard going for you.
3 months of solid work and you should start to see movement in the search engines and get traffic to your site, I say should, for some people it might be more or less depending on what other tasks you perform during that 3 months. If it doesn’t happen in 3 months, do not despair, it will happen just keep at it. This is a business and you should be thinking long term not short term anyway.
6. Write 2 Guest Posts Per Week.
Write 2 guest posts or more each week and get them published on other sites to create backlinks to your site as well as start to create a recognised name for your site. The better your guest posts are then you stand a better chance of having it accepted on sites with higher page rank. Getting a post published on a site with a good page rank will be better for you.
Find sites asking for guest posts and send them an email offering your post to them. Every site requires a new unique post for their site only. There is a science to writing a good guest post and you need to make sure that you write the best posts possible. Zac Johnson says that ‘your guest posts should be better than those on your own site’
7. Join Guest Blogging Sites
There are networks where you can join and submit posts to be used as guest posts; you will also find people who have submitted their own posts and articles looking for sites to publish them. You can find some potential good writers in these networks and this is in preparation for a following stage. Some guest posting sites are GuestBlogIt.com, MyBlogGuest.com, Guestr.com and BlogSynergy.com
8. Start Commenting On Blogs & Forums
This is a must do job, in the first 3 months you should be commenting on other same niche sites and building up a network of friends and more importantly new readers. You should not be just adding crap useless comments but you should in fact be discussing the post you have read and making friends.
Offer opinions, tips, advice and personal stories on the post topic, you need to interact with other commentators and the post writer. You are being seen and creating a healthy trust as well as creating a network along with hijacking some of the big sites traffic for free.
Many of these comments can get you links back to your site which can help but it is really all about the relationship building and free traffic. To be successful at blog commenting you need to read the post, otherwise you will not know what to write about and will look like you are leaving comments for spam reasons.
Create a spreadsheet of the best blogs in your niche and visit them as often as possible. John Chow (who now makes $40,000 a month from blogging) says that in his early days he would leave comments on at least 3 different blogs each and every day. If you think you do not have the time you could do this task while having a tea break or during lunch.
Failing that you could hire a close friend or someone in your family like a child or nephew to do this job for you as they sit and watch TV. Offer them £-$10 a week to place a set amount of comments each week as long as they read the posts and leave quality comments that sound like you. It would be wise to have them record the posts they comment on each week and that way you can check that they are not simply leaving … ‘nice post, I have bookmarked and will return again’
9. Create A Write For Us Page
Create a write for us page outlining exactly what it is you want and what you will accept. Try to wean out as much wheat from the chaff as possible from the beginning. Include a contact us form at the bottom of the page for writers to contact you and submit their posts.
By doing this you will soon be sent posts that you can add to your blog giving you free content and start taking some of the pressure off of your writing schedule. You might also find potential good writers who could help you grow your blog when it is ready for stage 10.
10. Invite Your Favourite Writers To Write For You
Once your site has grown and has a good number of monthly visitors and readers you can invite some of your favourite writers or guest post suppliers to write for you on a more permanent arrangement. Create an author account within your WordPress site giving them their own login details so they can add and schedule their posts to go live without your interaction.
You can set the rules so that every post has several internal links sending readers to related posts on your site and that they can then add one link back to theirs, you could suggest that each new posts has to be scheduled for a certain amount of time giving you the option to check that they are up to your standard so you can delete any if required and add affiliate links to the article.
Take a look at this site and you will see that there are several writers for the it even though it is owned by Zac Johnson. You could do the same, if your writers were happy to post 1 new article a week then you need a team of only 7 writers. If you wrote one post yourself then all you will need is 6 writers.
How hard can it be to create a team of great writers all willing to write for you? Remember they will get extra exposure helping to build up their names and brands also their sites receive free traffic and links. They get back just as much as they put in. Both parties win from this arrangement.
You could have a team of 14 writers all adding just one post every other week or have a team as well as submitting the one off guest posts that you will still receive. I have had several posts published on sites even though I wasn’t a member of the sites main writing team.
Everyone who has a post published on your site whether they are a guest blogger or one of your new writing team will share their posts as well as some of the others on their social media networks. This can create an influx of traffic to your site from their large lists of followers.
What really matters is that your site is getting quality content that is being published each day. This will please Google and it will please your readers and it will really please you in the long run.
11. Let The Writers Create The Content & You Focus On The Business
Now that you have a team of writers adding content to your site for you, you can slow down on the writing schedule and now focus on the other aspects of building your online business. You can go looking for those great affiliate offers that can generate you money or focus in finding people to advertise their services on your site earning you a monthly income.
There are a lot of jobs that need doing when you are building an online business, from WordPress maintenance to traffic generation. You could focus your writing skills to creating free reports and eBooks to give away for traffic generation, email list building and relationship building. These reports could have affiliate links within them and become another source of affiliate commissions.
You could write more guest posts and have them submitted to other new sites creating new links and more free traffic sending readers to your now well stocked and live blog. You could use your time creating great ‘How to’ video tutorials or create a series of videos and start a monthly membership course or product.
Eventually you will hit the tipping point where your site will grow on its own and you will benefit from all of your hard work. It might take 3 months or it might be longer, what is important is that you do not expect to be successful after just 3 weeks and give up. In the online and internet marketing world dreams have been sold and promises of fast riches were made so people now expect it to happen overnight.
The truth is this, if someone makes a lot of money fast they are the exception to the rule and not the norm. This is a business and you are building it, we know off line businesses require time to build and we should approach the online business in the same way.
We should mental allow ourselves at least a year or two before we expect to see results, if they come sooner then that is great but if we do not think in terms of a year or more we would become disheartened too quickly and give up, this is not what we want you to do.
So there you have it, a plan or guide depending how you want to see it of a way to get focused and build your blog business quickly. Scheduling time to write and time to do the blog comments along with all of your other tasks will help you to keep more focused and achieve your goals.
Create your own plan, get serious about your work, do each task daily with discipline and make success happen.
What Should You Write about for Your Blogging eBook?
I have written and self-published over 100 eBooks.
About 40% focus on blogging tips.
As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?
Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.
I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.
Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.
Listen to Your Readers
Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.
Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.
Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.
Get writing, bloggers.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
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