I just finished reading an article by Aaron Schoenberger that makes a convincing case against article spinning. I couldn’t agree with him more that spinning articles is what’s been called the ‘easier softer way’ in other arenas and there are several reasons why you can’t replace spun articles with original fresh content. Following is a list of just a few of them.
- Spinning old articles is a cheap way out and sooner or later your readers will catch on and lose respect. If you’re just going for seo mileage, then you might be able to get away with it for awhile but remember the old argument that seo is only part of what you need for a complete package. Try as people might by replacing and alternating words in the text, there’s no real way to replace the kind of new ideas that appeal to readers and prospective clients alike. Article spinning gets by copyscape but the same ideas are still reused.
- Mistakes happen. Remember that no one wants to get penalized for duplicate or plagiarized content even if it’s an honest mistake. When you consider all the energy it takes to write fresh content and then compare it to the amount needed for spinning and the care needed to do that correctly, the best way is clearly writing the fresh stuff. Of course, there are those who don’t have time for either so the ROI that comes with hiring a good content writer (nudge, nudge, wink, wink) is well worth it.
A further article I just finished reading by Peggy Tee brings up another interesting point. Namely, good writers are hard to find. She writes many writing services rely on fast turnaround and that leads to low quality. You need to be especially wary of writing services that use templates. You want nothing to do with those as originality isn’t about tweaking the information on a template to suit your business. Individual content writers with their own websites are the ones that can put a little personal touch into what they do so you get the best results.
In one big way, using an article spinning service falls under the same category as using a writing service in that you’ve detached yourself from the personal touch a content writer can provide.
It’s important to remember when you’re looking for any kind of web content that you don’t rush into things and buy something as a quick fix for your seo needs. Getting an individual content writer is the way to go because you’ll be able to discuss the terms and even the tone and content on a personal level. When you find one of these writers who also knows a little bit about seo and what kind of Internet marketing campaign will get you the best results for your content, you’ll be affording your readers a pleasurable and informative experience when they read the content that’s been designed specifically for your business, and getting the seo boost you need.