Do you have a quality email list of human beings who love what you do? Or do you have a group of numbers? Big difference between the two because blogging efficiency if all about targeting, hyper interested humans and building solid foundations on loyal fans. Loyal fans make up a highly targeted email list. I only email active subscribers because all people who open most or all emails are my fans. Giving my attention and energy to fans allows more fans to find my blog. Quite a simple process. Most bloggers lob about phrases like “have a targeted list” or “having a quality list” but the end game is building a list of highly targeted, interested people who read emails, buy your stuff and hire you.
The numbers genuinely mean nothing unless some humans on the list run through a brick wall to get your emails, to open emails and to read posts, share posts, buy your stuff and hire you. Of course, most bloggers go about list building the wrong way. Most desperately or greedily try to get as many numbers as possible to GET BIG NUMBERS. Note posts geared toward adding 50 subscribers daily, or similar posts. But numbers cannot do anything so 50 subs daily means nothing. Bonding with human beings who love what you do genuinely means everything. Accept this basic law of blogging to soar high, way above bloggers obsessed with getting big numbers for bragging and failing purposes. I know bloggers with big lists who cannot make a dime because no highly targeted, loyal, rabid fans exist in their huge list numbers. Who cares about big numbers if nobody cares much about your emails?
But on the flip side, you have human beings who love your delivery. These folks are your folks. Human beings who join your email list with a hungry intent to open, read and share all blog posts build a full time blogging business for you. Everybody else is just a number. Numbers cannot open emails. Loyal fans do open emails. This is why I email only active subscribers; I only want to engage people who engage me. My job is to love and loyally help fans; I let all else go, to help them find better matches, to join other lists and to gain clarity about their blogging campaign. I felt so scared to adopt this blogging strategy until the moment I saw the power of clarity. Emailing my list feels good now. Plus, success keeps expanding for me since I adopted this simple, basic strategy of emailing only active subs.
I never want anybody to join my list because anybody is a number, an inanimate thing, and the lukewarm vibe these folks give off does not help them, or me. After asking Twitter and Facebook every few weeks, who wants to join my email list – daily blogging tips – I just send a link for my sign up form to them and that is that. This way, I ensure that all who join my email list want to definitely gobble up my emails, making them loyal fans. If some unsub, no worries. Life is change. Tastes change. I have no issues with that. But as more of these fans literally fan the flames under my blog and brand awareness, along with my blogging business, I see why catering only to fans works best, because where your attention and energy goes, grows.
Doesn’t that sound like a smart approach to blogging? Be all about your blogging fans thru list-building efforts. Let everybody else go. Where your attention and energy goes, grows. Email active subscribers to grow your blog traffic and blogging profits.