Connect with us

Writing

Three Ways to Keep Your Articles Fresh

Published

on

I thought long and hard about whether or not I should do a holiday-themed post. There certainly aren’t a lack of them this week so I had to consider if I really had anything to add or if I was just jumping on the bandwagon. In the end, I decided that – at least at the moment – I have nothing to add regarding writing and the holidays. However, the exercise did end up giving me this week’s topic, a question: Do you really have something original to add or are you just jumping on the bandwagon?

The blogosphere is the home of 1001 Me Too! blogs. My own blog (at least one of them) is a “me too” in the make money online niche. When I started it last March, however, I had read just a bit of Darren Rowse and Liz Strauss (now that I see those names together like that, I think it might be wise to change my last name to House or Mouse…although I think both of those invite a few too many insults…Krauss?) and decided that I really really wanted to try to make money online and journal my journey. As it turned out, so does everyone else and their adopted cousin.

Once I realized that I was in a “me too” situation, I was already about two weeks into my blogging endeavour. At that point, I had read a bunch about how bloggers rarely make it past three months and pledged that I would not be a casualty. So, since quitting was out of the question, I vowed that, even though I was in a “me too” niche, my blog would bring original, unique content to the table. And, for the most part, I think I have reached my goal.

So how do you know your content is unique? Aside from being sure that you aren’t blog-scraping, it means seriously staying on top of the blogosphere. Here are the three primary methods I use to be sure that my articles are fresh.

Research

Researching Your Topic

I perform thorough research on almost every article I write. My research has two source groups: (1) other blogs in the niche and (2) resources on the topic. Sometimes these two things are one and the same. I have talked about the importance of reading other blogs many times. In this case, it is key that you know what other bloggers in your niche are blogging about. This can prevent you from seeming like a copycat and also give you ideas for topics if you have something original to contribute (see Style and Opinions below).

I don’t need to tell you that the web is full of resources. However, if you are just reading other blogs you are severely limiting yourself. When I perform research, I use a slew of online resources. Newspapers, encyclopedias and static informational websites are often rich sources that other bloggers have not yet pillaged. Find some obscure, yet reliable, sources that you can count on to help you provide a fresh outlook.

The other thing about research is: it doesn’t have to be performed online. Do you remember when you were in elementary school (or even high school and college if you are old enough) and you went to that place with all the books to do your research? You can still go there. It is still full of books. And, like various spots online, you can find resources at a library that have been untapped by most other bloggers. While you still need to bring your own twist to this information, it can fill in your knowledge gaps and bring fresh sparks of inspiration to your articles.

Style

As a blogger, the way you write is often just as important as what you write. By bringing in humor, pathos or any other type of new spin (see Opinion below and Research above), you can often safely cover the same topics as everyone else on your block. The trick is to inject enough personality that the reader doesn’t feel as though he/she has read this before.

Some bloggers make big bucks playing the style card. Either they become known for their personality (How could John Cow have been so successful if John Chow wasn’t so recognizable?) or they have a knack for rewriting content (often PLR content) to create mini-sites in specific niches.

However you use it, your style is ultimately capable of making or breaking you. Find a voice that works for you and stick with it. Readers like to feel that they know you and they can’t feel that way if you are snarky and sarcastic one day and soft and philosophical the next. It is okay to go with your moods to a certain degree, but if you are all over the place readers will have more difficulty become attached to you.

Opinion

Opinion is perhaps the trickiest and most important aspect of a blogger’s originality. If your opinions are too harsh or extreme, you run the risk of alienating readers. However, wafflers rarely make the front page of Digg. Though you might not always need to share how you feel about something, it is often the clearest way to make an article unique.

So how can you share your opinion without losing readers? Be consistent. If you love Google, then love Google. Even those who don’t agree with you will read because you have a strong stance and they enjoy disagreeing. The problems come when you love Google today and hate Google tomorrow and your readers feel as though you can’t take a stand.

When it comes to opinions, if you don’t stay put, then no one can stand behind you. Though you might have some readers stick around, you will never see the sort of fervent support gained by a blogger with strong opinions. And, remember, there is no such thing as bad publicity; as long as you can back up your opinions, are honest and stay steady.

Though I often draw comparisons, bloggers are not journalists. We don’t have to break a story to get readers’ attention. It doesn’t hurt to be the first to report on something, but, for the most part, you can still be wildly successful without every being the first on the scene. By using the three tactics above, you can avoid becoming a re-hasher and, at the same time, gain attention by bringing original ideas to the table.

Continue Reading

Writing

3 Best Practices for Effective Copywriting and Blogging in 2019

Published

on

Copywriting and blogging are both essential in any business, but when it comes to their purpose, each one differs. Copywriting advertises a service or product as it directly encourages the audience to make a purchase, while blogging, on the other hand, entertains and informs the audience about the product through a related article. It is not as advertorial as copywriting.

Both, however, help generate leads and advertise products. Whether you’re blogging or copywriting or doing both, you should consider these important practices:

  1. Know Your Audience

Knowing and understanding who and what makes up your audience is a must, whether you’re copywriting or blogging. No matter how much traffic you get, your content is useless if no leads are generated. Just like any conversation, knowing a person’s interests, preferences, and the like is one way to create a meaningful conversation. If you want to know more about your target audience, consider working with companies like Make Your Mark Digital so that they can help you analyze the characteristics of your target audience so you can engage with them successfully.

team brainstorming

When you’re blogging, you need to create content that relates to your audience. In copywriting, what you write should depend on whether your audience desperately needs your product or if they are simply interested in it.

Create content that can increase your leads by understanding your audience. You can do this by considering the following strategies:

 

  • Create an Audience Persona – First, gather data about your audience by using Facebook Audience insights, interviewing customers, reviewing analytics, and creating surveys. After compiling the data, create a fictitious profile of your ideal customer. You can then use this persona to think of your audience’s needs, wants, and thoughts upon which you could base your content.
  • Use Analytics Tools – Tools like Google Analytics will help you figure out whether the person is convertible into a buying customer or not. It can also help in finding keywords that your target audience is using when typing in their queries. Use these keywords when writing content for a specific audience.
  • Be Empathetic – After creating your content, use your audience’s point of view to evaluate it. Consider varying perspectives, such as someone who is using the product, someone who wants to use it, or someone who is disappointed from using it. Thus, these perspectives will help you write to cater to their needs.

 

  1. Write Valuable Content

People who need useful information search the internet. Thus, the content of your writing must be valuable, as well as optimized if you want to have high-ranking copywriting articles and blogs.

In copywriting, the first information that must be displayed should be the most important. After which, you can add details to support it. Following the inverted pyramid—wherein the order of information must begin with the most important to the least—you must capture your audience’s attention with the most vital piece of information. Then, the statements that follow must engage the audience.

For blogging, on the other hand, your content should be engaging, useful, and original. Applying all these can increase your ranking, thus inviting more traffic, leads, or even a blog email list. Just like copywriting, you must present the most vital part of your content through a strong headline. Then, add thought-provoking and engaging content while also providing answers to your audience’s most common questions. Lastly, your final output must be easy to read but accurate.

 

To create valuable content, whether for blogging or copywriting, you must practice the following:

  • Use Power Words – Instead of using dull words, use vibrant words, but don’t overdo it. These are trigger words that make your audience respond positively or negatively. For instance, you can use “breathtaking” instead of “beautiful” for more impact.
  • Proofread Your Content – Mistakes are inevitable, even if you think you’ve been very careful with your writing. The best way to proofread is to sleep or leave your output for some time before rereading it so that your brain would be fresh when you review your piece.
  • Rebut Their Objections – Make a list of possible arguments from your readers and make counter-arguments so you can address them.
  1. SEO

Search engine ranking is vital as it affects your traffic and leads. Making your website rank high on search engines through an unpaid and organic process is called Search Engine Optimization (SEO). When your content is optimized, you can increase your potential readers or customers. Thus, copywriting and blogging must be SEO-friendly.

There are a lot of SEO tips on the internet, and here are some of the most important ones to remember:

  • Use Keywords Correctly – Include keywords in the title, first sentence, and other parts of your page, but don’t overdo it. Instead, use alternative keywords or synonyms.
  • Use Headlines – Easy-to-read copies and blog posts engage more readers. Headlines can spell the difference between an interested reader or not.
  • Write More Content – Writing one blog a day does not help your page if it’s only a hundred words or so. Google acknowledges content with more than a thousand words that are useful and of high-quality.

Conclusion

Just because you’re selling or promoting a product or service doesn’t mean you can’t produce a well-written blog or copy. Applying the best practices mentioned above will help you achieve your goal. Just remember that when you write, you have to make it SEO-friendly without sacrificing the quality of your content.

Continue Reading

Writing

Do Your Homework: How to Do Online Research Before Writing a Blog Post

Published

on

Unlike academic research, which we all learn in school and often get bogged down in, online content research is pretty simple. Unfortunately it is that simplicity that can often lead to mistakes, or just bare facts that don’t hold as much detail as our readers could use.

Your pre-content online research consists of two stages. The first is the research you do before, and the second is the research you do during the article writing process.

Pre-Research

Before you write is the pre-research, as in pre-writing. This is where you are going to find your general facts that will support your post. This is also where you are going to draw your primary sources, which will be linked through the body of your content.

I always prefer to follow the 3x rule. You want to find three times as many sources as you will use, and pair them against one another. You keep finding sources in batches of three until you are able to verify each against one another.

This is a simple way to ensure you are finding non-biased, verifiable facts, and not baseless opinions. With misinformation running rampant thanks to lazy bloggers and social media, this is a very important process.

You don’t want to become one of those bloggers posting factual inaccuracies like they are gospel truth. Not only does this add to a serious problem in online content creation, but it impacts your authority. We all know how important that authority is to the growth of a brand.

Your article is going to be broken into sections and subheadings. These will steer your research in many ways giving you more ideas which angles and problems to cover.

Text Optimizer helps you research related questions. TextOptimizer is the semantic research tool that extracts related concepts and questions right from Google search results:

textoptimizer questions

All of these questions may become subheadings of your future article (or inspire follow-up articles). You can export them in Excel and sort them into “existing content”, “currently working on” and “future articles”.

Supporting Research

Next, you have the research you do while you are creating your post. These are supporting details related to the above citations you have found. It is also where you will narrow down the links you intend to embed, if you don’t choose all three supporting posts.

This part is much simpler, and it more about giving readers additional information to follow. Sometimes I just provide a small masterlist of links for more data if the reader chooses, so I can focus more the quality of the content.

6 Tools To Make Research a Breeze

1. Google Drive Research Box

I use Google Drive for pretty much everything, including writing and backing up posts. I find it much more manageable than other cloud services. One of the features I love best is the research box. You highlight a keyword or phrase, and right click. It will have an option to research the highlighted section.

This brings up a side box with related sources, which you can view right in your screen. Because it uses Google results you have to be just as selective as you would be from a straight search, but it is much more convenient. Google Drive includes lots of useful information visualization and organization tools including Google Slides, Google Drawings, and more.

2. Mind Meister

Mind Meister

This is a great tool if you are dealing with a large post that is going to have a lot of involved research. Breaking the task down into simpler, smaller parts is a tried and true tactic.

MindMeister is a mindmapper tool that lets you do that. You can plan out the entire post, including linking sources so everything you need ends up in one place. All using a template that lets you easily move, edit and reformat before you ever get to the writing process.

3. Keyword.io

You may be wondering what an SEO tool is doing here. After all, this is about researching for articles, not for marketing. I would argue that they are technically in the same vein, but that isn’t why I included it.

I have used this tool to create lists of related key phrases I may not have thought of. This helps me to broaden my research based on what people have published or searched for online. So I may end up with sources I never would have found, because I wasn’t using the right combination of keywords.

If you have Yoast plugin installed, you have keyword optimization basically covered. Plus there a few more plugins that will help you keep content research and optimization under control.

4. Digital Research Tool (DiRT)

This is a fantastic masterlist of tools aimed at scholars, especially those in the social science and humanities. However, I think it is a great place for bloggers to find research tools they need for any number of purposes. They are broken down into categories, which you can select on the front page.

You are then taken to the tool that is best for the job at hand. It is the best collection of research redirects I have ever found, and much more efficient than trying to keep track of everything on your own.

5. Quora

Quora

Normally I would avoid social media like the plague when it comes to research. There is just too much garbage floating around, and opinion outweighs facts and logic at almost all times. But I will make an exception for Quora. In spite the fact that it is a platform that is very easy to abuse, it is full of genuine experts with backed up information.

It requires you to offer well thought out answers, and to provide a source or reason for your knowledge. I go there all the time to find great links to scholarly articles, studies, website tools, or to get first hand soundbites from major players in the industry that know about topics first hand.

6. MyBlogU

Speaking of experts, MyBlogU is another great place to find them. I usually go here for expert quotes as part of the secondary research process (finding backup information and supporting details). It is an easy way to add further gravity to something you have already officially cited, straight from the mouths of the people who know best.

Do you have a research tool to put on the list? Let us know in the comments!

Continue Reading

Writing

4 Blogging Tips for Freelance Writers

Published

on

Freelance writers, do you blog?

You better be blogging.

Running a well-stocked, self-hosted, WordPress blog showing off your writing skills is the most direct way to earn a lucrative living through freelance writing. Why? People with ample means get to see what you can offer through your blog, then, pay up. Both parties win. You have fun rendering a useful service. Clients get helpful, business-building content.

Blogging is a skill freelance writers need learn, and practice, to grow their business through blogging.

Follow these 4 tips to make money freelance writing through your blog.

1: Show Off Your Writing Skills by Publishing Content

Most aspiring freelance writers expect to make money freelancing without showing off their writing skills for free. Why in the heck would anybody hire you if they have no idea what you do, how you do it and why you do it?

Show off your writing skills by publishing content to your blog. Be generous. Publish one post weekly, at a minimum. Running a freelance writing blog seems smart to me. Along with teaching people how to be a skilled freelance writer, you build your friend network and show prospective clients your writing stuff.

Note; do not hold back. Many freelance writing blogger newbies publish one post and expect the floodgates of traffic, profits and clients to open up. Nope. Be generous, patient and persistent to gain client trust and to build your business over the long haul.

2: Network with Fellow Freelancers to Grow Your Reach

Get out of a competitive, poverty conscious vibe.

Enter into an abundant, generous, vibe.

Comment genuinely on fellow freelance blogs. Promote freelancers on your blog. Promote freelance writers on social media.

Here’s how money works, guys; if you do not fear losing money or clients to other freelance writers, you make tons of money through freelance writing over the long haul because all freelance buddies you make through your generosity promote you, endorse you and heck, some may even hire you.

Be generous. Help people. Make friends. Amplify your reach. Grow your business.

3: Build a Clear Freelance Writing Services Page

If you claim to be a freelance writer you better publish a clear, easy to understand, freelance writer page.

List specific services offered. Be clear to attract ideal clients who love what you offer.

Consider adding your writing rates to avoid tire kickers and other folks who want to bargain, barter and do other silly stuff. You are a business person. Bartering is for people in a Middle Eastern Souq. Set fixed prices. If people cannot afford your prices they can move on to another freelancer. Have posture.

Feel free to show off client testimonials if you have these endorsements but I have found this; if you get clear on your writing skills, show off your work through free content and clearly state what you offer, clients will find you and hire you. I did not even have a freelance business page when I landed my highest paying client. This shows you the power of clarity and mental alignment.

4: Build Blogging and Freelance Writing Posture

Please guys, do not barter, bargain or debate your writing rates. Do not charge $5 for a 600 word post. Do not work for peanuts just to say you landed a client. Do not work for demanding, overbearing clients. Never work for someone unless the person aligns with you, your values and your work.

Work for nice people who appreciate what you have to offer. This is the path toward great success online.

You choose clients. You pick clients. Have posture. Think and act abundantly.

Most freelancers struggle terribly because they have little or no posture. Believe in yourself. Believe in your abilities. Have faith. Trust in yourself.

The more you practice writing the more you gain confidence and clarity in your offering.

Enjoy your freelance writing success!

Continue Reading






Trending