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Top 5 Content Promotion Tools to Start Using Today

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If nobody sees your website content really there? It might as well not be.

Most people loathe content promotion with an intensity usually reserved for lying politicians, lawyers, and bankers. But there is no way of avoiding this reviled chore.

The secret to spreading the word about your site is to use tools that make it easier and less painful. Here are five of the best ways to get your content in front of more people with less effort.

Hello Bar

Pop-ups annoy your site visitors and many site owners are looking for an unobtrusive alternative.

hello_bar_content_promotion_tools

Hello Bar is the best-known service that provides a website welcome bar that you can use for multiple purposes.

If you have content that you want to promote, then link to that from your Hello Bar. Your bar shows your original content to everyone who arrives by following links to your earlier writings. If you rank well on Google for other terms, your Hello Bar account can shows visitors a link to your newest content that may not rank yet.

You can also use your Hello Bar to encourage email subscriptions, link to hot discounts and to increase Facebook interactions.
One fully-functional Hello Bar per site is free. The Pro subscription removes the Hello Bar branding and allows multiple bars per site, which will allow you to segment your users more effectively.

Everyone Social

The more individuals who work together, the more efficiently word spreads.

everyonesocial_content_promotion_tool

Everyone Social is a social sharing app for companies with many employees. Plans are customized and start at $1,500 per month.

Everyone Social encourages employees to send specific pieces of company news to their private networks. It utilizes the Six Degrees of Separation Principle to expand your reach on social media. Your business news gets into news feeds because it is delivered by individuals to their friends, whereas companies must use promoted posts to reach the same number of users.

There is a good chance that your news will go viral if it is attractively formatted, with links to your best content, images, videos and interactive components such as quizzes or surveys.

Giveaway Monkey

If you can link your content to a giveaway, interactions will soar.
giveaway_monkey_content_promotion_tool

Giveaway Monkey makes giving as simple as it’s possible to get. There are different services, and all are well-priced to appeal to businesses of every size.

You can let Giveaway Monkey run your giveaway, including all promotion and marketing and your only roles would be to provide the giveaway prize and to mail it out. Alternatively, you can send in a sponsored post with links to your original content, or run a featured giveaway for less than the price of the hosted giveaway service.

Giveaway Monkey has many American, Canadian and British users and lets you target subscribers by location, making it ideal for focused promotions.

Outbrain

Sometimes you need to promote your content to new demographics by paid advertising.

outbrain_content_promotion_tool

Outbrain is one way of promoting your content to users of top quality sites such as CNN and ESPN. You submit an ad unit that includes a compelling headline and photo. Outbrain then posts your ad with publishers that use their service. Publishers are paid a share of the revenue from the ads on their sites. The pricing model is a cost per click (CPC) one, so advertisers only pay when someone clicks and visits their content.

There are two Outbrain programs; Amplify and Engage. Companies use the Outbrain Amplify program to put their content marketing efforts in front of new users on premium sites. Your CPC will depend on how interesting your content is. If your ads are unattractive, you will need to pay a higher cost per click to have them shown on publishers’ sites.

The Outbrain Engage program has a minimum of one million article page views per month, so your content is only going to be shown on highly successful sites.

Slideshare

If you have put hours of hard graft into writing a superb piece of content, you need to repurpose that content in as many ways as possible to achieve maximum reach.

slideshare_content_promotion_tools

Slideshare is a highly popular way to reorganize your best work into series of slides and then to use those slide decks to promote the original content. Slideshare is now owned by LinkedIn and markets itself as somewhere to share professional slide-based content.

A Slideshare account is entirely free. There is no premium level of service, and you get the whole service for free and forever, including detailed analytics, links, and unlimited presentations.

Your Content Promotion Strategy

Content without promotion is a waste of electrons. But promotion methods need to be simple, so they do not steal too much productive time from your day.

Prioritize your advertising methods carefully, starting with low-cost, simple techniques such as Hello Bar before moving on to competitions, giveaways and slide presentations.

Dvora is a freelance writer residing in Tel Aviv, Israel with 5 years of internet marketing experience. She frequently writes about SEO, Social media and all things blogging.

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Blogging

Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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Blogging

Why Should You Help Other Bloggers Succeed?

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If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

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