If nobody sees your website content really there? It might as well not be.
Most people loathe content promotion with an intensity usually reserved for lying politicians, lawyers, and bankers. But there is no way of avoiding this reviled chore.
The secret to spreading the word about your site is to use tools that make it easier and less painful. Here are five of the best ways to get your content in front of more people with less effort.
Pop-ups annoy your site visitors and many site owners are looking for an unobtrusive alternative.
Hello Bar is the best-known service that provides a website welcome bar that you can use for multiple purposes.
If you have content that you want to promote, then link to that from your Hello Bar. Your bar shows your original content to everyone who arrives by following links to your earlier writings. If you rank well on Google for other terms, your Hello Bar account can shows visitors a link to your newest content that may not rank yet.
You can also use your Hello Bar to encourage email subscriptions, link to hot discounts and to increase Facebook interactions.
One fully-functional Hello Bar per site is free. The Pro subscription removes the Hello Bar branding and allows multiple bars per site, which will allow you to segment your users more effectively.
The more individuals who work together, the more efficiently word spreads.
Everyone Social is a social sharing app for companies with many employees. Plans are customized and start at $1,500 per month.
Everyone Social encourages employees to send specific pieces of company news to their private networks. It utilizes the Six Degrees of Separation Principle to expand your reach on social media. Your business news gets into news feeds because it is delivered by individuals to their friends, whereas companies must use promoted posts to reach the same number of users.
There is a good chance that your news will go viral if it is attractively formatted, with links to your best content, images, videos and interactive components such as quizzes or surveys.
If you can link your content to a giveaway, interactions will soar.
Giveaway Monkey makes giving as simple as it’s possible to get. There are different services, and all are well-priced to appeal to businesses of every size.
You can let Giveaway Monkey run your giveaway, including all promotion and marketing and your only roles would be to provide the giveaway prize and to mail it out. Alternatively, you can send in a sponsored post with links to your original content, or run a featured giveaway for less than the price of the hosted giveaway service.
Giveaway Monkey has many American, Canadian and British users and lets you target subscribers by location, making it ideal for focused promotions.
Sometimes you need to promote your content to new demographics by paid advertising.
Outbrain is one way of promoting your content to users of top quality sites such as CNN and ESPN. You submit an ad unit that includes a compelling headline and photo. Outbrain then posts your ad with publishers that use their service. Publishers are paid a share of the revenue from the ads on their sites. The pricing model is a cost per click (CPC) one, so advertisers only pay when someone clicks and visits their content.
There are two Outbrain programs; Amplify and Engage. Companies use the Outbrain Amplify program to put their content marketing efforts in front of new users on premium sites. Your CPC will depend on how interesting your content is. If your ads are unattractive, you will need to pay a higher cost per click to have them shown on publishers’ sites.
The Outbrain Engage program has a minimum of one million article page views per month, so your content is only going to be shown on highly successful sites.
If you have put hours of hard graft into writing a superb piece of content, you need to repurpose that content in as many ways as possible to achieve maximum reach.
Slideshare is a highly popular way to reorganize your best work into series of slides and then to use those slide decks to promote the original content. Slideshare is now owned by LinkedIn and markets itself as somewhere to share professional slide-based content.
A Slideshare account is entirely free. There is no premium level of service, and you get the whole service for free and forever, including detailed analytics, links, and unlimited presentations.
Your Content Promotion Strategy
Content without promotion is a waste of electrons. But promotion methods need to be simple, so they do not steal too much productive time from your day.
Prioritize your advertising methods carefully, starting with low-cost, simple techniques such as Hello Bar before moving on to competitions, giveaways and slide presentations.
Do You Get Lost in Blogging Busywork?
My prime business intent going forward is to get my 124 ebooks in 1 billion places. That’s it. I will promote other opportunities of course and prosper through multiple channels but it is a billion with my 124. Hold me to that. Wait a second. You won’t have to hold me to that. I’m pretty good about being accountable to myself.
Anyway, it’s been fascinating to see moments of my mind attempting to pull me to blogging busy work. You know exactly what I mean. For me, my day is largely about promoting my ebooks through Twitter, Facebook, blog posts, guest posts, Live broadcasts on Facebook, my podcast, and videos on Twitter as well. Other than promoting a few other opportunities, I do not intend to do anything else. But of course my mind tries to pull me toward blogging busy work at times. How does my sidebar look? Is my sidebar converting enough? What about blog comments? Should I open comments on specific old blog posts? Each question indicates some type of busy work that is not genuinely important or business building for your blog. Of course, most bloggers spend a fair chunk of their days on busy work and wonder why they struggle and fail so horribly. If you spend most of your time doing what does not matter, you will fail. But if you spend most of your time doing what does matter, creating and connecting and opening multiple streams of income, you will succeed. Blogging is that simple.
But blogging is not comfortable at all because even though we intellectually know to avoid busy work, our fears pull us in towards the silly activities. Some bloggers spend weeks or months or even years doing stuff that ultimately does not matter. Why spend hours on your blog design when it’s the content you create and the connections you build that lead to your greatest blogging success? You have to be honest with yourself when it comes to blogging. Being straight with yourself makes the difference between success and failure.
I usually catch myself within seconds to minutes of being engaged in busy work that does not really make a difference. I scan my email in seconds. I am down to that number now. But I recall my struggling days when I would be in my email for 20 minutes or an hour or longer every day. I tried to read every word of every email. I tried to engage every silly sponsored post pitch. Huge mistakes. I wasted so much time on what didn’t matter. You know what matters? Creating helpful content and building genuine connections with human beings by helping other bloggers. Do these things and you position yourself to succeed. Add income streams and you position yourself to become a full-time blogger, just like I discuss in this eBook.
Blogging is simple but uncomfortable. Creating and connecting feels uncomfortable when your fear pulls you toward busy work. Ego is like that. The mind is like that. It makes a mountain out of a molehill by pulling you away from core, business building blogging activities towards stuff that waste your time. I have never looked at a heat map in my blogging life yet I’ve circled the globe for the past eight years as a professional blogger. Feel free to spend a few moments checking out heat maps but when moments become hours, you’re messing up. You’re too engaged in blogging busy work. Help people freely and generously. Trust in the process. Open multiple streams of income. Promote your core opportunity the most, like me promoting my 124 ebooks. Success will find you.
Do You Reject or Accept Opportunities for Growth?
I just wrote and self published this ebook in a little over 24 hours:
not bad, eh? I asked my readers for ebook ideas. I received answers. I wrote the ebook. I really hustled on this one. I’ve already generated a quick sale. How? I accept opportunities for growth immediately. Do you feel the same way? Or do you reject opportunities for blogging growth? Be honest with yourself. This is not a comfortable process for bloggers to follow because your ego may sting a little bit.
Blogging struggle is borne of rejecting opportunities for growth. Blogging success is born of accepting opportunities for blogging growth immediately. I opened another income stream within 24 hours based on seizing an opportunity immediately. No hesitating. No hemming and hawing. No delaying. Other than sleeping for a handful of hours I did nothing else other than write the ebook, proofread the ebook, add photos and publish the sucker during that 24-hour stretch. Oh yeah. I also did some networking and content creating and yes, I promoted a handful of my 123 books. But I wrote ebook number 124 during that time frame too. Why? I love blogging. I love freedom. I love seizing opportunities for blogging growth.
Emerson said all life is an experiment and the more experiments you make the better. This wise man knew the secret to success. Seize the moment and squeeze all you can out of the moment by accepting opportunities for blogging growth fast. If a reader nudges you to write an ebook, write the darn ebook. Do not delay. Unless you despise writing, and you probably don’t because you blog, write the ebook, help the reader and make money. If one reader has that issue than 50 million readers have that issue. We are all human beings with pretty similar problems when you break everything down.
How quickly do you reject opportunities for growth because you fear something or someone? My most lucrative freelance writing client basically had to beg me to work for him. I so deeply feared I would not be worth the money he was paying me and I also feared his criticism, even though he was such a nice, warm, genuine dude. After he would not accept me saying no, I accepted the job and made a pretty penny over the course of our relationship. I learned my lesson. Now I gobble up opportunities for growth so quickly it’ll make your head spin.
I could go to bed right now to take a quick nap. I just worked for the long stretch to write the e-book and release it. But I gobble up this opportunity to write a guest post. Again guys, I accept opportunities for growth and grow like a stinking blogging weed.
Do not ignore opportunities because you fear seizing blogging opportunities because ignorance leads to struggle, failure and quitting. Seize the moment. Seize opportunities for blogging growth. Write the guest post. Broadcast live on Facebook. Upload a video to Twitter. Write the ebook. Convert it to audiobook. Create a course. How do you think I retired to a life of island hopping? I did not sit on the sidelines folks, waiting and waiting and waiting for opportunities. I seized opportunities for growth quickly and more opportunities flowed my way. Opportunities seized, multiply fast. Opportunities rejected disappear immediately.
Seize the blogging moment!
No Blogger Can Force Clients Customers or Readers to Learn and Succeed
Sometimes you just need to get right to the point with blog post titles. This is one such title and blog post. After answering questions for readers recently I made a realization. Honestly, I’ve had this realization in mind for many years. I guess I never chose to write about it. But today I will cover the topic. You cannot force a reader, client or customer to learn and succeed. This is just not possible. You cannot will someone to see what they are not prepared to see or do what they are not prepared to do.
Sometimes, coaches struggle horribly because they base their success or failure on the success or failure of clients. This is lunacy. You can show a horse the way but you cannot force the horse to drink, right? Ditto for human beings. You can coach someone but you cannot force them to do what you advised them to do. That is 100% in their hands. In truth, the best blogging coaches, ebook writers and consultants are at peace with doing their best job and leaving it at that.
I regularly answer questions for free, offering experience, helpful advice for new or struggling bloggers. Said newer struggling bloggers return within a few seconds with more questions, trying to find a different way to succeed, trying to find the quick shortcuts that lead to guaranteed failure. I release these people. Although I have compassion for fear-filled new and struggling bloggers, it is not my job to convince them of my 30000 hours of blogging experience. Either they’re smart and listen, humbling themselves and their ego. Or they make the foolish decision of trusting their fears over my 30000 hours of blogging experience. Either way, I have nothing to do with their outcomes. They choose to listen or to ignore me. I’m cool with that.
Be clear with the fact that most humans live predominately from fear so until they change their programming through a personal decision they will ignore good advice and follow bad advice. Self-fulfilling prophecy. In the same regard, you can trigger emotions in someone that allows them to follow your successful advice. Someone may open up and learn from you if it’s their time to open up. Totally their personal decision that has nothing to do with you. This is why I never get full of myself. I understand everybody’s life is their choice. I can show the way. You choose to follow or ignore. Nothing to do with me.
Stop wasting your energy trying to convince, manipulate or flat-out force clients and customers to do what you advise them to do. Offer your advice. Detach. Some folks will follow your advice and succeed with their blogs. Other folks will ignore your advice and continue to fail. You did what you could but now it’s up to them to use your knowledge and experience for their benefit. Keep helping people. Keep meeting new people. Don’t get attached to clients or customers. Offer tips and leave it at that. Every human being is fully accountable for themselves. You are a blogger, not a babysitter. You inspire but you’re not a savior. You can try but you can’t force people to do anything. Be at peace with this truth and you will become more successful than you ever dreamed. Most bloggers never succeed wildly because they never scale, being heavily attached to a few clients or customers. Highly successful, happy, free bloggers keep meeting and helping new people and allowing those people to find their own way. I am responsible for no one but myself. This is how I’ve lived the life of my dreams.
Do you want to live a movie-worthy life of travel like me?
Buy my eBook:
PS…the featured image is me in New Zealand and the hut above is where me and my wife lived deep in the jungles of Costa Rica.
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