What’s the ONE thing that’s extremely important for your website’s success?
If you said SEO or website traffic, you’re absolutely right. Website traffic is the currency online. They are so many tactics like white hat SEO and black hat SEO techniques and it’s almost impossible to boost your search traffic without learning few basics.
If you’re not getting enough traffic, you’re not going to build a profitable blog that makes money or sales in the long run. This detailed guide is going to help you in boosting your website traffic where you’ll discover few of the best expert SEO tips.
Are you curious to find them out? Let’s dive into the details.
6 Powerful SEO tips to Boost Your Search Traffic
#1. Long form of content is the future of SEO
Well, everybody wants to read longer messages in a short sentence. But that’s not true in SEO world. You also need to make sure that it ranks well. If you are serious in attracting audience to your site then you should really consider writing long form of content.
What is long form of content?
Long form of content contains the minimum count of 1500 words. Anything less than 1500 words is not said to be long form of content anymore. Try to publish a post of at least 1500 words. But aim to write around 2000 words.
In a research conducted by serpIQ in 2012, it’s revealed that average content length of each top 10 results was more than 2000 words.
The in-depth articles gets the attention of readers as most of the users need information very broadly on any topic.
Make sure you keep these things in mind before writing long form of content:
- Great content is not long form of content. It’s true that long form of content gives more shares, more engagement and higher ranks but that doesn’t mean great content is long form of content. The right content solves readers problem and gives accessible information on any device.
- Perform careful research. A well researched article has more useful information. You need to check facts and statistics before writing a post.
- Never brag. Just to fill 1500 words, never brag or fill the content with unnecessary stuff. The definition of Long form of content varies based on your niche. If writing 1500 words is bragging in your niche then don’t write. Remember, your content should instil enthusiasm and interest among while reading.
- Write content as if you are telling to a friend. How you chat with your college buddies, the same way write the content. Don’t give lectures. The more friendly tone you use, more people are likely to engage.
How to create long form of content?
- Know why you want to write long form of content. Figure out why do you want to write and for whom the content is
- Gated Content or non-gated content. There are two types of content, gated and ungated. Gated content means the readers have to submit their email address in order to download an ebook whereas non-gated content means they can get it freely. So what type of content you want to write? If you want long-term relationships with your readers then it’s recommended to go for non-gated content.
- Choose the topic carefully. Analyze what kind of topics will reach your audience.Think about, keywords and search queries, competitors.
- Better design. Design is the new king. You need to make it easy for the people to get more of your content.
- Create a promotion strategy. Well, who doesn’t like if their content goes viral. How much effort you have kept for writing content, the same effort keep on promoting content too. Start promoting your content.
#2. Avoid keyword cannibalization
Without proper keywords, the content is mere waste but if you use those keywords repetitively in all of your pages then it becomes duplicate content. In a nutshell, keyword cannibalization occurs when multiple subpages are targeting the same keyword.
By using same keyword in all of your pages, no page will be relevant enough to rank high for that keyword.
So, how to avoid keyword cannibalization.
- Focus on specific keywords. For each page, set different keywords. Write the content related to the topic and use keywords in alt text for images, title tag, headings. Open a spreadsheet and list every page of your website.Make a note of focus keyword that you have used against each page. When you check the keyword column in your spreadsheet, there should not be any doubling of the same keywords.
- Create unique meta description Usually homepages and category pages have the broad competitive keywords. Create unique meta tag titles and descriptions for your pages.
- Use anchor texts. If you want to use keywords across your website then make use of anchor texts. Give internal links from one page of your site to another. Search engine gets clarity about the pages if you use keyword-rich anchor text in your internal links. Remember, never ever internally link your target keyword for one page to another page on your blog.
- Make the best use of 301 redirects. The code 301 says that page has moved permanently to a new location. If you see keyword cannibalization then use 301 redirects to ensure that all those cannibalizing pages lead to single authority version. To ensure that users and search engine are directed to correct page, change the URL of the page as it is shown in search engine results.
Define your goal of a specific piece of content before you even create it. It needs tremendous dedication if you want your site to have high SERP ranking. Make consistent effort for better results.
#3. Improve your page load speed
Have you ever checked how long does your website takes to load?
If you website takes more than 3 seconds to load well no one will ever visit your blog. It is the best time if site loads within 2 seconds. With the help of BItcatcha speed checker, you can check your website load speed.
Why website load speed is important and why to improve it?
- It gives strong first impression. If your website loads fast, it gives strong first impression to your readers and website visitors. We usually consider the fast loading websites to be reliable and professional. Because, we relate website loading speed to efficiency and trust. You know, 79% of online shoppers won’t go back to the website that has slow load speed time. So, it affects user experience a lot if not improved.
- User experience. Website load speed must be your number one priority. A good UX design gives fantastic experience to your visitors and a slow website frustrates the visitor. Here are the hard facts, 85% of internet users expects a mobile site to load as fast as on desktop and 40% of users abandons site if it takes more than 3 seconds to load.
- It affects your conversions. Let’s say 1,00,000 people visit your site every month. If your website load speed time slowed down to 4 seconds, then you will lose 40,000 visitors. In a test done by Amazon, it revealed that they would lose $1.6 billion every year if their website load speed time slowed down to just 1 second.
- Affects your Google rank. They are continuously striving hard to make the web really fast. While ranking websites, Google takes website load speed into account. If your server is slower than 2 seconds, Google will reduce the amount of crawlers it sends to your site. It clearly states that Google pick up your latest blog post or any recent updates.
If you don’t consider improving your website load speed, it affects search ranking, user experience, sales and conversions also leads to instant drop-off visitors.
#4. Social media shares affect your SEO
Your presence on social networking sites has a great impact on your site rank and higher rankings are correlated with Facebook, Google plus, Pinterest and Linkedin shares altogether.
In SEO world, shares, comments and likes have great impact on your site rank. If you are not in top 10 results, there are very less chances that user finds your page by performing a search as there is lot of difference in being on the first page and on second page.
Google doesn’t use social share counts DIRECTLY in its algorithm but there is a strong connection.
So, one should be active on social media not for ranking but to build brand authority and to drive qualified traffic.
#5. Get access to the right tools
The right tools increases productivity and helps in tripling your website traffic even faster. Here are a few SEO tools that every blogger should use to increase their search traffic.
#1. WordPress SEO by Yoast: WIth Yoast SEO, you can write better content. You can also see the performance of your post or page in search results. The Yoast SEO plugin helps in increasing rankings and click through rate for organic search results.
It’s page analysis functionality checks simple things that are often ignored. If you have any images in your post, it checks whether you kept focus keyword in alt text or not. It checks whether your meta description contains focus keyword or not. Whether you used any sub headings in your post etc..
It reminds you to use good permalinks, automatically inserts meta tags and link elements that Google loves. You can also control which pages Google shows in its search results and which pages it doesn’t show. It will index all of your web pages in search engine. This plugin automatically creates XML sitemaps and notifies Google and Bing about sitemaps’ existence.
Overall, wordpress Yoast SEO plugin makes sure that search engines loves your content.
#2. SEMrush: It’s an all-in-one marketing toolkit for digital marketing professionals. It gives ideas for gaining more organic traffic and also complete backlink audit and analysis. You can check how your competitors are performing and what backlinks that have and how you can get those backlinks to your site what’s not everything that a digital marketing professional needs.
#3. Keyword Planner: It helps in building new search network campaign. You can get lot many keyword ideas. It shows what keyword performs better based on its historical statistics.
#6. Conduct a thorough site audit
Are you struggling to increase your traffic from search engines even after posting great content?
Well, your site might have some serious SEO related issues. You can increase your search traffic only after fixing them.
That’s the reason why you should do regular site audits.
Here are the tools that helps you in doing website auditing.
#1. Screaming Frog: Wanna have a detailed analysis about your website at once? Here is an awesome desktop program. It crawls your website and provides you lot of useful insights and also displays if any SEO problems your site ha
It’s a complete site auditing tool that reports on more than 30 parameters namely, anchor texts, security, meta description, response time, outlinks etc.. It can crawl up to 500 URLs for free.
#2. Seoptimer: This free auditing tools report any kind of critical errors in seconds and also recommends what you should do to improve search rankings.
In order to work through your website pages one by one, you can download the Google chrome extension for better site auditing analysis and make crucial changes. Once you are done auditing your site, you can save a free report in PDF format.
These tools will help in your marketing campaign and shows new possibilities for your website and also helps in standing well against your competitors.
Over to you
So there you go! Increasing your website’s traffic is easy when you know few SEO techniques.
Make sure to implement the SEO tips mentioned on this guide one by one to see some good results. Do you have any questions? Do let me know in the comments.
How to Create More Clickable Google Search Snippets
Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.
With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.
How to get more people click your search listing in SERPs? Here are three really effective ways:
1. Monitor Your Click-Through
The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.
Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.
To monitor your click-through from organic search:
- Register an account at Finteza
- Add their tracking code to your site and give it some time to accumulate some data
- Click “Sources” and there choose “Search”
- Go to “Pages” to see how your top landing pages are performing in search:
This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.
Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:
2. Use Semantic Analysis
Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.
Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.
All of those concepts relate to hiking in some way or another.
Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.
When it comes to search optimization, semantic SEO helps:
- Create more indepth and richer content that meets Google’s expectations
- Optimize for intent (what’s the end goal behind each search)
- Give Google enough context for them to create a more clickable search snippet for your listing.
Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.
Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:
[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]
Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.
3. Optimize for Rich Snippets
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.
“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:
Here are the supported types of rich snippets:
If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.
There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).
These include: Official social media accounts, logo, and the corporate contact:
Movies and Books
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:
HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.
One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!
Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.
The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!
Do you have a tip for optimizing search snippets? Let us know in the comments!
Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service
According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.
When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.
All you need is search engine optimization or SEO!
Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!
Let’s get optimizing.
1. Topics & Keywords
An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.
To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.
Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.
This strategy can help boost your SEO plan and attract people to your Managed IT Services.
That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.
2. On-Site SEO
Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.
Then, there are a number of areas that require review to ensure these SEO solutions work.
Once you’ve studied your target audience to determine your keywords, you also need:
- Descriptive URLs
- Keyword-optimized page titles
- Compelling meta descriptions
- Content optimization (includes keyword placement in headers, body text, etc.)
- Good user experience
- Structured data markup
- Effective call-to-action language
As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.
3. Off-Site SEO
An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.
To start, make sure your listings are updated with the correct content information.
This includes your Google My Business listing as well.
4. Technical SEO
Technical SEO ensures search engines can find your content. These areas include:
- Website speed
Technical SEO solutions are essential for success. Otherwise, how will customers find your website?
According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.
Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.
This content should also add value to your business.
Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.
That way, your SEO content shows visitors you’re a valuable resource.
Bring It in: 5 Must-Have SEO Solutions
With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!
That way, your company grows, one SEO strategy at a time.
Check out our latest posts for more effective tips and tricks!
SEO 101: The Essential SEO FAQ for Bloggers
I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.
With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:
What is SEO?
Simply put, SEO is about making a website easy for search engines to discover, go through and understand.
- creating content (based on search engine users’ needs),
- making your content “link-worthy” (i.e. attract backlinks),
- using HTML and structured data to make content easier to understand for the machine, etc.
SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.
Do Bloggers Need to Know SEO?
SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).
No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask
This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)
How Has SEO changed over the years?
SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.
The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains
If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.
Can SEO Be Handled “At Home”?
WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.
Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?
What is The Most Important SEO Element?
Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.
Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.
Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.
Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.
While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.
You can read my own Text Optimizer case study here.
What Are the Most Dangerous SEO Myths?
- Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
- On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
- SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again
The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.
What’s the Best SEO Advice You’ve Received?
There’s a real human being behind each query.
Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).
This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)
On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.
Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.
On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.
Where Does a Blogger Start with SEO?
As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.
Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:
As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!
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