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Search Engine Optimisation

6 Biggest SEO Mistakes Every Blogger Should Avoid to Boost Their Traffic

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Why do some bloggers get hundreds of thousands of visitors to their sites every month while you’re struggling to get even a handful of them?big seo mistakes to avoid

Why are you not getting enough traffic from Google even if you are creating great content regularly? Have you ever thought about it?

You probably are making few dumbest SEO mistakes mentioned in this page. Try to avoid them to build a highly successful blog that gets a TON of traffic and sales.

If you are blogging for a while, you already know the fact that SEO is a HUGE ocean. Even the SEO experts like Rand Fishkin and Matt Cutts spend thousands of hours to understand SEO basics and Google algorithms.

For the rest of us, it’s simply impossible to use all the SEO strategies mentioned on the Internet. We should learn and implement few proven SEO tips, learn from the mistakes and focus on what works.

The intention of writing this detailed article is just that. To find and fix few SEO mistakes most bloggers make.

Are you curious to find them out? Let’s get started.

Avoid these SEO mistakes to increase your traffic

#6. Not attracting backlinks

Let me tell you one thing quickly. Google don’t trust NEW blogs. Google crawlers trust authoritative blogs with lots of quality links.

It is the reason why an authority site in your niche quickly gets massive traffic even for the high traffic keywords.

Did you know that 90% of the SEO is backlinks?

Without backlinks, it’s impossible to increase your blog’s overall domain authority, page authority and trust factor. If you have a new blog, instead of focusing on creating new posts day-in and day-out, find ways to attract quality links.

If you are struggling to build quality links to your sites, let me help you. Try these proven link building strategies to attract a ton of links.

  • Create link worthy content. There’s no other better way to build hundreds of links other than creating content that naturally attracts links. Find out what’s working in your industry. Analyze all the top blogs. Use SEMrush to find the best performing keywords. Start spending more time on create great content that your audience wants to share and link out to.
  • Use Skyscraper technique. Find the most popular content in your field. Create evergreen and top notch content around it. Promote it to the right people. In a nutshell, that’s what the Skyscraper technique is all about.
  • Write long form of guest posts. Guest blogging is still a great way to build quality links. Don’t write short and crappy guest posts just for the sake of links. You need to add as much value as possible with your guest posts. It happens only when you write detailed guest posts. The one you are reading now is a mammoth 2000 word guest post.
  • Do email outreach. Whenever you create content, link out to other bloggers often. Make sure to email them whenever you do so. Sooner or later they will also start linking out to you!
  • Repurpose your content. Why publish a text format blog post and relax? If you want to quickly build links to your content, find various ways to repurpose your content. Turn your posts into videos, podcasts, Infographics, memes etc.

#5. Not using long tail keywords

How come someone will find your site from Google if you are not targeting the right keywords?

Most bloggers make a biggest mistake of NOT doing any keyword research.

They often come up with some random blog topics and post them without actually targeting any keywords. It doesn’t work!

If you want to boost your search engine traffic, start doing keyword research. Not just any keywords but long tail keywords.

If you are wondering why should you use long tail keywords, have a look at the below screenshot.

short-vs-long-tail-keywords

Did you see that? Short tail keywords are almost impossible to rank for whereas it’s much easier to target long tail keywords and get first page search results on Google.

Long tail keywords are

  • Easier to rank
  • Easier to increase your traffic
  • Easier to boost sales
  • Easier to dominate Google search results
  • Easier to build backlinks

If you are looking for proven ways to find highly profitable yet low competition long tail keywords, you should read this guide.

#4. Not optimizing for search bots

You don’t have to be an SEO expert to optimize your blog posts or pages perfectly for search engines. Even if you are a beginner who knows nothing about SEO, you can still master the art of keyword optimization.

How? The answer is: use WordPress SEO by Yoast (free).

It is one of the very few WordPress plugins that’s used by almost 95% of the SEO enthusiasts worldwide. It’s easy to use and helps you quickly optimize your pages for your targeted keywords.

It allows you to quickly put your primary keywords in title, meta description, URL, body text, image alt tags etc so you will find it easy to improve your rankings. So what are you waiting for? Go, download it and start using Yoast plugin for better search rankings.

Make sure to target a primary keyword (preferably a long tail keyword as discussed above) before writing a post on your sites. Instead of repeating the same primary keyword again and again in your text, make sure to find and use all the relevant keywords to rank higher in search results.

Always remember one thing before optimizing your content for search engines. Focus on the best stuff to your target audience by targeting the right keywords. Google will take care of the rest. Give it some time and you will reap the rewards.

#3. Using a bad hosting service

Your web hosting plays a HUGE role.

Your website speed, user experience, uptime, server times and bandwidth – almost everything depends on the web hosting service you choose.

Don’t go for a cheap or free hosting just to save a few bucks. It will cost you a lot in the long run. And you don’t have to rob a bank to get a reliable and secured hosting service.

There are a lot of hosting options like Bluehost, HostGator, WP Engine come at an affordable price tag and offer excellent features like speed, security and performance.

That being said, here are 3 important factors to check before picking a hosting service to run your WordPress sites.

  1. Average customer rating: Before picking a hosting service, make sure to search about it on Google. Find out the opinions of other customers who are already using it. You will easily know the pros and cons about it then. Doing a simple keyword search like “hosting reviews” can help you find the right option for your business.
  2. Pricing: Don’t pick an expensive hosting especially when you are just starting out. Go small but pick the reliable option. I would advise you to give a try to Bluehost as it is being used by over 2 million sites worldwide and it is also affordable.
  3. Support: How fast the customer support staff will respond to you when you face any issues related to hosting? You must ask yourself that question before choosing a hosting service. Pick those that offer 24/7 customer support through email, chat and phone.

#2. Not optimizing your site for mobiles

Google is giving top priority to the sites that are mobile responsive.

People are now using their mobiles and tablets to browse information online more than over.

In fact, there are currently over 3.65 billion global users who are using their mobiles to browse and buy stuff online. Have a look at the screenshot below.

mobile internet stats

So now you know how important it is for you to create a mobile friendly website to increase your traffic and sales. Here’s how you can quickly make your site mobile responsive.

Use WPtouch plugin (free). I know most of you are using WordPress (if not, migrate to WordPress as soon as possible, it’s the #1 platform for sites), WPtouch plugin helps you turn your site into a mobile responsive site with just a few clicks.

The best part is, it costs you NOTHING and it’s a lightweight plugin that means your site speed won’t affect much by using it.

#1. Not fixing your website issues

Are you wondering why your site is not getting enough traffic from search engines and better rankings on Google even after creating great content?

It might be mainly because of your site issues. Fix them as soon as possible to improve your search rankings. That being said, here are few of the common issues most sites have.

  • Duplicate content: Duplicate content not necessarily means you are stealing content from others. It might be even include duplicate title tags, meta description etc. So take care of writing unique titles from now on.
  • Keyword stuffing: No one likes to read a blog post that’s filled with keywords. Not even Google bots. Make sure to include relevant keyword phrases instead of stuffing the same keywords again and again.
  • Broken links: Find all the 404 error pages and dead links on your sites. They are killing your readership and resulting in bad search results on Google. Use tools like Broken Link Checker to find and fix all the broken links from your sites.
  • Avoid shorter articles: Any article that’s below 400 words is useless. It’s better to write a 1000 words article twice a week than writing 3 shorter articles (400 words). You can add more value, target more keywords and give better experience to your readers with long form of articles.

Conduct a site audit if possible (to find and fix all your site issues). There are a lot of SEO tools available such as SEMrush, Seoptimer, Raven tools etc to do a thorough audit of your websites.

Also quickly analyze whether your site is mobile responsive or not. Figure out if you have any title tags that are over 65 characters. By fixing all these site issues, you can quickly notice a huge boost in your search rankings.

Final thoughts about the top SEO mistakes

Creating a WordPress blog is really easy but getting traffic from Google is not.

It usually takes  a lot of time, efforts and money to get massive traffic from search engines. After all, 99% of all the marketers and bloggers want more traffic and sales.

Instead of focusing on trying new SEO strategies, it’s always better to focus on the mistakes you are already making. By fixing the SEO mistakes you’re making, you can improve your chances of getting better search results really quickly.

Conduct a site audit regularly, focus on creating long form of content, use the right SEO tools to quickly boost your search engine traffic and website sales.

Please share this post with others if you find it useful.

So what are the SEO mistakes you are making from the above? Do you have any questions? Share your thoughts in the comments.

Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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Search Engine Optimisation

Top 5 Best SEO Practices to Dominate Google Search Results In 2019

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Who doesn’t want to dominate Google? We all love first page rankings, right?

But there’s one thing about dominating Google search results: SEO.

SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site.

Just learn and implement “few” most important SEO techniques and you’ll be way ahead of your competitors in search results. If you’re looking to improve your search traffic, here are a few of the best SEO practices you can implement in 2019.

5 Best SEO Practices for Bloggers To Dominate Google

best seo practices

1. Perform in-depth keyword research

If you don’t understand keyword research, you’re missing out on huge amount of traffic and sales from search engines.

Keyword research is all about finding “low competitive yet profitable keywords” so that you can create highly informative content (by keeping your target keywords in mind) to your audience.

Here’s the key to successful keyword research: “find low competitive keywords”.

It doesn’t matter what niche you are in, if you’re going after high competitive keywords, you’re not going to get any traffic from search (especially if you’ve a new website). So the key here is to find long tail keywords which have less monthly searches.

Quick note: Always have access to SEO tools like SEMrush if you want to find highly profitable yet low competitive keywords.

If you’ve a fairly new blog or website, I highly recommend you to go for those keywords which have less than 500 monthly searches. Why?

Low competitive keywords are easier to rank for. You can get first page rankings by creating informative content (you’ll get great results even without building too many backlinks).

That being said, here are a few helpful keyword research tools you can use in 2019.

  • Ubersuggest
  • SEMrush
  • Keywordtool.io

While doing keyword research, target long tail keywords.

Long tail keywords usually contain 4 or more keywords and they are easier to rank in Google search.

For instance, you can get better rankings for long tail keyword phrases like “best fitness apps for Yoga teachers” instead of targeting short tail keywords like “best fitness apps”.

So that’s how you can perform long tail keyword research to dominate Google search in 2019 and beyond.

2. Content creation and optimization is essential

Content is really the king. No matter what niche you are in, if your content is mediocre, it will not perform well in the search engines. That said, here are few incredible tips to create exceptional content that performs well in search engines.

Understand your target audience: This is the first step to creating great content. The better you understand your audience, the easier it is for you to create “high converting content”. Make sure to find their wants and needs. Make a list of all the questions they might have by browsing through platforms like Quora or taking surveys.

Create in-depth content: If you want to dominate Google search results with your content, make it extremely detailed. According to many researches, it’s proven that in-depth content (which contains over 2000 words) performs really well in search results.

In fact, we’ve been creating long form of articles for more than 4 years now at Bloggers Passion and the results are amazing both in terms of search traffic and sales.

Use platforms like Quora: Q & A platforms like Quora help you find out what your target audience truly wants. You can follow all the topics that you blog about, find all the questions and start creating content around the topics that you’re interested in.

Last but not least, properly optimize your content for search engines which we’re going to discuss now.

When it comes to content optimization, the following factors play a crucial role.

  • Page title
  • Meta description
  • URL
  • Heading tags (h1, h2, h3, h4, etc.)
  • Image optimization
  • Internal links

If you’re using WordPress, I recommend you to check out the following 2 plugins (both are great) for content optimization.

WordPress SEO by Yoast: This is the most downloaded SEO plugin in WordPress history with over 20 million downloads worldwide. It helps you easily optimize all your contents (including posts and pages) for your primary keywords. From page titles to meta description to image optimization, you can do everything using this plugin.

SEO By Rank Math: This plugin is getting a lot of positive buzz and it’s considered as the best alternative to SEO by Yoast. In fact, it offers all the premium features of plugins like Yoast where you can optimize your posts for 5 focus keywords per post. Not only that, it also lets you track your keyword positions in Google and offers a wide range of other helpful features to optimize your contents like a pro.

3. Make sure your website ticks all the boxes

Here are few things that your website must have for better performance in search.

  • SSL integration
  • Mobile-friendly design
  • Faster website loading times

Now, let’s talk about the above most important things to make your website great for both search engines and users.

SSL integration: Google considers https as a ranking signal, which means, Google is giving weightage to websites on https version. To get https version, you need SSL integration. SSL stands for Secure Socket Layer which makes your site go from http to https and it’s a secured protocol which is used to establish a secure connection between server and client.

If you’re using hosts like Bluehost, WPX hosting etc, you’ll get SSL integration at free of cost (all you need to do is to turn on SSL to make your site https). Otherwise, you can free SSL integrations from sites like Cloudflare.

Super fast page loading times: If your site takes more than 3 to 4 seconds to load, your website visitors will most probably abandon your site. Your website speed is so much important not only for your users but also for improving your search rankings.

Did you know that Google takes page loading times into consideration while ranking web pages? Yes, that’s true. Here are few quick tips to have a faster loading website.

  • Move to a faster web host (at Bloggers Passion, we’re using WPX hosting and it’s really faster when compared to any other web hosting companies)
  • Use less plugins
  • Optimize your image size before you even upload them on to your dashboard
  • Leverage browser caching
  • Enable GZip compression (Gzip is a file format that essentially locates strings of similar code in your text files and then temporarily replaces them to make the files smaller which helps in faster loading times)
  • Minimize your redirects

Mobile responsive design: Is your blog mobile-friendly? If not, you’re missing a lot of traffic and sales on the table which can be beneficial to your competitors. So why leave your traffic and sales to them?

If you’re on WordPress, you can simply install a plugin like WP Touch or buy a premium responsive WordPress theme. Problem solved!

4. Research your competitors

If you see your competition as an opportunity, you’ll thrive online but if you see it as a threat, you’ll fail in the long run.

Do you know who your competitors are? Do you know who you are competing against? By knowing and carefully analysing your competition, you can learn so much.

Here are a few things to analyse while researching your competitors.

  • Find out their top performing blog posts (which are bringing them the most traffic)
  • Find out their top “income generating” pages (so you’ll have a better idea about what type of products to promote)
  • Analyse your competitors website traffic (along with their traffic sources)
  • Research your competitors backlink sources (so you can find link building opportunities to improve your own site’s backlink profile)

In a nutshell, the fastest way to your website’s success is to make a list of 10 to 15 competitors, find all their top performing pages along with their backlink sources and try to get links from those sites using various link building strategies.

5. Link building is the key

It doesn’t matter how great your content is, if it’s not attracting any links or you’re not building back link to your content, it’s not going to rank in the first page.

The sooner you realise the importance of link building, the faster you’ll start generating better results from SEO. It’s as simple as that. That being said, there are various ways to build quality backlinks to your site but the following strategies work like a charm in every industry.

  • Roundup links
  • Guest posting
  • Build relationships

Let’s briefly talk about each one of them now.

Guest posting: Guest posting is the evergreen strategy to build links from relevant blogs in your industry. You don’t always have to aim for authority sites for guest posting as publishing and high quality, relevant and small blogs can also work like a charm.

Just make sure to write high quality guest posts so you can improve your authority as a blogger apart from getting relevant links to your site.


Roundups links:
One of the easiest ways to build quality and highly relevant links to your site is to find and participate in roundup posts. There are a ton of bloggers (especially new bloggers) from all kinds of niches publish roundups on a regular basis.

You just need to be active on social media or use search strings on Google like “expert roundups + [your topic]” to find such sites. Make friends with them by sharing their stuff, commenting on their posts. That’s how you can get into their radar to start participating in their roundup posts.

Link building by building relationships: Networking and building relationships with other bloggers is often the most underrated strategy to build links. Make sure to focus on helping people instead of solely focusing on getting links and that’s the secret to successful networking.

We’re currently building a Facebook group where we share mostly blogging and SEO related stuff. The whole purpose of the group is to help beginners to build a money making blog and to connect with other bloggers in our industry. The best part is that, there are so many bloggers who interviewed me (by linking to my posts) and they mostly came from the Facebook group.

That’s the power of networking. So go and start networking with other bloggers using email, blogs and social media sites.Final thoughts on the best SEO practices to use in 2019

Practicing the best SEO strategies is the key to long term SEO success. Don’t look for shortcuts as increasing your organic traffic takes time.

Focus on learning and implementing just 2 to 3 evergreen SEO best practices and you’ll be way ahead of your competitors. Just be consistent and regularly create content that adds value to your target audience.

Let me know if you’ve any questions in the comments.

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