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6 Biggest SEO Mistakes Every Blogger Should Avoid to Boost Their Traffic

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big seo mistakes to avoid

Why do some bloggers get hundreds of thousands of visitors to their sites every month while you’re struggling to get even a handful of them?big seo mistakes to avoid

Why are you not getting enough traffic from Google even if you are creating great content regularly? Have you ever thought about it?

You probably are making few dumbest SEO mistakes mentioned in this page. Try to avoid them to build a highly successful blog that gets a TON of traffic and sales.

If you are blogging for a while, you already know the fact that SEO is a HUGE ocean. Even the SEO experts like Rand Fishkin and Matt Cutts spend thousands of hours to understand SEO basics and Google algorithms.

For the rest of us, it’s simply impossible to use all the SEO strategies mentioned on the Internet. We should learn and implement few proven SEO tips, learn from the mistakes and focus on what works.

The intention of writing this detailed article is just that. To find and fix few SEO mistakes most bloggers make.

Are you curious to find them out? Let’s get started.

Avoid these SEO mistakes to increase your traffic

#6. Not attracting backlinks

Let me tell you one thing quickly. Google don’t trust NEW blogs. Google crawlers trust authoritative blogs with lots of quality links.

It is the reason why an authority site in your niche quickly gets massive traffic even for the high traffic keywords.

Did you know that 90% of the SEO is backlinks?

Without backlinks, it’s impossible to increase your blog’s overall domain authority, page authority and trust factor. If you have a new blog, instead of focusing on creating new posts day-in and day-out, find ways to attract quality links.

If you are struggling to build quality links to your sites, let me help you. Try these proven link building strategies to attract a ton of links.

  • Create link worthy content. There’s no other better way to build hundreds of links other than creating content that naturally attracts links. Find out what’s working in your industry. Analyze all the top blogs. Use SEMrush to find the best performing keywords. Start spending more time on create great content that your audience wants to share and link out to.
  • Use Skyscraper technique. Find the most popular content in your field. Create evergreen and top notch content around it. Promote it to the right people. In a nutshell, that’s what the Skyscraper technique is all about.
  • Write long form of guest posts. Guest blogging is still a great way to build quality links. Don’t write short and crappy guest posts just for the sake of links. You need to add as much value as possible with your guest posts. It happens only when you write detailed guest posts. The one you are reading now is a mammoth 2000 word guest post.
  • Do email outreach. Whenever you create content, link out to other bloggers often. Make sure to email them whenever you do so. Sooner or later they will also start linking out to you!
  • Repurpose your content. Why publish a text format blog post and relax? If you want to quickly build links to your content, find various ways to repurpose your content. Turn your posts into videos, podcasts, Infographics, memes etc.

#5. Not using long tail keywords

How come someone will find your site from Google if you are not targeting the right keywords?

Most bloggers make a biggest mistake of NOT doing any keyword research.

They often come up with some random blog topics and post them without actually targeting any keywords. It doesn’t work!

If you want to boost your search engine traffic, start doing keyword research. Not just any keywords but long tail keywords.

If you are wondering why should you use long tail keywords, have a look at the below screenshot.

short-vs-long-tail-keywords

Did you see that? Short tail keywords are almost impossible to rank for whereas it’s much easier to target long tail keywords and get first page search results on Google.

Long tail keywords are

  • Easier to rank
  • Easier to increase your traffic
  • Easier to boost sales
  • Easier to dominate Google search results
  • Easier to build backlinks

If you are looking for proven ways to find highly profitable yet low competition long tail keywords, you should read this guide.

#4. Not optimizing for search bots

You don’t have to be an SEO expert to optimize your blog posts or pages perfectly for search engines. Even if you are a beginner who knows nothing about SEO, you can still master the art of keyword optimization.

How? The answer is: use WordPress SEO by Yoast (free).

It is one of the very few WordPress plugins that’s used by almost 95% of the SEO enthusiasts worldwide. It’s easy to use and helps you quickly optimize your pages for your targeted keywords.

It allows you to quickly put your primary keywords in title, meta description, URL, body text, image alt tags etc so you will find it easy to improve your rankings. So what are you waiting for? Go, download it and start using Yoast plugin for better search rankings.

Make sure to target a primary keyword (preferably a long tail keyword as discussed above) before writing a post on your sites. Instead of repeating the same primary keyword again and again in your text, make sure to find and use all the relevant keywords to rank higher in search results.

Always remember one thing before optimizing your content for search engines. Focus on the best stuff to your target audience by targeting the right keywords. Google will take care of the rest. Give it some time and you will reap the rewards.

#3. Using a bad hosting service

Your web hosting plays a HUGE role.

Your website speed, user experience, uptime, server times and bandwidth – almost everything depends on the web hosting service you choose.

Don’t go for a cheap or free hosting just to save a few bucks. It will cost you a lot in the long run. And you don’t have to rob a bank to get a reliable and secured hosting service.

There are a lot of hosting options like Bluehost, HostGator, WP Engine come at an affordable price tag and offer excellent features like speed, security and performance.

That being said, here are 3 important factors to check before picking a hosting service to run your WordPress sites.

  1. Average customer rating: Before picking a hosting service, make sure to search about it on Google. Find out the opinions of other customers who are already using it. You will easily know the pros and cons about it then. Doing a simple keyword search like “hosting reviews” can help you find the right option for your business.
  2. Pricing: Don’t pick an expensive hosting especially when you are just starting out. Go small but pick the reliable option. I would advise you to give a try to Bluehost as it is being used by over 2 million sites worldwide and it is also affordable.
  3. Support: How fast the customer support staff will respond to you when you face any issues related to hosting? You must ask yourself that question before choosing a hosting service. Pick those that offer 24/7 customer support through email, chat and phone.

#2. Not optimizing your site for mobiles

Google is giving top priority to the sites that are mobile responsive.

People are now using their mobiles and tablets to browse information online more than over.

In fact, there are currently over 3.65 billion global users who are using their mobiles to browse and buy stuff online. Have a look at the screenshot below.

mobile internet stats

So now you know how important it is for you to create a mobile friendly website to increase your traffic and sales. Here’s how you can quickly make your site mobile responsive.

Use WPtouch plugin (free). I know most of you are using WordPress (if not, migrate to WordPress as soon as possible, it’s the #1 platform for sites), WPtouch plugin helps you turn your site into a mobile responsive site with just a few clicks.

The best part is, it costs you NOTHING and it’s a lightweight plugin that means your site speed won’t affect much by using it.

#1. Not fixing your website issues

Are you wondering why your site is not getting enough traffic from search engines and better rankings on Google even after creating great content?

It might be mainly because of your site issues. Fix them as soon as possible to improve your search rankings. That being said, here are few of the common issues most sites have.

  • Duplicate content: Duplicate content not necessarily means you are stealing content from others. It might be even include duplicate title tags, meta description etc. So take care of writing unique titles from now on.
  • Keyword stuffing: No one likes to read a blog post that’s filled with keywords. Not even Google bots. Make sure to include relevant keyword phrases instead of stuffing the same keywords again and again.
  • Broken links: Find all the 404 error pages and dead links on your sites. They are killing your readership and resulting in bad search results on Google. Use tools like Broken Link Checker to find and fix all the broken links from your sites.
  • Avoid shorter articles: Any article that’s below 400 words is useless. It’s better to write a 1000 words article twice a week than writing 3 shorter articles (400 words). You can add more value, target more keywords and give better experience to your readers with long form of articles.

Conduct a site audit if possible (to find and fix all your site issues). There are a lot of SEO tools available such as SEMrush, Seoptimer, Raven tools etc to do a thorough audit of your websites.

Also quickly analyze whether your site is mobile responsive or not. Figure out if you have any title tags that are over 65 characters. By fixing all these site issues, you can quickly notice a huge boost in your search rankings.

Final thoughts about the top SEO mistakes

Creating a WordPress blog is really easy but getting traffic from Google is not.

It usually takes  a lot of time, efforts and money to get massive traffic from search engines. After all, 99% of all the marketers and bloggers want more traffic and sales.

Instead of focusing on trying new SEO strategies, it’s always better to focus on the mistakes you are already making. By fixing the SEO mistakes you’re making, you can improve your chances of getting better search results really quickly.

Conduct a site audit regularly, focus on creating long form of content, use the right SEO tools to quickly boost your search engine traffic and website sales.

Please share this post with others if you find it useful.

So what are the SEO mistakes you are making from the above? Do you have any questions? Share your thoughts in the comments.

Anil Agarwal is the guy behind Bloggers Passion blog where he blogs about blogging, SEO, affiliate marketing, making money online and Black Friday hosting deals related topics. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Search Engine Optimisation

How to Create More Clickable Google Search Snippets

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Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.

With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.

How to get more people click your search listing in SERPs? Here are three really effective ways:

1. Monitor Your Click-Through

The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.

Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.

To monitor your click-through from organic search:

  • Register an account at Finteza
  • Add their tracking code to your site and give it some time to accumulate some data
  • Click “Sources” and there choose “Search”
  • Go to “Pages” to see how your top landing pages are performing in search:

Finteza

This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.

Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:

2. Use Semantic Analysis

Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.

Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.

All of those concepts relate to hiking in some way or another.

Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.

When it comes to search optimization, semantic SEO helps:

  • Create more indepth and richer content that meets Google’s expectations
  • Optimize for intent (what’s the end goal behind each search)
  • Give Google enough context for them to create a more clickable search snippet for your listing.

Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.

Semantic SEO

Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:

Text Optimizer

[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]

Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.

3. Optimize for Rich Snippets

Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.

“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:

Here are the supported types of rich snippets:

Reviews

If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!

Reviews

Recipes

Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.

recipes

Events

Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.

Event schema

Business

There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).

These include: Official social media accounts, logo, and the corporate contact:

Corporate Contact

Movies and Books

Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.

HowTo

HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:

HowTo

HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.

One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!

Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.

The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!

Do you have a tip for optimizing search snippets? Let us know in the comments!

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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