Social media has become an imperative part of our daily lives.
And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.
Today 3.8 billion people or 45% of the global population use social media.
Below are some important statistics on the use of social media as of March, 2019.
As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.
Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.
However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.
This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.
Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.
While the best social media scheduling and management tools are always changing depending on the social landscape, there are some evergreen tools that will dominate your social strategy.
Here goes the list………..
Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.
Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.
Pricing: $15 a month
Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.
Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.
And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.
Pricing: $99 per month
Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.
Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.
You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.
This helps you curate the best articles and share with your audience.
Pricing: $5 a month
Agorapulse is one of the best social media marketing tools on the internet.
The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.
One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.
In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.
Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.
Price – $89 a month
The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.
Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.
Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.
The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.
Pricing- $99 a month
There are a lot of outstanding tools out there, with new ones popping up time and again.
The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.
What are some of the social media marketing tools you’ve been using and how has been your experience with them?
How Most People Think Blogging Is and How it REALLY Is
I love my gig. Right now, I blog from beautiful NYC. Quick 9 day trip to Manhattan. Can you imagine how fun and freeing this life is? Circling the globe, seeing places like Fiji, Bali and Thailand, experiencing these spots for years at a time? Amazing journey indeed. I feel appreciative of this fun, freeing life. I also know how most people think my life goes; write a few words, tap a publish button, make money, soar off to Fiji for 4 months. Most human beings cling to a terribly flawed aspect of their personality; ego. Ego sees free people and assumes, to preserve itself, how freedom must be an easy, comfortable journey for other people to take, because ego KNOWS freedom has not been an easy, comfortable objective, for ego.
Most human beings vibe from a dominant energy of fear so most human beings see illusions, appearances, NOT reality, a magic trick, something not REALLY happening. Most humans see me living in Thailand for months and see the illusion of me spending 2 hours to publish a post, seeing me making money, then, flying to Thailand. What fear-filled folks cannot see is the truth of this: me blogging for 5,000 hours – or more – through ups and downs, highs and lows, love and fear, peace and terror, and an even wider range of emotions….to live a life of blogging in Thailand for months at a time. The truth, the reality, of how blogging really is: blog for thousands of hours, make little or no money, then, after blogging for thousands of hours from a generous, calm, trusting, abundant vibe, feeling deep fears here and there along the way, the money flows in freely and you get to circle the globe whenever you want to circle the globe.
Take a look at this picture of me in Lyttelton, New Zealand:
Most people see an illusion: “Ryan is SO lucky! He gets to spend 2 months in New Zealand! I wish I had his life!”
The few human beings on earth who see the truth see this: “That guy lives an amazing life, being in New Zealand for 2 months, because he blogged for 10,000 hours, often times, when things did not appear to be coming together, outlook, appearing bleak.”
Truth seers are rare birds, folks. Why do you think I spend 3 or more hours daily meditating, doing yoga and exercising? I stabilize my vibe, uncover and purge illusory-producing fears and see the truth, more often than not. You need to see the truth to taste freeing, sweet blogging success. Can you taste my life? Imagine how it’d feel to live in NYC for a week? Imagine how it’d feel to live in Bali for 6 months? Fun, eh? Freeing, right? Of course you’d feel free, circling the globe, changing time zones like people change their minds. But to live this fun, freeing life, you have to live the truth of blogging for hundreds to thousands of generous, trusting hours, before you live the life, and, before you experience this level of fun and freedom. Most humans mean well but totally get caught up in the illusion, not seeing the truth because they fill their minds with fears, creating the insanity of luck and the delusion of envy, and the crazy, mentally ill, concept that you can live an amazingly fun, freeing life with a few hours, a few weeks or a few months of lazy blogging effort.
Do you want to step up to the blogging big time? Step away from most people. See the truth. This blogging gig takes serious effort and serious time. Most people live in delusion, in an illusion of fear. You know better. You know how blogging REALLY is. Sure blogging feels scary in moments but the ride feels largely fun and freeing when you follow your fun, generously help people and trust in yourself, and, trust in the blogging process. I know you’re up it!
I have this funny skill where I write entire eBooks based on silly analogies. Do you crave increased blogging success? I can help you with these colorful fruit bat analogies. Buy my eBook here:
Smash the Twitter and Facebook buttons to share this post, guys. Let’s spread the word to help more bloggers know the truth about blogging.
Face Newbie Blogger Fears Early to Accelerate Your Success
Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.
Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.
What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.
If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?
Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?
How to Promote Yourself without Bragging and Repelling Readers
You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.
Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.
Put Attention on Your Readers
Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:
Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.
Be Subtle in Sharing Your Accomplishments
Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.
Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?
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