Marketing is a vital part of your business. You need the right type of marketing to become successful. Whether you are running a brick-and-mortar business or an online business, the right marketing matters. Here’s a quick look at the differences between traditional marketing vs. content marketing.
Channels for Traditional Marketing vs. Content Marketing
When you start using traditional marketing, you will do most of it with the following channels:
Television Radio Newspapers Magazines Online Banner Ads Billboards Direct Mail Marketing
These channels work for some businesses, but they can be very expensive. With content marketing, the channels you will use are quite different and include:
Online Articles Blog Posts Guest Blog Posts White Papers Ebooks Infographics Email Newsletters Press Releases
With content marketing, there are some significant advantages, such as the lower cost. Did you know, a commercial on television can run as much as $150K during a very popular show? For the same cost, you could pay for the maximum content marketing for multiple years. Content marketing is about 60% less expensive compared to traditional marketing.
A Difference in Approach
When it comes to traditional marketing, you are often trying to tell your audience about your service or product. You will also tell them how they can get it and why it will benefit them.
Content marketing, on the other hand, is about giving the consumer valuable information they can use. When they see the value in what you have to offer, they will likely buy the product or service you are promoting on your website. They may not purchase the first time they visit, but they will come back and may purchase later on.
Content Marketing is More Personalized
One of the powers of using content marketing is the personalization. You will cater your blog posts and other types of content to your specific audience, which makes it easier to build an actual community. There’s quite a bit of power in building a community of followers, subscribers and fans.
The Bottom Line
When it comes to most small businesses, there will be far more power in Traditional Marketing vs. Content Marketing. A billboard may cost you $20K per year and you are counting on your message leading in enough business to justify that expense.
The same $20K could be all you need to build a massive blog following and bring in visitors to your website on a daily basis. You can use it to hire writers, somebody to interact on social media and anybody else you need to fill in the gaps.
Small business can get more out of the money they spend on content marketing compared to most traditional marketing methods. It’s a better long term strategy, but it will require a website and blog. If you don’t have a website yet, you can get started with FatCow website hosting. They are one of the industry leaders and will give you the best possible hosting for a very inexpensive price.