If you’re a regular reader of my posts on this blog, then you’ve probably read at one time or another that I’m an SEO writer. Most of my clients are SEO firms, aka Internet Marketing Firms and Search Engine Marketing (SEM) Firms. I’ve learned some great traffic-generating tips from working with them. Following are three:
1. Double-duty Blog Posts: Blog posts can do double-duty. What do I mean? One client of mine contracts with me to do nine posts a week for three separate blogs. Why nine?
I write one post for each blog — three different ways. This gives him three unique posts for each blog. He uses two of the posts to list in article marketing directories, and the other one to post on his blog.
In this way, he avoids the possibility of the duplicate content penalty, and has fresh content to market with in a couple of different ways.
2. Abstracts of Industry-Leading Publications: Another internet marketing firm I work with contracted me for a year to write abstracts of industry-leading publication articles for their site.
It works like this: they send me links to articles in these publications and I write up an abstract of that article (300-400 words) for their site. I write it around a keyword phrase that they gave me.
What purpose does this serve? It’s two-fold. One, it provides fresh keyworded content for their site. And two, it sets them up as an authority site because instead of reading long articles in various publications, readers can just get the main points from their site. How genius is that!
As a side note, it keeps me up to date on everything that has to do with internet marketing – from newly introduced technology, to technology mergers and acquisitions, to the demographics and psychographics of web users.
3. Focus on Keywords: Keywords drive content. I’d say 75-80% of my clients order keyword-driven text. Eg, I want a press release about this mold remover; the keyword phrase for the piece is toxic mold remover.
Can I have 20 articles on limousine services in Denver? Following are the keyword phrases; one for each article.
For my blog posts, the keyword phrases for this week are credit repair, used routers and beach condo.
Conclusion: I don’t know if you’ve picked up on it, but the common thread in all of this is fresh, unique content. This is because the foundation of traffic generation is unique, relevant content. Search engines feed of off it like piranha.
So, if you have a website or blog that you’re trying to drive traffic to, the first thing you have to do is update your web presence regularly. Do it with excellent, informative content as I pointed out in a post here on article marketing a couple of weeks ago, and you’ll be well ahead of most of your competition on the web.
Think about it this way: if the traffic generation experts (ie, Internet Marketing Firms) are using these methods to drive traffic to client sites, shouldn’t you be doing the same for your site?