What’s the one thing that all successful websites have in common?
If you want to build a successful blog, you need to learn how to convert your website visitors into repeat customers. Without converting your visitors, there’s no use of increase your website traffic.
If you are planning to launch a new online business or thinking to grow your conversion rates, I’ve 5 smart tactics for you that you can use to skyrocket your website sales.
Let’s dive into the details without much ado.
#1. Leverage your email list
Email marketing has the highest ROI. For every dollar you spend on email, it returns you $40.
If you want to build a profitable online business, you simply can’t ignore email.
Email list gives you the permission to print money online. If you are not building an email list yet, you are doing a terrible mistake. If you want to turn window shoppers into buyers online, you need 2 things.
An email autoresponder series is what helps you build trust and awareness about the products or services you promote to your audience.
Here’s how a profitable email autoresponder series looks like. Notice that, there are no hard sell emails in the series.
That being said, here are few effective tips to create engage autoresponder email series that helps you convert your subscribers into buyers.
- Before creating an autoresponder series, find out your goals. Do you want to build trust? Do you want more sales? Do you want to increase traffic to specific products? Once you know what you want from your email list, it becomes easier for you to get what you want. Even if you’re covering extremely competitive topics, you can still turn your visitors into buyers by creating awareness about your products or services.
- Don’t bombard your email list by sending too many emails. As a rule of thumb, it’s better to send 2 to 3 emails a week.
- Don’t send promotional emails right off the bat. People will hate it. Start your email sequence by adding value, be consistent, build trust and occasionally send sales pitches so you can increase your sales without sounding like a sales guy.
- Write compelling subject lines. Personalize your emails. The more personal they are the better results you can get. It’s as simple as that.
- Keep an eye on your email analytics. Find out how many clicks you are getting for each email along with the open rates. You can also do A/B testing to know the best performing emails.
#2. Teach first, sell next
Want to create a product that sells even if you’re a nobody? Then, teach everything you know.
Teaching helps you quickly build authority in your industry. Even if you are a newbie, you can sell more by teaching.
Robert Mening, the founder of Website Setup does it better on his blog. His blog’s sales funnel involves in helping people to set up their new websites (he even tells you how to choose the right domain name for your site). And he generates money from affiliate marketing. That’s a smart approach to making money from blogging.
Most people wait until they build huge audience to launch their products or services. And when their products are ready to sell, no one actually buys.
Instead of following the traditional approach, start selling from day 1. How can you do that? Teach everything you know.
That’s how great bloggers are made. Pat Flynn shares how he makes money by selling affiliate products. Derek Halpern teaches you how to build audience and convert them into sales. They are successful because they knew one thing: converting website visitors into buyers becomes easier if you provide huge value.
In what forms can you teach?
- Blog posts
- Print books
So next time when you write a blog post or make a video, remember the rule: “teach everything you know”.
#3. Analyze your competition
Your competitors can teach you a lot of things. Find out what your competitors are really doing to turn their visitors into sales.
Analyze the following things from your competition.
- Blog’s sales funnel
- Email autoresponder series
- Type of content (videos, podcasts, blog posts or all of them)
- Their demographics
- Their backlinks
Once you know the above things from your competitors, you will get lots of ideas about making your website profitable. If you are not doing competitor research, this is probably the right time.
Here’s an insightful image from about doing competitor’s analysis (here’s the source).
The above steps make it easy for you to analyse your competitors the right way so you can assess your own business strategies to make more sales.
Get access to tools like SEMrush or Moz to find all the SEO and content marketing strategies of your competitors. Find out how much traffic they are getting along with their backlinks count and top keywords.
It not only helps you increase your website sales but it also gives you a better idea about what to write to bring more traffic from search engines.
#4. Use social proof
Showing social proof on your landing pages is the surefire way to convert visitors into leads.
Web analytics platform, KISSmetrics knows how to use social proof to turn their website visitors into customers. Here’s how it uses the social proof.
Social proof helps you with the following.
- Builds trust quickly
- Improves your sales
- Instantly makes it easier for your audience whether or not to buy from you
Here are few tips to use social proof to your advantage.
- Use influencer marketing. Get tweetable quotes from the experts in your niche about your blog, product or services.
- Use testimonials.
- Show the logos (if you’ve been featured on the major sites in your industry)
#5. Use the AIDA formula
Almost every successful marketer uses the AIDA model to generate more sales from their sites.
AIDA model includes:
- Desire and
Creating awareness about your products or services (in the form of email newsletters, videos or blog posts) is the first step to turn your website visitors into customers.
Then focus on creating interest and desire by providing value, benefits and the other things.
Find out how your competitors are creating curiosity about their products so you can use those ideas to model your own AIDA model to generate more sales.
The final step is the action step where you will be either generating qualified leads or generating sales. If you have nurtured your audience properly, making them to take action won’t be a big deal.
Over to you
Converting website visitors into buyers is not rocket science. You need to understand who your target audience are along with their wants and needs.
Analyzing your competition, building a sales funnel, creating social proof – all these tactics can be really helpful for you to boost your website conversions.
So what are your thoughts? How do you convert your blog visitors into sales? Do you have any more tips and strategies for better website conversion rates?