Twitter changed its Replies section overnight, and it’s a great improvement for the microblogging site. Until now, clicking on your Replies section only gave you tweets from other users that have written @username at the very beginning of their tweet. The problem with this? You miss out on all the @reply tweets that don’t start with you.
With the changes Twitter has made, you can now see all the tweets that have mentioned your username. This is important because you’ll no longer miss any of the messages that have mentioned your name. Being able to keep tabs on the Twitter conversations relevant to you is extremely important for a blogger that’s leveraging Twitter for any purpose, whether it’s business or personal.
And as Twitter revolves around these bite-sized updates that can be directed to a single user or many in a very public forum, tracking any tweet that mentions your name is a necessary act of Twitter blogging maintenance.
For you as a blogger, this means that it’s now easier to manage your Twitter account. Previously you would have to have used Twitter’s search function in order to catch all the tweets that mention your username. This can be rather tedious, especially as Twitter’s search capabilities has only recently become a viable and active option for users.
While there are still many features that could further enhance the Twitter experience, Twitter’s acquisition of Summize some time ago is evidently still bringing abut a number of improvements o the Twitter service, including more inclusive reply tweets that bear mention of your name.
This also means that you as a blogger will need to rely a little bit less on your third party Twitter applications in order to perform the necessary Twitter maintenance. Instead of checking your Tweetlater Reply Digest to catch all the mentions of your name that didn’t show up in your Twitter Reply section, you can now stay on Twitter and perform all the necessary reply-related actions.
In general, many of the updates Twitter has rolled out for its service have added value to its core service and made the third party applications relatively less necessary. While this may something Twitter is doing intentionally to retain users and improve its overall valuation, the result remains the same for you as a blogger–less time spent on regular Twitter blog maintenance.