Twitter was the most spoken word for 2009. That’s kind of a big deal, considering everything else that has gone on in the past year, from the election of the first African American president into the white house and a struggling economy to say the least. Yet Twitter was so frequently spoken about because of its presence as a communication hub, giving us a way in which to discuss all the things that we like to talk about–like Obama and unemployment rates.
Our wonder at this particular phenomenon of 2009 has caused us to speak about the very thing we’re using to speak about things, creating a dizzying cycle of correspondence, self-promotion and link leads. More importantly to you, however, is whether or not Twitter’s status as the most spoken word of 2009 can be of benefit to you as a blogger.
If you blog about the right stuff, then any topic of interest could be of benefit to you. Depending on the area in which you blog, Twitter could be a very useful topic for gaining the attention of your readers, and luring in new audiences. The very act of talking about Twitter makes for a double-take on any headline running through a person’s news feed. Being such a prominent topic of interest means that it’s hard to go wrong when talking about Twitter. So why not join the bandwagon?
Blogging about Twitter is particularly enticing because it always seems to be in the news. If you blog ofen about current events, then you will have daily fodder for your blog as long as Twitter is around (theoretically speaking). Twitter is making its way into nearly every aspect of our lives, touching us on the mobile and web front, penetrating our news channel discussions and becoming the butt of jokes made on mobile network commercials. The fact of the matter remains–Twitter is a very relevant topic for just about anything you desire to discuss.
That makes it a very appealing topic for a blogger of any sort. Whether you talk about fashion or marketing, current events or tools of the trade, there is likely to be some way in which you can relate a blog article right back to Twitter. This is a dangerous trap if you fall prey to it on a regular basis, as you can overspecialize your content and find yourself in a writing rut.
As a social media blogger I often find myself writing about Twitter all too often. It seems as though there is only so much one can say about a microblogging platform that has finally hit the J curve. Nevertheless, i recognize its place in the future of social media and recognize the importance of mentioning its ongoing development as it pertains to my line of work.
If you are looking to increase your viewership, I would recommend writing about Twitter whenever it is relevant to your existing mission for your blog. This means that you should first use Twitter on a regular enough basis that you familiarize yourself with the microblgging platform as much as possible. From there you will be better able to speak on Twitter as it comes up in the news or as an area of interest for your blogging needs.
Latching heavily onto the bandwagon of heavily discussed topics on the web, however, is very similar to chasing money. If your primary goal with blogging about Twitter is to generate more revenue from your blog, then the sincerity surrounding your article about Twitter will likely be a dismal front. As with Twitter interactions, remaining genuine in your approach to blogging about any topic will convey an enrgy that your readers will pick up on, appreciate, and return to your blog for at a later time.