Now that Twitter is fairly established as a social networking took, it’s time to start learning more about ourselves as Twitter users. The basic analytic tools have been around for well over a year now, and we’re only seeing such analytic tools increase in number and features.
TwitTruth is one of the more recent services to give you information about your own Twitter behavior, as well as the Twitter behavior of others. The new service will look at things like how long it takes you to read through your mentions, and what percentage of your tweets are retweets, shared links or @reply responses to other Twitter users.
Why is this important? As with anything that could use improvement, a good look at existing data lets you know where and how to actually improve. So if you’re utilizing Twitter for community engagement, basic market research, or promotion of a brand or yourself, a good dose of reflective metrics can help you determine what steps you need to take in order to become a better Twitterer.
How does TwitTruth parse all of its data? Given the public nature of our tweets, it’s fairly simple for applications such as TwitTruth to access our content and spit back some useful statistics. But with a few privacy measures intact, a user must give TwitTruth permission to access a Twitter user’s data for the purpose of building a comprehensive profile around their Twitter behavior.
That being said, there are public profiles on TwitTruth that display the data of other users. You can see how often someone else mentions “rock star” Twitter users, and how likely they are to respond to your direct messages. To this end, TwitTruth also helps you determine which influential Twitter users can be more readily leveraged. If you’re looking to climb the social ladder via Twitter, seeking out this key information regarding other users’ behavior can help you decide which of these influential users are worth your while.